bizplan-writing

Business Plan Writing Guide

A guide to writing Korean government funding program business plans (사업계획서) from an evaluator's perspective.

Standard 13-Section Structure for Business Plans (사업계획서)

Section	Description	Knowledge Base Source
1. Company Overview	Company name, founding date, industry, location	company-profile
2. Leadership & Team	Key personnel education, experience, roles	company-profile.team
3. Business Item Introduction	Product/service overview, problem definition	product
4. Technology Development	Core technology, development plan, TRL	product.tech + product.ip
5. Market Analysis	TAM/SAM/SOM, growth rate	market
6. Competitive Analysis & Differentiation	Competitive landscape, positioning	market.competitors + product
7. Commercialization Strategy	Revenue model, business model	business-model
8. Marketing & Sales Strategy	GTM, channels, customer acquisition	business-model.gtm
9. Financial Plan	Revenue forecast, break-even point	financials
10. Capital Requirements & Use Plan	Itemized expense plan	financials.funding
11. Implementation Timeline	Milestones, Gantt chart	(generated per program)
12. Expected Impact	Social/economic ripple effects	market + business-model
13. Track Record	Past government funding achievements, awards	track-record

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Program-Type Emphasis Points

TIPS (Technology Startup Investment Program — 기술창업투자프로그램)

Core Scoring: Technology Innovation 40% > Market Potential 30% > Team Capability 20% > Other 10%

• Priority 1: Core technology originality and protection mechanisms (patents, trade secrets)
• Priority 2: Size of market problem the technology solves
• Priority 3: Founder/team's ability to implement the technology
• Key phrases: "world's first", "Korea's only", "X times better than existing", "TRL X achieved"
• Operator selection strategy: Choosing the right operator by industry is 50% of success — always review operator portfolio

Early-Stage Startup Package (예비창업패키지)

Core Scoring: Commercialization Potential 40% > Item Innovation 30% > Founder Capability 30%

• Priority 1: Fast market validation plan (MVP → customers → revenue)
• Priority 2: Customer interview / pre-demand research results
• Priority 3: Founder's stake in solving the problem
• Key phrases: "○○ customer interviews conducted", "pre-MOU signed", "pilot running"

Initial Startup Package (초기창업패키지)

Core Scoring: Growth Potential 35% > Item Innovation 35% > Team Capability 30%

• Priority 1: Quantitative achievements within 3 years of startup (revenue, customers, growth rate)
• Priority 2: Market validation evidence for the item
• Critical: Current revenue/customer count must be stated

Startup Growth Technology Development (창업성장기술개발 — R&D Project)

Core Scoring: Technology Development Capability 35% > Market Potential/Commercialization Feasibility 35% > Execution Ability 30%

• Priority 1: Technology roadmap concreteness (annual development targets + performance metrics)
• Priority 2: Clear commercialization pathway after technology development
• Priority 3: Past R&D execution track record (government project experience)
• Caution: R&D expense execution plan must be detailed

AI Voucher (AI Adoption Support — AI 바우처)

Core Scoring: AI Technology Application Specificity 40% > Expected Impact 35% > Execution Capability 25%

• Priority 1: Clear scenario: where and how AI will be applied
• Priority 2: Pre/post-adoption comparable KPI setting
• Key phrases: "AI adoption reduces processing time by X%", "target accuracy improvement of X%"

Seoul-Type R&D / Local Government Projects (서울형 R&D / 지자체 과제)

• Priority 1: Regional economic contribution (job creation, regional revenue)
• Priority 2: Seoul/local location must be confirmed
• Caution: Check local government-specific criteria (e.g., Seoul prefers Seoul-based companies)

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Writing Principles

Quantitative Data Presentation

❌ Avoid                           ✅ Recommended
"will be accomplished"            "verified as of [date]"
"market is expected to be large"  "TAM ₩X trillion per [Research Institute] 2025"
"many customers"                  "123 paying customers, MRR ₩28M"
"growing rapidly"                 "15% MoM growth (2025.01~06, 6-month avg)"
"unique technology"               "3x faster than competitors, 2 patents held"

Killer Phrases by Section

Technology Differentiation:

• "Applied ○○ technology for the first time globally to ~~"
• "X% accuracy improvement, Y% cost reduction vs. existing methods"
• "TRL 7 achieved — prototype validation complete, production-ready stage"

Market Analysis:

• "Korea's ○○ market is ₩X trillion per [Research Institute] 2025"
• "X% annual growth (CAGR 2024~2029, source: ○○)"

Team Capability:

• "Founder graduated from ○○ University, ○○ major, X years of ○○ experience at ○○"
• "Lead developer ○○ holds X patents in ○○"

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Score-Based Page Allocation

When total pages are fixed, allocate space proportionally to scoring weights:

Example — 20-page business plan, TIPS program:

• Technology Development (40%): 8 pages
• Market Analysis + Commercialization Strategy (30%): 6 pages
• Team Capability + Company Overview (20%): 4 pages
• Financial Plan + Other (10%): 2 pages

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Page/Character Limit Management

• Exceeding page limit: Compress lowest-scoring sections first (expected impact, timeline)
• Character limit: Tables/bullets can convey same information in 20-30% less space
• Table usage: Competitive comparison, financial plan, and timeline are best presented as tables for evaluator readability

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Evaluator Checklist

Before submitting your business plan (사업계획서):

• All figures include source or measurement period
• Minimize "will be" statements; focus on verified facts
• Competitive differentiation expressed quantitatively
• TAM/SAM/SOM sources and calculation rationale included
• Team member education/experience linked to business item
• Timeline achievable within program period
• Capital use plan broken down into specific line items