brand-conditioned-generation

Brand-Conditioned Generation

Make generated assets look like the brand — via a style-reference plus an exact-hex overlay, not a lucky seed. This plugin consumes a brand-token contract; it never produces the token file (that's web-design:design-tokens-scaffolding).

Style-reference beats seed-pinning. A pinned seed doesn't transfer across models or prompts; a style-reference (image set / brand-style upload) plus a post-overlay of the exact brand hex does. Model color memory is unreliable — overlay the real value.

Workflow

1. Get the brand tokens — consume from whatever source is present: a DTCG design-token file (greenfield, produced by web-design:design-tokens-scaffolding) or ravenclaude-core:brand-extraction's brand.json (existing site). brand-extraction is one adapter, not a hard-wire.
2. Assemble the style-reference half (what brand-extraction lacks) — collect 3–10 on-brand reference images, or prepare a Recraft brand-style upload. This carries the feel (composition, palette mood, texture).
3. Generate with the style-reference — pass the references / brand-style, plus a negative-prompt baseline (no garbled text, no off-brand elements).
4. Post-overlay the exact hex — never trust the model to reproduce #8B2635 precisely. Overlay real brand color (and real type — see overlay-text-dont-bake-it) in HTML/SVG on the web layer.
5. Route to the brand review gate — curation-and-accessibility-gate verifies hex/style conformance before ship.

The brand-token contract (consumer side)

The brief arrives as the frozen schema in ../../templates/asset-brief.md (contract_version: "1.0"). This skill reads its constraints, negative_constraints, and format_hints, conditions generation on them, and returns {asset_uri, provenance_record, provider, indemnity_status, license_class}. The schema is frozen — a change is a coordinated cross-plugin decision (CLAUDE.md §6).

Anti-patterns

• Trusting a seed for brand consistency (it doesn't transfer).
• Trusting the model to hit an exact brand hex (overlay it).
• Re-implementing the design-token producer here (we consume, not produce).
• Hard-wiring brand-extraction as the only source (it's one adapter).

See also

• Best-practice: ../../best-practices/style-reference-beats-seed-pinning.md, ../../best-practices/overlay-text-dont-bake-it.md
• ../../templates/asset-brief.md, ../curation-and-accessibility-gate/SKILL.md