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Sequoia-style pitch deck structure, slide-by-slide guide, storytelling principles, 30 anticipated VC questions. Triggers on "create pitch deck", "deck structure", "improve slides", "pitch story", "investor presentation", "피치 덱 만들기", "덱 구조", "슬라이드 개선", "피치 스토리", "투자 발표".
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Sequoia-style 12-slide pitch deck structure, slide-by-slide writing guide, storytelling principles, 30 anticipated VC questions with answer strategies.
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Sequoia-style 12-slide pitch deck structure, slide-by-slide writing guide, storytelling principles, 30 anticipated VC questions with answer strategies.
┌─────────────────────────────────────────────────────────────────┐
│ PITCH CRAFT │
├─────────────────────────────────────────────────────────────────┤
│ Guidance Provided │
│ ✓ Sequoia 12-slide structure │
│ ✓ Slide-by-slide writing guide (Do/Don't) │
│ ✓ Storytelling principles (Hero's Journey) │
│ ✓ 30 anticipated VC questions + answer strategies │
│ ✓ Design principles & anti-patterns │
└─────────────────────────────────────────────────────────────────┘
Purpose: First impression, branding
Include:
Example:
[Logo]
Stripe
Payment infrastructure for the internet
founders@stripe.com
Do:
Don't:
Purpose: VC understands "why does this matter?"
Include:
Storytelling Structure:
"Currently, [target customer] suffers from [problem].
This results in [cost/time/opportunity loss].
Existing solutions ([competitors]) are insufficient because [limitations]."
Do:
Don't:
Purpose: How product solves the problem
Include:
Storytelling Structure:
"[Product Name] is [core value proposition].
We solve [problem] through [method]."
Do:
Don't:
Purpose: Prove TAM is large enough
Include:
Recommended Format:
TAM: $10B (Total Addressable Market)
SAM: $2B (Serviceable Available Market)
SOM: $200M (Serviceable Obtainable Market, 5-year)
Methodologies: Bottom-up + Value Theory
Do:
Don't:
Purpose: Demonstrate how product works
Include:
Storytelling Structure:
User journey:
1. [Problem occurs]
2. [Use our product]
3. [Get immediate value]
Do:
Don't:
Purpose: Prove "this actually works"
Include:
Recommended Metrics by Stage:
Pre-seed/Seed:
Series A:
Series B:
Do:
Don't:
Purpose: How we make money
Include:
Recommended Format:
Revenue Model: SaaS Subscription
Pricing:
- Starter: $49/mo
- Pro: $199/mo
- Enterprise: Custom
Unit Economics:
- CAC: $500
- LTV: $3,000
- LTV:CAC = 6:1
- Payback: 8 months
Do:
Don't:
Purpose: Understand competition and clarify differentiation
Include:
Positioning Map Example:
Y-axis: Enterprise-ready
X-axis: Developer-first
Us: Top right (Developer-first + Enterprise-ready)
Competitor A: Top left
Competitor B: Bottom right
Do:
Don't:
Purpose: How we'll scale
Include:
Recommended Format:
Primary: Inbound (SEO, Content)
- CAC: $200
- Conversion: 3%
Secondary: Outbound (Sales team)
- CAC: $800
- ACV: $5,000
Tertiary: Partnerships
- 3 strategic partnerships signed
Do:
Don't:
Purpose: Build confidence that this team can execute
Include:
Key Elements to Highlight:
Do:
Don't:
Purpose: Prove realistic growth plan
Include:
Recommended Format:
2025 2026 2027 2028 2029
Revenue $500K $2M $6M $15M $35M
COGS $100K $400K $1.2M $3M $7M
S&M $200K $800K $2.4M $6M $14M
R&D $150K $600K $1.8M $4.5M $10.5M
G&A $50K $200K $600K $1.5M $3.5M
-----------------------------------------
EBITDA $0 $0 $0 $0 $0
Do:
Don't:
Purpose: Clear request and use of funds
Include:
Recommended Format:
Raising: $3M Series A
Use of Funds:
- Engineering (50%): Hire 5 engineers
- Sales & Marketing (30%): GTM expansion
- Operations (20%): Infrastructure, operations
18-month Milestones:
- $1M ARR
- 50 enterprise customers
- Product-market fit in 2 verticals
Do:
Don't:
Act 1: Setup (Slides 1-3)
- Hero: Target customer
- Ordinary world: Current situation
- Call to Adventure: Problem emerges
Act 2: Confrontation (Slides 4-8)
- Trials: Existing solutions fail
- Helper: Our product
- Proof: Traction, customer success
Act 3: Resolution (Slides 9-12)
- Plan: GTM, financials
- Team: People who can execute this
- Call to Action: Investment ask
Problem (Why now?)
↓
Opportunity (Why this?)
↓
Solution (Why us?)
↓
Proof (Why believe?)
