dealer-engagement-scorer

Date anchor: Today's date comes from the # currentDate system context. Compute ALL relative dates from it. Example: if today = 2026-03-14, then "prior month" = 2026-02-01 to 2026-02-28, "current month" (most recent complete) = February 2026, "three months ago" = December 2025. Never use training-data dates.

Dealer Engagement Scorer — Profile a Specific Dealer for Auction Engagement

Profile

Load the marketcheck-profile.md project memory file if exists. Extract: zip/postcode, state/region, buyer_fee_pct, seller_fee_pct, country, radius. If missing, ask minimum fields. US: search_active_cars, get_sold_summary. UK: search_uk_active_cars only (inventory profile only, no demand context). Confirm: "Using profile: [company], [state], [Country]". All preference values from profile — do not re-ask.

User Context

Auction house sales exec evaluating whether a specific dealer is worth pursuing — as a buyer, consigner, or both. Need inventory health, aging analysis, and a clear recommendation for engagement approach.

Gotchas

1. dealer_id vs source (domain) — If the user provides a dealer name, you need to find the dealer_id first. Use search_active_cars with the dealer's known domain (source=example.com) or city+state to locate listings and extract dealer_id from results. Do not guess dealer_id values.
2. Stats on empty result sets — If a dealer has zero used inventory (all new), stats=price,dom will return nulls. Check num_found > 0 before computing any scores. If zero, report "No used inventory found — dealer may be new-only or recently cleared lot."
3. Mix alignment requires matching taxonomies — Dealer body_type distribution (from facets) and market demand (from get_sold_summary with ranking_dimensions=body_type) may use different labels. Normalize both sides before computing gaps (see lane-planner Gotcha #3).
4. DOM is listing DOM, not lot age — The dom field measures days since the listing appeared online, not how long the vehicle has physically been on the lot. A dealer who relists vehicles resets DOM to zero. Look for suspiciously low DOM on old model-year vehicles as a signal of relisting.
5. US-only scored engagement — UK profiles can get inventory profile via search_uk_active_cars but cannot compute mix alignment (no get_sold_summary demand data). For UK, produce the inventory health section only and note "Engagement scoring requires US market data."

Workflow: Dealer Deep-Dive

1. Get full inventory profile — Call mcp__marketcheck__search_active_cars with dealer_id (or source for web domain), car_type=used, facets=body_type|0|20|1,make|0|30|1,year|0|10|1, stats=price,dom,miles, rows=0, price_min=1. → Extract only: total_count (this is num_found), facet breakdowns (body_type, make, year — name + count from each facet bucket), stats (avg_price, median_price, avg_dom, avg_miles from stats fields). If num_found=0, stop and report "No used inventory found for this dealer." Discard full response.

2. Get aged inventory — Call mcp__marketcheck__search_active_cars with same dealer filter, sort_by=dom, sort_order=desc, rows=10. → Extract only: per vehicle — vin, year, make, model, trim, price, miles, dom. Discard full response.

3. Get local market demand — Call mcp__marketcheck__get_sold_summary with state (dealer's state from results), inventory_type=Used, ranking_dimensions=body_type, ranking_measure=sold_count, ranking_order=desc, date_from (first of prior month), date_to (last of prior month), top_n=10. → Extract only: per body_type — sold_count. Discard full response.

4. Score and classify:

   Inventory Health Score (0-100):

   • Start at 100
   • Deduct 2 points per % of inventory over 60 DOM
   • Deduct 1 point per day of avg DOM above 35
   • Minimum 0

   Mix Alignment:

   • Compare dealer body_type % vs market sold body_type %
   • Total gap = sum of |dealer_share - market_share| / 2
   • Gap > 15% = significant misalignment

   Engagement Classification:

