From kostja94-marketing-skills-5
Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, creative optimization, Advantage+ automation, and best practices for demand generation.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Hierarchy: Campaign → Ad Set → Ad (3 levels)
Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.
Account
├── Campaign: Prospecting
│ ├── Ad Set: Lookalike 1%
│ └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: Testing
Naming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)
| Feature | Use |
|---|---|
| Advantage+ Shopping Campaigns | E-commerce; automatic audience discovery |
| Dynamic Ads | Product catalog; auto-generated creative |
| Automatic Placements | Let Meta optimize across Feed, Stories, Reels |
| Advantage+ Audience | Broad targeting; algorithm finds converters |
Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.
| Objective | Use when |
|---|---|
| Awareness | Reach; brand recall |
| Traffic | Clicks to site |
| Conversions | Leads; sales; app installs |
| Engagement | Video views; post engagement |
| Type | Best for |
|---|---|
| Lookalikes | Base on best customers (by LTV), not all customers |
| Interest/behavior | Broad; let algorithm optimize |
| Advantage+ | Automated; fewer manual controls |
| Retargeting | Website visitors; engagers; custom audiences |
Exclusions: Existing customers; recent converters (7–14d).