From nickcrew-claude-ctx-plugin
Generates persuasive, conversion-focused copy for landing pages, product descriptions, ads, sales emails using AIDA and PAS frameworks to drive action.
npx claudepluginhub nickcrew/claude-cortexThis skill uses the workspace's default tool permissions.
This skill produces high-converting marketing copy using proven frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and benefit-led writing. It distinguishes features from benefits, uses power words strategically, and places calls to action where they convert. Whether you need punchy hero copy for a SaaS landing page, a product description that sells on...
Generates persuasive marketing copy for landing pages, product pages, about pages, sales pages, ads using PAS, AIDA, BAB frameworks after gathering audience, goal, product details.
Writes rigorous, conversion-focused marketing copy for landing pages and emails, enforcing context confirmation and strict no-fabrication rules. Useful when building or improving marketing pages.
Generates conversion-focused marketing copy for headlines, CTAs, landing pages, microcopy, onboarding text, and brand voice alignment.
Share bugs, ideas, or general feedback.
This skill produces high-converting marketing copy using proven frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and benefit-led writing. It distinguishes features from benefits, uses power words strategically, and places calls to action where they convert. Whether you need punchy hero copy for a SaaS landing page, a product description that sells on Amazon, or two variations to A/B test, this skill delivers persuasive copy that moves readers toward a decision.
blog-post skill)technical-writer skill)academic-essay skill)| Task | Approach |
|---|---|
| Hero headline | Lead with the transformation/outcome, not the product |
| Features vs benefits | Feature: "256-bit encryption"; Benefit: "Your data stays private, always" |
| AIDA | Attention → Interest → Desire → Action |
| PAS | Problem → Agitate → Solution |
| Power words | Free, proven, guaranteed, instantly, effortless, exclusive, limited |
| CTA | Verb + specific outcome: "Start saving time" not "Submit" |
| Social proof | Specific numbers beat vague claims: "4,200 teams" not "thousands" |
| A/B testing | Change one element at a time: headline OR CTA, not both |
Identify the ONE conversion goal. Every piece of copy has one job: get a click, start a trial, complete a purchase, fill a form. Determine this before writing a word.
Define the target reader. Who are they? What do they desperately want? What pain are they trying to escape? What objections will they have? Copy that speaks to everyone persuades no one.
Extract benefits from features. For each product feature, ask "so what?" until you reach an emotional or practical outcome:
Choose the right framework.
AIDA (best for landing pages and ads):
PAS (best for email, short-form, pain-heavy products):
FAB (best for product descriptions):
Write the headline first. The headline is 80% of the copy's success. Formulas:
Use power words with intention. Don't stuff—select 2–3 per piece:
Write the CTA as a verb phrase, not a noun.
Create A/B variations. Change one element at a time. Commonly tested elements:
Input: "Write hero section copy for a project management SaaS aimed at creative agencies (10–50 person teams). Key features: timeline view, client portals, resource tracking. Main pain point: projects go over budget and miss deadlines. Include headline, subheadline, and CTA button."
Output:
Headline: Every project. On time. Under budget.
Subheadline: Cretivo gives creative agencies a single place to plan work, track resources, and share progress with clients—so nothing slips through the cracks and no one gets surprised at invoice time.
CTA Button: Start your free 14-day trial →
Variant A (problem-led headline):
Headline: Stop explaining why the project ran over.
Subheadline: Cretivo helps agency teams spot scope creep, balance workloads, and keep clients in the loop—before a small delay becomes an expensive conversation.
CTA Button: See how it works →
Why these work:
Input: "Write a product description for a $180 weighted blanket called 'Hush'. 15 lbs, cotton cover, glass bead fill, machine washable. Target: adults with anxiety or sleep issues. Max 150 words."
Output:
Hush Weighted Blanket — Finally, a night that feels like rest.
Deep pressure stimulation isn't just science—it's the feeling of waking up and actually feeling rested.
Hush is filled with thousands of tiny glass microbeads, evenly distributed so the weight settles across your whole body, not just one spot. The 100% cotton cover is cool to the touch—no overheating, no sweating, just steady, calming pressure through the night.
15 lbs. The research-backed sweet spot for most adults.
Machine washable. No dry-clean-only anxiety on top of your actual anxiety.
Sleep better. Wake up lighter.
[Choose your size →]
Word count: 97 words
What's working:
Input: "Write Google Search ad copy for an accountant targeting small business owners searching for 'small business accountant'. Include headline and description variants."
Output:
Headline 1: Small Business Accountant Headline 2: Tax Prep, Bookkeeping & CFO Help Headline 3: Free 30-Min Strategy Call
Description 1: Stop guessing on taxes. We handle the numbers so you can focus on the business. Serving 500+ small businesses. Description 2: Fixed monthly pricing. No surprise invoices. Get an accountant who actually explains things. Book your free call today.
Variant (pain-led): Headline 1: Paying Too Much in Taxes? Headline 2: Small Business Accountant Headline 3: See What You Could Save
Description 1: Most small businesses overpay taxes by 20% or more. We help you keep more of what you earn. Book a free review.