↓
Plan (Why succeed?)
↓
Request (Why invest?)
Q1: "Is the TAM really that big?" Answer Strategy: Cross-validate with 2+ methodologies, emphasize conservative assumptions
Q2: "Why is this market growing now?" Answer Strategy: Present 3 trends (technology, regulation, behavior change)
Q3: "Why aren't existing players doing this?" Answer Strategy: Explain Innovator's Dilemma or technical constraints
Q4: "Isn't this market too niche?" Answer Strategy: Show wedge strategy, expansion path
Q5: "Isn't competitor X already doing this?" Answer Strategy: 3 differentiation points, our unique insight
Q6: "Is this really 10x better?" Answer Strategy: Specific benchmarks, customer quotes
Q7: "Why will customers switch?" Answer Strategy: Prove Switching cost < Value gain
Q8: "What's on the roadmap?" Answer Strategy: Now/Next/Later, customer-driven
Q9: "Do you have technical defensibility?" Answer Strategy: Data, network effects, or "speed is moat"
Q10: "Could AI replace this?" Answer Strategy: How we leverage AI, why AI alone isn't enough
Q11: "Why did growth flatten?" Answer Strategy: Honestly explain why, show recovery plan
Q12: "Why is CAC so high?" Answer Strategy: Normal for early stage, show improvement path
Q13: "Why is churn high?" Answer Strategy: Cohort improvement trends, pre vs post PMF
Q14: "Who are your top 3 customers?" Answer Strategy: Logos, use cases, ARR
Q15: "Why did customers sign?" Answer Strategy: Customer interview quotes, ROI data
Q16: "Why this pricing?" Answer Strategy: Value-based pricing, A/B test results
Q17: "When do you go enterprise?" Answer Strategy: SMB → Mid-market → Enterprise path
Q18: "When will unit economics be healthy?" Answer Strategy: Payback improvement trends, scale effects
Q19: "Why subscription model?" Answer Strategy: Customer lifetime value, predictability
Q20: "Cross-sell / upsell opportunities?" Answer Strategy: Product roadmap, expansion revenue data
Q21: "What if [large company] does this?" Answer Strategy: Speed, niche focus, large company constraints
Q22: "Competitor X raised more capital..." Answer Strategy: Capital efficiency, our advantages
Q23: "Is competitive advantage sustainable?" Answer Strategy: Network effects, switching costs, brand
Q24: "M&A risk?" Answer Strategy: Integration difficulty, cultural differences
Q25: "What about price wars?" Answer Strategy: Value differentiation, high customer LTV
Q26: "Why no co-founder?" Answer Strategy: Core team completeness, hiring plan
Q27: "You lack [role] experience?" Answer Strategy: Advisors, hiring priorities
Q28: "What about your previous failed startup?" Answer Strategy: What you learned, what's different now
Q29: "When will you go full-time?" Answer Strategy: Runway milestone, risk management
Q30: "Co-founder equity split?" Answer Strategy: Allocation, vesting schedule
1. One Message Per Slide
- One key message per slide
- Title is the message (details in body)
2. Visual > Text
- Prioritize graphs, charts, images
- No long paragraphs
3. Consistency
- Font, color, layout consistency
- Use templates
Color:
- Primary: Brand color
- Secondary: Data visualization
- Accent: Emphasis
- Max 3-4 colors
Font:
- Headers: Bold, 32-48pt
- Body: Regular, 18-24pt
- Annotations: Light, 14-16pt
- Sans-serif recommended (readability)
✅ Good Charts:
- Line chart (growth trends)
- Bar chart (comparison)
- Simple pie chart (proportions)
❌ Bad Charts:
- 3D charts
- Too many data points
- Charts without legend
Long paragraphs and tiny font on slides → VCs won't read it, won't listen to you
Using free pitch deck template as-is → VCs have seen hundreds of identical decks, no differentiation
"AI-powered blockchain-based quantum..." → VCs care about problem solving, not technology
"We have no competitors" → VCs interpret as market misunderstanding
Hockey stick without explanation → Loses credibility
Slide transitions, per-element animations → Distracting, unprofessional
□ Can you tell the story without slides?
□ 10-minute version (essentials only)
□ 30-minute version (with Q&A)
□ 60-minute version (deep DD)
□ Prepare answers to 30 anticipated questions
□ Practice 3+ times in real settings (advisors, friends)
□ Record yourself and review
□ Check voice tone, pace, gestures
1. Storytelling
- Tell a story, not recite numbers
- Start with customer use cases
2. Confidence without Arrogance
- Be confident, not arrogant
- Maintain humble learning stance
3. Listen
- Don't be defensive to VC questions
- Treat feedback as learning opportunity
4. Time Management
- Master the 10-minute core pitch
- Never exceed time limit
/pitch-review — Review completed pitch deck (100-point rubric)/business-case — Expand pitch deck content into document