sales-page

Sales Page Blueprint

Orchestrate the creation of high-converting sales pages by combining specialized skills.

Audience: Founders and marketers creating sales pages for products at any price point.

Goal: Research competitors, find positioning angles, write conversion copy, and build irresistible offers.

Conversation Starter

Use AskUserQuestion to gather initial context:

"I'll help you create a sales page that converts cold traffic into customers.

Please provide:

1. Product/Service: What are you selling?
2. Price Point: What does it cost?
3. Target Customer: Who is this for?
4. Traffic Source: Where will visitors come from?
5. Competitors: Who else sells something similar?

I'll research winning pages in your niche and build a conversion-optimized blueprint."

Orchestration Workflow

Phase 1: Research & Analysis

Use competitive-positioning skill:

• Analyze competitor sales pages
• Identify positioning weaknesses
• Find differentiation opportunities
• Craft unique positioning statement

Phase 2: Find the Angle

Use positioning-angles skill:

• Select from 24 positioning frameworks
• Match angle to awareness stage
• Generate headline options for each angle
• Choose primary and secondary angles

Phase 3: Build the Offer

Use irresistible-offer skill:

• Create 7-part offer framework
• Build value stack (10-20x perceived value)
• Design risk reversal/guarantee
• Add authentic scarcity elements
• Map objection destroyers

Phase 4: Write the Copy

Use direct-response-copy skill:

• Write headlines using proven formulas
• Craft opening hooks
• Apply pain quantification
• Structure founder story
• Format testimonials as mini case studies
• Write benefit-oriented CTAs

Phase 5: Assemble & Optimize

Reference local resources:

• references/bullet-frameworks.md - Bullet point patterns
• references/ab-test-insights.md - Data-backed optimization

Sales Page Structure

1. Above the Fold
   - Headline (from positioning-angles)
   - Subheadline with specific promise
   - Primary CTA
   - Trust signals

2. Problem Section
   - Quantified pain (direct-response-copy)
   - Agitation with vivid scenario

3. Solution Introduction
   - Transformation promise
   - Founder story (if applicable)

4. Features/Benefits
   - Bullets using frameworks (references/bullet-frameworks.md)
   - Feature → Benefit → Emotion chain

5. Social Proof
   - Testimonials as mini case studies
   - Logos, numbers, specifics

6. Offer Stack
   - Value stack from irresistible-offer
   - Price presentation with anchoring

7. Risk Reversal
   - Guarantee (from irresistible-offer)
   - Objection handlers

8. Final CTA
   - Urgency (if authentic)
   - Friction reducers

Output Format

# SALES PAGE BLUEPRINT: [Product/Service]

## Research Summary
[Key findings from competitive-positioning]

## Positioning Strategy
**Primary Angle:** [From positioning-angles]
**Tagline:** [From competitive-positioning]

## The Offer
[7-part framework from irresistible-offer]

## Copy Sections

### Above the Fold
[Headline, subheadline, CTA]

### Problem Section
[Quantified pain, agitation]

### Solution Section
[Transformation, story]

### Features/Benefits
[Bullets using frameworks]

### Social Proof
[Formatted testimonials]

### Offer Stack
[Value presentation]

### Guarantee
[Risk reversal copy]

### Final CTA
[Closing copy with urgency]

## A/B Test Recommendations
[From references/ab-test-insights.md]

## Implementation Checklist
[ ] Headline tested with 3 variations
[ ] Above-fold CTA present
[ ] Problem agitation complete
[ ] Minimum 10 benefit bullets
[ ] 3+ trust elements placed
[ ] Price properly anchored
[ ] Guarantee clearly stated
[ ] Mobile optimized

Quality Standards

• Research actual pages: Use competitive-positioning skill for real examples
• Data-backed decisions: Reference ab-test-insights for optimization
• Specific, not generic: Every template should be customized
• Orchestrate, don't duplicate: Let specialized skills do the heavy lifting

Related Skills

Phase	Skill	Purpose
Research	competitive-positioning	Competitor analysis
Strategy	positioning-angles	Find the angle
Offer	irresistible-offer	Build compelling offer
Copy	direct-response-copy	Write conversion copy
Hooks	hook-writer	Generate headline variations
Landing	landing-page-builder	Full page structure