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From ai-business-skills
Generates a structured 7-section landing page brief optimized for conversion — 1 goal, 1 CTA, mobile-first, with copy templates, technical requirements, and A/B test plan.
npx claudepluginhub minhnv0807/ai-business-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:12-brief-landing-pageThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> 1 page = 1 goal = 1 CTA. Khong menu, khong link ngoai, khong xao nhang.
Generates a structured 7-section landing page brief with copy templates, mobile-first specs, A/B test plan, and tracking. For single-goal pages with one CTA, no nav, no outbound links.
Generates landing page structures and copy including hero headlines, subheadlines, CTAs, how-it-works steps, features, and buyer psychology elements for sales pages.
Provides guidance for creating and optimizing landing pages: copy frameworks (PAS, AIDA, StoryBrand), hero sections, CTAs, social proof, and design best practices.
Share bugs, ideas, or general feedback.
1 page = 1 goal = 1 CTA. Khong menu, khong link ngoai, khong xao nhang.
Hoi user toi da 4 cau:
| Nguyen tac | Giai thich |
|---|---|
| 1 muc tieu duy nhat | Moi trang chi phuc vu 1 hanh dong: dien form, dat lich, hoac mua hang |
| Khong navigation menu | Loai bo header menu — tranh user roi khoi trang |
| Khong link ngoai | Moi link phai anchor scroll xuong CTA, khong dan ra ngoai |
| Mobile-first | 70%+ traffic tu mobile o Viet Nam — thiet ke mobile truoc, desktop sau |
| Toc do <3 giay | First Contentful Paint < 1.5s, Largest Contentful Paint < 3s |
| Yeu to khan cap | Countdown, so luong gioi han, deadline — luon co it nhat 1 |
| Thiet bi | Tong chieu dai trang | Thoi gian doc trung binh |
|---|---|---|
| Mobile | 6–8 man hinh cuon | 90–120 giay |
| Desktop | 4–5 man hinh cuon | 60–90 giay |
Muc dich: Hook + truyen tai gia tri cot loi trong 5 giay.
| Thanh phan | Yeu cau | Gioi han ky tu |
|---|---|---|
| Headline | Noi ro loi ich chinh, khong chung chung | 60 ky tu |
| Sub-headline | Giai thich ngan cach dat duoc loi ich | 120 ky tu |
| CTA chinh | Dong tu + loi ich, mau cam (#ff6b00) | 25 ky tu |
| Visual | Anh/video san pham hoac ket qua | 1 hinh chinh |
| Trust badge | So khach hang, danh gia, logo doi tac | 3–5 badge |
Template copy:
Headline: [Ket qua mong muon] — [Thoi gian/Dieu kien]
Vi du: "Da sang min trong 4 tuan — khong can xam lan"
Sub-headline: [Phuong phap/San pham] giup [doi tuong] [dat ket qua] ma [loai bo noi lo].
Vi du: "Lieu trinh facial chuyen sau giup chi em van phong lay lai lan da khoe manh ma khong mat thoi gian nghi duong."
CTA: [Dong tu] + [Loi ich]
Vi du: "Dat lich tu van mien phi"
Muc dich: Goi ten dung noi dau de user cam thay "dung roi, minh dang gap van de nay."
| Thanh phan | Yeu cau |
|---|---|
| 3–5 pain point | Liet ke van de cu the, dung ngon ngu cua khach hang |
| Hau qua | Neu khong giai quyet thi sao? |
| Cam xuc | Dung tu gay dong cam: met moi, lo lang, chan nan, mat tu tin |
Template:
"Ban co dang gap nhung van de nay?"
- [Pain point 1 — mo ta cu the, co tinh huong]
- [Pain point 2 — hau qua cua van de]
- [Pain point 3 — cam xuc di kem]
- [Pain point 4 — da thu cach khac nhung khong hieu qua]
"Neu ban dang gap it nhat 1 trong nhung dieu tren — [ten san pham/dich vu] la giai phap."
Muc dich: Gioi thieu san pham/dich vu nhu cau tra loi cho van de o Section 2.
| Thanh phan | Yeu cau |
|---|---|
| Gioi thieu giai phap | 2–3 cau ngan, khong viet qua dai |
| 3–4 buoc hoat dong | So hoa quy trinh: Buoc 1 → Buoc 2 → Buoc 3 → Ket qua |
| Diem khac biet | 3 USP so voi doi thu hoac phuong phap cu |
| Visual | Hinh anh/icon minh hoa tung buoc |
Template:
"[Ten giai phap] hoat dong nhu the nao?"
