From majestic-marketing
Writes conversion-optimized copy for landing pages, emails, sales pages, headlines, CTAs, and persuasive content using proven patterns like specificity, contrast, and transformation formulas.
npx claudepluginhub majesticlabs-dev/majestic-marketplace --plugin majestic-marketingThis skill is limited to using the following tools:
Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.
Generates persuasive, conversion-focused copy for landing pages, product descriptions, ads, sales emails using AIDA and PAS frameworks to drive action.
Writes rigorous, conversion-focused marketing copy for landing pages and emails. Enforces mandatory context gathering, copy brief confirmation, and strict no-fabrication rules.
Crafts clear, persuasive copy for headlines, taglines, emails, ads, landing pages, product descriptions, UX writing, CTAs, and value propositions. Activates on copywriting queries.
Share bugs, ideas, or general feedback.
Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.
Use AskUserQuestion to gather context:
"I'll help you write copy that converts.
Tell me:
I'll write copy that sounds human and converts."
Headlines do 80% of the work. One headline can outpull another by 19.5x.
[Action verb] + [Specific outcome] + [Timeframe or contrast]
The contrast version ("days, not weeks") creates before/after in six words.
| Type | Formula | Example |
|---|---|---|
| Story | "They [doubted] when I [action]... But when I [result]..." | "They laughed when I sat down at the piano..." |
| Specificity | [Specific number] + [Unexpected detail] | "At 60 mph, the loudest noise comes from the clock" |
| Question | "Do you [common struggle]?" | "Do you make these mistakes in English?" |
| Transformation | "From [bad state] to [good state]" | "From broke musician to $100K/year" |
| How-To | "How to [outcome] without [pain]" | "How to lose weight without giving up food" |
| Contrarian | "[Common belief] Is Wrong" | "Everything you know about SEO is wrong" |
The first sentence has one job: get them to read the second.
| Pattern | Example |
|---|---|
| Direct Challenge | "You've been using Claude wrong." |
| Story Opening | "Last Tuesday, I opened my laptop and saw $47,329 in one day." |
| Confession | "I'll be honest. I almost gave up on this business three times." |
| Specific Result | "In 9 months, we did $400k+ using these exact methods." |
| Question | "Have you ever stared at a blank page, knowing you need to write something that sells... and just froze?" |
Avoid: "In today's fast-paced world...", "Are you ready to take your business to the next level?", "Welcome! I'm so glad you're here.", "Let's dive in!"
Every element has one job: get them to read the next element.
Short phrases that smooth transitions:
Short.
Then a medium paragraph that expands with more detail.
Then short again.
This creates rhythm. The eye moves easily.
Vague problems feel overwhelming. Quantified problems feel solvable.
Don't describe the pain. Do the math:
"4 hrs to set up emails + 6 hrs designing a landing page + 4 hrs for Stripe webhooks + 2 hrs for SEO...
= 22+ hours of headaches.
There's an easier way."
When readers see "22+ hours," they calculate whether that's worth paying to eliminate.
AI stops at the first layer. Go deeper:
Feature: Fast database "So what?" Functional: Queries load in milliseconds "So what?" Financial: Users don't bounce, revenue doesn't leak "So what?" Emotional: You stop waking up stressed about churn
Write from the bottom of the chain. Not "saves 4 hours" but "close your laptop at 5pm instead of 9pm."
Real writing alternates. Short punch. Then longer sentence that breathes, adds context.
Punchy:
"Customers do NOT buy code. Customers buy a life transformation."
Flowing:
"Once upon a time, you had a job. You traded hours for dollars, clocked in and out, and waited for the weekend."
Pattern: Hook (short) → Expand (breathe) → Land it (kicker) → Repeat.
The arc: vulnerability → credibility → shared journey
"Hey, it's Marc. In 2018, I believed I was Mark Zuckerberg, built a startup for 1 year, and got 0 users. A few years after my burnout, I shipped like a madman—16 startups in 2 years. Now I earn $45,000 a month."
Self-deprecating humor disarms skepticism. Specific numbers prove results. Implicit message: I was where you are.
Generic testimonials carry zero weight. Structure as mini case studies:
[Before state] + [Action] + [Specific outcome] + [Timeframe] + [Emotion]
Examples:
Specifics are everything. "4 months" is believable. "Helped me succeed" is not.
Tell certain people they're NOT a fit:
"You're a good fit if: ✅ You know this is a tool and you'll use it ✅ You're willing to reassess existing ideas
You're NOT a good fit if: ❌ You equate success with just buying a course ❌ You're not willing to do the unsexy work"
Flips from "please buy" to "prove you're worthy." Creates velvet rope effect.
Weak (command action):
Strong (describe benefit):
Below CTA, add friction reducers:
"$199 once. Join 2,600+ marketers. 2 minutes to install."
Pattern: [Risk reversal] + [Social proof] + [Speed/ease]
Signals "written by someone who lives online, not a marketing team":
| Corporate | Internet-Native |
|---|---|
| "Significant revenue" | "$45,000/month" |
| "Many satisfied customers" | "2,894 makers" |
| "Get started today" | "Start building" |
| No limitations mentioned | "3D generation isn't great yet" |
| Stock photo testimonials | "I wanna cry" |
| "We at [Company]..." | "Hey, it's Marc" |
For AI detection patterns and word avoidance lists, see brand-voice skill.
Read it out loud. If any answer is no, rewrite that part: