kb-structure

Knowledge Base Structure

All business plan (사업계획서) automation in the startup-apply plugin is built on this knowledge base. Once established, it enables reusable business plan generation across all funding programs without repetition.

7-Category Schema

1. company-profile (Company Basic Information)

Required:

• Legal company name (+ English name)
• Establishment date
• Representative name
• Address (location)
• Business registration number
• Industry code (KSIC)
• Company type (주식회사, 유한회사, etc.)
• Mission / Vision (one sentence)

Optional:

• Website / SNS
• Company history (major milestones by year)
• Awards / certifications

Team Composition (key personnel):

• Name / Title
• Final education (university, major)
• Main experience (3 lines max)
• Role/responsibility

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2. product (Product / Service)

Required:

• One-line product/service description
• Problem being solved
• Core features list
• Technology differentiation (vs competitors)

Optional:

• Technology stack
• Development stage (idea / MVP / beta / full launch)
• Service URL / demo

Technology / IP:

• Patents (application / registered, number, name)
• Software copyright
• Certifications (ISO, KC, GS, etc.)
• TRL stage (1~9)

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3. market (Market Analysis)

Required:

• TAM (total addressable market, source, calculation basis)
• SAM (serviceable addressable market, source, calculation basis)
• SOM (serviceable obtainable market, calculation basis)
• Target customers (1-3 personas)

Optional:

• Market growth rate (CAGR, source)
• Competitor analysis (name, strengths, weaknesses, differentiation vs us)
• Market trends (3-5 keywords)

Note: TAM/SAM/SOM must include sources (report name, issuing agency, year) and calculation basis to be recognized in evaluations.

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4. business-model (Business Model)

Required:

• Revenue model (subscription/transaction/licensing/advertising, etc.)
• Key customer segments
• Pricing policy (price per plan)
• Customer acquisition channels

Optional:

• GTM strategy summary
• Key partners
• Major customers/references

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5. financials (Financials / KPIs)

Required:

• Revenue trend (by year, unit: 만원)
• Current MRR / ARR
• Break-even point (BEP) achievement status / estimated timing

Optional:

• Key KPIs:
  • MAU / DAU
  • Conversion rate (CVR)
  • LTV / CAC ratio
  • NPS
• Financial statement summary (revenue, operating profit, net income)
• Fundraising history (round, amount, investors)
• Current runway (months)
• Fund use plan (by item %)

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6. track-record (Track Record)

Required:

• Past government funding program execution history:
  • Program name, administering agency, year, funding amount, results
• Awards / selections

Optional:

• Fundraising history
• Major customer / partner logos
• Press coverage

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7. past-plans (Past Document Patterns)

Auto-generated — populated when /kb-init is executed by analyzing past business plans.

• Frequently used writing style / tone characteristics
• Section-specific expression patterns (e.g., "~을 통해 ~를 실현합니다")
• Emphasized differentiation keywords
• Writing patterns by program type

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Completeness Score Criteria

Category	Weight	Criteria
company-profile	15%	All required items + 2+ team members
product	20%	All required items + 1+ technology/IP entry
market	20%	TAM/SAM/SOM with sources
business-model	15%	Revenue model + pricing policy
financials	20%	Revenue trend + 3+ KPIs
track-record	10%	1+ track record

Completeness Interpretation:

• 90%+ → Ready to apply to all funding programs immediately
• 70~89% → Can apply to most, minor supplements needed
• 50~69% → Supplements needed before applying to major programs
• Below 50% → Use /kb-update to fill critical items first

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Storage Structure

With Notion Connection (Recommended)

[Company Name] Knowledge Base (Notion page)
├── 📄 company-profile
├── 📄 product
├── 📄 market
├── 📄 business-model
├── 📄 financials
├── 📄 track-record
└── 📄 past-plans

Without Notion Connection (Local Markdown)

.kb/
├── company-profile.md
├── product.md
├── market.md
├── business-model.md
├── financials.md
├── track-record.md
└── past-plans.md

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Category-Specific Writing Guide

market — TAM/SAM/SOM Writing Principles

• Always cite sources: "○○연구원, 2025년 국내 AI 시장 전망 보고서"
• Provide calculation basis: "Number of domestic SMEs 800K × Average SaaS spending 2M KRW/year = TAM 1.6T KRW"
• Use most conservative figures

financials — Numeric Presentation Principles

• Verified numbers preferred over projections: "Achieved MRR 12M KRW in April 2025"
• When citing growth, specify period: "MoM 15% growth vs. prior year (Jan~Jun 2025)"

product — Technology Differentiation Writing Principles

• Provide quantitative differences vs competitors: "3x processing speed, 40% cost reduction"
• Clarify TRL stage: "TRL 7 (시제품 검증 완료)"