Buoc 1: [Hanh dong dau tien cua khach] → [Ket qua buoc nay]
Buoc 2: [Hanh dong tiep theo] → [Ket qua buoc nay]
Buoc 3: [Hanh dong cuoi] → [Ket qua cuoi cung]
Tai sao khac biet:
- [USP 1]: [Giai thich ngan]
- [USP 2]: [Giai thich ngan]
- [USP 3]: [Giai thich ngan]
Muc dich: Xay trust bang ket qua thuc te.
| Thanh phan | Yeu cau | So luong |
|---|---|---|
| Testimonial | Ten that, hinh that, ket qua cu the | 3–5 |
| So lieu | Tong khach, danh gia TB, nam kinh nghiem | 3–4 so |
| Logo doi tac | Neu la B2B hoac co brand lon | 4–6 logo |
| Truoc/Sau | Hinh anh so sanh ket qua | 2–3 cap |
| Video review | Khach hang chia se trai nghiem | 1–2 video |
Template testimonial:
"[Ket qua cu the voi so lieu]"
— [Ten], [Nghe nghiep/Vi tri], [Thanh pho]
[Hinh anh hoac avatar]
Muc dich: Chuyen doi — day la section quan trong nhat.
| Thanh phan | Yeu cau |
|---|---|
| Headline form | Nhac lai loi ich + khan cap |
| So truong form | Toi thieu: Ten + SĐT (2 truong). Toi da: + Email + 1 truong tuy chon |
| CTA button | Mau cam (#ff6b00), kich thuoc lon, noi bat |
| Cam ket | "Thong tin bao mat" hoac "Tu van mien phi, khong rang buoc" |
| Khan cap | Countdown timer hoac "Con [X] slot trong thang nay" |
Quy tac form:
Muc dich: Tra loi 5–7 cau hoi thuong gap de go bo ro can mua.
| Loai cau hoi | Vi du |
|---|---|
| Gia ca | "Chi phi bao nhieu? Co phat sinh khong?" |
| Hieu qua | "Bao lau thay ket qua?" |
| An toan | "Co tac dung phu khong?" |
| Quy trinh | "Dang ky nhu the nao?" |
| Doi thu | "Khac gi voi [doi thu/phuong phap khac]?" |
| Cam ket | "Co bao hanh/hoan tien khong?" |
| Thoi gian | "Mat bao lau?" |
Dinh dang: Accordion (co/dong) — mac dinh dong tren mobile de tiet kiem khong gian.
Muc dich: Lan cuoi keu goi hanh dong, manh me nhat.
| Thanh phan | Yeu cau |
|---|---|
| Headline | Tom tat toan bo gia tri trong 1 cau |
| CTA button | Giong Section 5, mau cam, kich thuoc lon |
| Khan cap | Nhac lai deadline/gioi han |
| Lien he truc tiep | SĐT hotline + link Zalo/Messenger (cho nguoi khong muon dien form) |
| Chi so | Yeu cau |
|---|---|
| First Contentful Paint | < 1.5 giay |
| Largest Contentful Paint | < 3 giay |
| Cumulative Layout Shift | < 0.1 |
| Time to Interactive | < 3.5 giay |
| PageSpeed Score (Mobile) | > 80 |
| Tich hop | Chi tiet |
|---|---|
| Meta Pixel | Events: PageView, ViewContent, Lead, SubmitApplication |
| Google Analytics 4 | Events: page_view, scroll (25/50/75/100%), form_start, form_submit |
| Form → Google Sheets | Moi submission tu dong ghi vao Google Sheets |
| Form → Zalo thong bao | Gui thong bao ve Zalo OA/Zalo Group khi co lead moi |
| UTM tracking | Doc UTM params tu URL, luu kem voi form data |
| TikTok Pixel | Neu chay TikTok Ads: PageView, SubmitForm |
| Google Tag Manager | Quan ly tat ca pixel qua 1 container |
<title>[Headline chinh] | [Ten thuong hieu]</title>
<meta name="description" content="[Sub-headline — 150–160 ky tu]" />
<meta property="og:title" content="[Headline chinh]" />
<meta property="og:description" content="[Sub-headline ngan]" />
<meta property="og:image" content="[URL hinh OG 1200x630]" />
<meta property="og:type" content="website" />
<meta name="robots" content="noindex, nofollow" /> <!-- Landing page khong can index -->
| Breakpoint | Yeu cau |
|---|---|
| Mobile (< 768px) | Layout 1 cot, font 16px+, CTA chiem full width |
| Tablet (768–1024px) | Layout 1–2 cot, CTA noi bat |
| Desktop (> 1024px) | Layout 2 cot cho section co hinh + text, max-width 1200px |
| Su kien | Trigger | Platform |
|---|---|---|
| PageView | Tai trang | Meta Pixel + GA4 + TikTok Pixel |
| ViewContent | Cuon qua Section 3 (Giai phap) | Meta Pixel |
