From majestic-company
Provides question bank, synthesis templates, and anti-patterns for customer interviews in product discovery. Useful for planning interviews or synthesizing insights from user research.
npx claudepluginhub majesticlabs-dev/majestic-marketplace --plugin majestic-companyThis skill uses the workspace's default tool permissions.
Question bank and synthesis templates for product discovery interviews.
Design and conduct structured customer interviews to uncover problems, motivations, and decision-making.
Generates customer interview scripts with JTBD probing questions and Mom Test principles for user research and discovery planning.
Generates structured user discovery interview guides with screener questions, discussion guides, and synthesis frameworks for user interviews, customer discovery, JTBD research, or problem validation.
Share bugs, ideas, or general feedback.
Question bank and synthesis templates for product discovery interviews.
- "Walk me through the last time you [did X]..."
- "What's the hardest part about [doing X]?"
- "Why is that hard?" (ask 3x - dig deeper)
- "What have you tried to solve this?"
- "What happened when you tried that?"
- "How do you handle [X] today?"
- "How often do you do this?"
- "What would happen if you couldn't do this?"
- "How much time/money does this cost you?"
- "Have you looked for other solutions?"
- "What would make you switch?"
- "What's stopping you from switching now?"
- "If you could wave a magic wand, what would change?"
- "What would that be worth to you?"
- "Who else cares about this problem?"
## Interview: [Customer Name/Segment]
**Date:** YYYY-MM-DD | **Duration:** X min | **Role:** [Title]
### Problem Quotes (verbatim)
> "[Exact quote about the problem]"
> "[Another revealing quote]"
### Current Behavior
- Does [X] using [current solution]
- Frequency: [daily/weekly/monthly]
- Time spent: [X hours/month]
### Pain Intensity: [1-5]
- 1: Mild annoyance
- 3: Significant friction
- 5: "Hair on fire" problem
### Willingness to Pay Signal
- [ ] Actively searching for solutions
- [ ] Has budget allocated
- [ ] Named a specific price point: $___
- [ ] Would switch immediately if solved
### Key Insight
[One sentence capturing the non-obvious learning]
| Anti-Pattern | Why It Fails | Instead Do |
|---|---|---|
| Leading questions | Confirms bias | Ask open-ended, follow "why" |
| Hypothetical pricing | People lie about future | Ask about current spending |
| Feature requests | Solutions, not problems | Dig for underlying need |
| Small sample | Anecdotes ≠ patterns | Require 5+ signals minimum |
After interviews, synthesize patterns across multiple conversations to identify: