Guides Kentucky KPPA compliance: thresholds (100k consumers or 25k+50% revenue), consumer rights (access, correct, delete, portability, opt-out), sensitive data consent, AG enforcement. Effective 2026.
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The Kentucky Consumer Privacy Protection Act (KPPA), codified as KRS §367.401 through §367.445, was signed into law on April 4, 2024 (HB 15), and becomes effective **January 1, 2026**. Kentucky follows the Virginia/Connecticut model with five consumer rights, controller-processor framework, sensitive data opt-in consent, and AG-only enforcement.
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The Kentucky Consumer Privacy Protection Act (KPPA), codified as KRS §367.401 through §367.445, was signed into law on April 4, 2024 (HB 15), and becomes effective January 1, 2026. Kentucky follows the Virginia/Connecticut model with five consumer rights, controller-processor framework, sensitive data opt-in consent, and AG-only enforcement.
The KPPA applies to persons that conduct business in Kentucky or produce products or services targeted to Kentucky residents AND during a calendar year:
Exemptions (§367.407):
Liberty Commerce Inc. Assessment: Liberty Commerce Inc. processes personal data of approximately 68,000 Kentucky consumers. It does not meet either threshold but monitors as the law becomes effective January 1, 2026.
Processing requires opt-in consent before processing. The KPPA follows the Virginia model requiring affirmative, freely given consent.
Required for:
DPIAs must be made available to the AG upon request.
Processing must be governed by a contract that includes:
| Milestone | Date | Action |
|---|---|---|
| Law enacted | April 4, 2024 | HB 15 signed by Governor |
| Compliance planning | April 2024 - December 2025 | Gap analysis, privacy notice updates, consent mechanisms |
| Data protection assessments | July - December 2025 | Complete DPIAs for applicable processing activities |
| Technical implementation | September - December 2025 | Deploy consumer rights portal, opt-out mechanisms |
| Staff training | November - December 2025 | Train privacy team and customer service |
| Effective date | January 1, 2026 | Full compliance required |