| Scroll depth 25% | Cuon 25% trang | GA4 |
| Scroll depth 50% | Cuon 50% trang | GA4 |
| Scroll depth 75% | Cuon 75% trang | GA4 |
| Scroll depth 100% | Cuon het trang | GA4 |
| FormStart | Click vao truong dau tien cua form | GA4 |
| Lead | Submit form thanh cong | Meta Pixel + GA4 + TikTok Pixel |
| ClickCTA | Click bat ky CTA button nao | GA4 (event label: vi tri section) |
| ClickPhone | Click so dien thoai | GA4 |
| ClickZalo | Click link Zalo | GA4 |
Test theo thu tu uu tien — moi lan chi test 1 yeu to:
| Yeu to test | Bien the A | Bien the B | Chi so do |
|---|---|---|---|
| Headline Hero | Tap trung loi ich | Tap trung noi dau | Conv rate form |
| CTA copy | "Dat lich tu van mien phi" | "Nhan uu dai ngay" | Click rate CTA |
| Yeu to test | Bien the A | Bien the B | Chi so do |
|---|---|---|---|
| So truong form | 2 truong (Ten + SĐT) | 3 truong (Ten + SĐT + Email) | Conv rate form |
| Vi tri form | Giua trang (Section 5) | Tren dau trang (sau Hero) | Conv rate form |
| Yeu to test | Bien the A | Bien the B | Chi so do |
|---|---|---|---|
| Mau CTA button | Cam (#ff6b00) | Xanh (#155eef) | Click rate CTA |
| Yeu to khan cap | Countdown timer | "Con X slot" text | Conv rate form |
Quy tac A/B test:
# Brief Landing Page — [Ten san pham/dich vu]
Ngay tao: [YYYY-MM-DD]
Muc tieu: [Thu lead / Dat lich / Mua hang]
Nguon traffic: [Meta Ads / TikTok Ads / Google Ads / ...]
---
## Thong tin chung
| Hang muc | Chi tiet |
|----------|---------|
| San pham/Dich vu | [Ten] |
| Doi tuong | [Mo ta ngan] |
| Gia ban | [Gia] |
| USP chinh | [3 diem khac biet] |
| Muc tieu conversion rate | [X%] (benchmark: landing page VN 5–15%) |
---
## Section 1 — Hero
- **Headline:** [60 ky tu]
- **Sub-headline:** [120 ky tu]
- **CTA:** [25 ky tu]
- **Visual:** [Mo ta hinh anh/video can dung]
- **Trust badge:** [Liet ke 3–5 badge]
## Section 2 — Van de
- Pain point 1: [...]
- Pain point 2: [...]
- Pain point 3: [...]
- Cau chuyen doi: [Cau noi chuyen tu van de sang giai phap]
## Section 3 — Giai phap
- Gioi thieu: [2–3 cau]
- Buoc 1: [...]
- Buoc 2: [...]
- Buoc 3: [...]
- USP: [3 diem]
## Section 4 — Social Proof
- Testimonial 1: [Ten, ket qua, hinh]
- Testimonial 2: [Ten, ket qua, hinh]
- Testimonial 3: [Ten, ket qua, hinh]
- So lieu: [VD: 1,200+ khach | 4.8/5 sao | 5 nam kinh nghiem]
## Section 5 — Form
- Headline form: [...]
- Truong: Ten, SĐT, [truong tuy chon]
- CTA button: [...]
- Khan cap: [Countdown / So luong gioi han]
- Cam ket: [...]
## Section 6 — FAQ
1. [Cau hoi] → [Tra loi]
2. [Cau hoi] → [Tra loi]
3. [Cau hoi] → [Tra loi]
4. [Cau hoi] → [Tra loi]
5. [Cau hoi] → [Tra loi]
## Section 7 — Final CTA
- Headline: [Tom tat gia tri]
- CTA: [Giong Section 5]
- Lien he: [SĐT + Zalo + Messenger]
---
## Yeu cau ky thuat
- [ ] Toc do tai < 3 giay (mobile)
- [ ] Meta Pixel: PageView, ViewContent, Lead
- [ ] GA4: page_view, scroll depth, form_start, form_submit
- [ ] Form → Google Sheets (tu dong)
- [ ] Form → Zalo thong bao (tu dong)
- [ ] UTM tracking luu kem form data
- [ ] OG meta tags day du
- [ ] Responsive mobile-first
## A/B Test Plan
- Test 1: [Headline A vs B] — do: conv rate — thoi gian: 7 ngay
- Test 2: [CTA copy A vs B] — do: click rate — thoi gian: 7 ngay
- Test 3: [Form field A vs B] — do: conv rate — thoi gian: 7 ngay
09-insight-khach-hang — lay pain point va ngon ngu khach hang cho Section 205-copy-quang-cao — viet copy ads dan traffic ve landing page10-tinh-kpi-nguoc — tinh conversion rate can dat va ngan sach ads tuong ung02-brief-chien-dich — landing page nam trong brief chien dich tong the13-phan-tich-du-lieu — phan tich hieu suat landing page sau khi chay