   • BUYER — Health score > 70, mix gap > 10% (healthy lot but needs different inventory → will buy at auction to restock)
   • CONSIGNER — Health score < 50, 5+ units over 60 DOM (aging lot → should wholesale through auction)
   • DUAL — Health score 50-70, has both aging units AND mix gaps (both buy and sell at auction)
   • LOW PRIORITY — Health score > 80, mix gap < 10% (well-run lot, low urgency)

   Engagement Score (0-100):

   • Buyer potential: (mix_gap_percentile × 30) + (volume × 20)
   • Consigner potential: (aged_units_percentile × 30) + (overpriced_pct × 20)
   • Combined: max(buyer, consigner)

5. Generate recommended approach:

   • BUYER: "Invite to upcoming [segment] lanes. They need [body_types] based on market demand."
   • CONSIGNER: "Pitch consignment for [X] aged units. Estimated floor plan savings: $[Y]/month."
   • DUAL: "Combined approach — consign [X] aged units, invite to buy [segments]."

Output

Dealer profile card: name, city, state, total_units, avg_price, avg_dom, health_score, engagement_type, engagement_score. Inventory mix breakdown (body_type with dealer % vs market %). Aged units list (top 10 by DOM with price and miles). Recommended approach with specific talking points. Estimated auction revenue potential (consignment fees + buyer fees from expected purchases).

Output Template

-- Dealer Profile: [Dealer Name] --------------------------------------------------
Location:          [City], [State]
Total Used Units:  [N]
Avg Price:         $[XX,XXX]    |  Avg DOM: [XX] days  |  Avg Miles: [XX,XXX]

-- Inventory Health ----------------------------------------------------------------
Health Score:      [XX]/100     |  Classification: [BUYER / CONSIGNER / DUAL / LOW PRIORITY]
Engagement Score:  [XX]/100

-- Inventory Mix vs Market Demand --------------------------------------------------
| Body Type | Dealer Units | Dealer % | Market Sold % | Gap    |
|-----------|-------------|----------|---------------|--------|
| SUV       |          25 |     42%  |          35%  |   +7%  |
| Sedan     |          10 |     17%  |          28%  |  -11%  |
| Pickup    |           8 |     13%  |          22%  |   -9%  |
| ...       |         ... |      ... |           ... |    ... |

-- Aged Inventory (Top 10 by DOM) --------------------------------------------------
| VIN (last 6) | Year | Make   | Model  | Trim   | Price    | Miles  | DOM |
|--------------|------|--------|--------|--------|----------|--------|-----|
| ...A12       | 2021 | Toyota | Camry  | SE     | $22,500  | 45,200 | 112 |
| ...          |  ... | ...    | ...    | ...    |      ... |    ... | ... |

-- Recommended Approach ------------------------------------------------------------
Type:   [BUYER / CONSIGNER / DUAL]
Pitch:  "[Specific talking points]"
Est. Revenue: $[X,XXX] (consignment fees) + $[X,XXX] (buyer fees) = $[X,XXX] total

Self-Check (before presenting to user)

1. Health score is 0-100 — Verify the score did not go negative (floor at 0). Confirm deductions: 2 pts per % of inventory over 60 DOM + 1 pt per day of avg DOM above 35.
2. Engagement classification matches thresholds — BUYER requires health > 70 AND gap > 10%. CONSIGNER requires health < 50 AND 5+ units over 60 DOM. DUAL requires health 50-70. LOW PRIORITY requires health > 80 AND gap < 10%. Verify the assigned label matches the computed scores.
3. Mix gap percentages sum correctly — Dealer % column should sum to 100%. Market Sold % column should sum to 100%. Gap = Market % - Dealer % for each row.
4. Aged units list is sorted by DOM descending — The top 10 units should have the highest DOM values. Confirm no unit with DOM < 60 appears above a unit with DOM > 60.
5. Revenue estimate is realistic — Consignment fee revenue should be based on expected hammer (not listed price). Buyer fee revenue is speculative — note it as "estimated based on typical purchase volume for this dealer size."
6. No $0 prices displayed — Any vehicle with price = 0 or null is excluded from aged inventory list and revenue calculations.