brand-book-assembly

Brand Book Assembly

The last mile: compile everything into a brand book a client can actually use, wire the tokens into the site via delegation, and gate the "client-ready" flag on curation + legal sign-off. A brand book is a dynamic hub, not a rotting PDF.

Precondition (legal-sign-off gate): this skill CANNOT mark a brand book client-ready until (a) the curation-and-authorship-log.md exists (human curation + documented authorship), and (b) every IP/registrability/font-license claim has been routed to ravenclaude-core:security-reviewer. Not legal advice. Prices [unverified].

Workflow

1. Check the gates. Strategy brief exists · curation + authorship log exists · WCAG pairs validated · font-license classes recorded · IP/font claims routed to security-reviewer. If any is missing, do not mark client-ready — list what's pending.
2. Compile the book from ../../templates/brand-book-outline.md: strategy/positioning + archetype, logo suite rules, color tokens, type + web-license class, voice & messaging (from brand-voice-and-messaging), imagery direction, usage do/don'ts, governance + AI-content rules + accessibility notes.
3. Delegate the token build. Hand the color roles + type decisions to web-design:design-tokens-scaffolding — it produces the DTCG token JSON → Style Dictionary → CSS vars / Tailwind @theme. Build no token code here. If web-design is absent, ship the book with the palette/type decisions and a note that the token build needs web-design.
4. Spec the collateral asset set. The favicon/OG manifest (../../templates/favicon-og-asset-manifest.md) is v1-deep; business cards / email signature / social kit are lighter templates.
5. Hand off to the site. The finished system (curated logo files + delegated DTCG token file + brand book) goes to web-design:visual-designer for site application. Do not apply it to the site here.

Brand-book anatomy (the 10 parts — v1 depth flags)

#	Section	v1 depth
1	Strategy / positioning + archetype + voice	deep (from brand-strategist)
2	Logo suite / lockups / clear-space / min-size / mono / B&W	deep
3	Color system — roles + HEX/RGB/OKLCH + WCAG pairs	deep
4	Type system + scale + pairing + web-license class	deep
5	Grid / spacing	direction
6	Iconography	direction (not full production)
7	Imagery direction	direction (indemnity via media)
8	Voice & messaging (tagline / tone / do-say-don't)	deep
9	Usage do/don'ts	deep
10	The brand book itself (dynamic hub; +AI-content rules, a11y, governance)	deep

Declare what's deep vs direction so the client isn't sold "shallow everywhere." Motion and extensive stationery are explicitly out of v1 (or lighter templates) — say so.

Dynamic hub, not a static PDF

2025+ brand books are living: a hub (site/Notion/Storybook-adjacent) where the color tokens shown ARE the delegated tokens, the logo files are downloadable, and the do/don'ts render. A PDF rots the day the palette changes; the hub re-reads the token source. Add an AI-content usage section (how the brand may/may not be used in generated media) and an accessibility section (the validated pairs, reduced-motion posture).

The favicon / OG asset set (2026 minimum)

Spec via ../../templates/favicon-og-asset-manifest.md: favicon.svg (dark-mode via media query), favicon.ico (16/32/48), apple-touch-icon 180×180, PWA 192/512, OG image 1200×630, Twitter/X card 1200×675. Generation of these routes through generative-web-media (or the prompt-pack); this skill specs the manifest and checks completeness.

Anti-patterns

• Marking a brand book "client-ready" with a pending curation/authorship log or an un-routed IP claim.
• Re-implementing the token pipeline instead of delegating to web-design:design-tokens-scaffolding.
• Shipping a static PDF that drifts from the token source.
• "Deep everywhere" claims when icon/imagery/motion are direction-only in v1.
• Applying the brand to the site here instead of handing off to web-design:visual-designer.

See also

• Template: ../../templates/brand-book-outline.md, ../../templates/favicon-og-asset-manifest.md
• Delegation: web-design:design-tokens-scaffolding (tokens), web-design:visual-designer (site application)
• Skill: ../brand-legal-and-licensing/SKILL.md (the legal-sign-off inputs)
• Knowledge: ../../knowledge/brand-identity-anatomy-2026.md