sequence-load

Sequence Load

Find, enrich, and load contacts into an outreach sequence — end to end. The user provides targeting criteria and a sequence name via "$ARGUMENTS".

About MSApps (Context)

MSApps targets tech companies and enterprises globally for mobile/web development, outsourcing, and team augmentation. Default location filter is United States, Europe, and Israel. Default seniority targets are CEO, CTO, VP Engineering, VP R&D, VP IT, Head of Digital.

See the Prospect skill for the full list of 15 MSApps target segments (automotive, fintech, healthtech, cyber, retail, proptech, edtech, agritech, logistics, martech, hrtech, cleantech, gaming, startups, enterprises).

Examples

• /apollo:sequence-load add 20 CTOs at US cybersecurity companies to "Cyber Outreach Q1"
• /apollo:sequence-load segment: fintech, Europe → Cold Outreach
• /apollo:sequence-load list sequences (shows all available sequences)
• /apollo:sequence-load CEOs at MedTech startups, 30-300 employees → Health Outreach (searches US, Europe & Israel)
• /apollo:sequence-load reload 15 more leads into "Enterprise Pipeline"

Step 1 — Parse Input

From "$ARGUMENTS", extract:

Targeting criteria:

• Job titles → person_titles (default: CEO, CTO, VP Engineering, VP R&D, VP IT, Head of Digital, CIO)
• Seniority levels → person_seniorities (default: c_suite, vp, director)
• Industry keywords → q_organization_keyword_tags
• Company size → organization_num_employees_ranges
• Locations → person_locations or organization_locations (default: United States, Europe, Israel — narrow if user specifies)

Sequence info:

• Sequence name (text after "to", "into", or "→")
• Volume — how many contacts to add (default: 10 if not specified)

If the user names an MSApps segment (e.g., "segment: fintech"), map it to the appropriate filters.

If the user just says "list sequences", skip to Step 2 and show all available sequences.

Step 2 — Find the Sequence

Use mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_search to find the target sequence:

• Set q_name to the sequence name from input

If no match or multiple matches:

• Show all available sequences in a table: | Name | ID | Status |
• Ask the user to pick one

Step 3 — Get Email Account

Use mcp__claude_ai_Apollo_MCP__apollo_email_accounts_index to list linked email accounts.

• If one account → use automatically
• If multiple → show them and ask which to send from (use your primary email account)

Step 4 — Find Matching People

Use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with the targeting criteria.

• Set per_page to the requested volume (or 10 by default)

Present the candidates in a preview table:

#	Name	Title	Company	Location	MSApps Fit

MSApps Fit — Quick relevance check: does this person's company operate in a vertical where MSApps has clients or expertise? Is the title a decision-maker for dev partnerships?

Ask: "Add these [N] contacts to [Sequence Name]? This will consume [N] Apollo credits for enrichment."

Wait for confirmation before proceeding.

Step 5 — Enrich and Create Contacts

For each approved lead:

1. Enrich — Use mcp__claude_ai_Apollo_MCP__apollo_people_bulk_match (batch up to 10 per call) with:

   • first_name, last_name, domain for each person
   • reveal_personal_emails set to true

2. Create contacts — For each enriched person, use mcp__claude_ai_Apollo_MCP__apollo_contacts_create with:

   • first_name, last_name, email, title, organization_name
   • direct_phone or mobile_phone if available
   • run_dedupe set to true

Collect all created contact IDs.

Step 6 — Add to Sequence

Use mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_add_contact_ids with:

• id: the sequence ID
• emailer_campaign_id: same sequence ID
• contact_ids: array of created contact IDs
• send_email_from_email_account_id: the chosen email account ID
• sequence_active_in_other_campaigns: false (safe default)

Step 7 — Confirm Enrollment

Show a summary:

---

Sequence loaded successfully

Field	Value
Sequence	[Name]
Contacts added	[count]
Sending from	[email address]
Credits used	[count]
Segment	[MSApps segment if applicable]

Contacts enrolled:

Name	Title	Company	Email	MSApps Fit

---

Step 8 — Offer Next Actions

Ask the user:

1. Load more — Find and add another batch of leads (same or different segment)
2. Review sequence — Show sequence details and all enrolled contacts
3. Also reach out on LinkedIn — Suggest using the linkedin-outreach skill for a multi-channel approach (MSApps' primary outreach method)
4. Remove a contact — Use mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_remove_or_stop_contact_ids to remove specific contacts
5. Pause a contact — Re-add with status: "paused" and an auto_unpause_at date
6. Try another segment — Load leads from a different MSApps target vertical