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Validates brand compliance across visual (colors, logos, typography), verbal (tone, voice, terminology), legal (claims, disclosures), and accessibility (WCAG AA) dimensions, generating scored reports with fixes.
npx claudepluginhub jmagly/aiwg --plugin marketingHow this skill is triggered — by the user, by Claude, or both
Slash command
/marketing:brand-complianceThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Unified brand compliance validation across visual, verbal, and legal dimensions.
Reviews content against brand voice, style guide, and messaging pillars, flagging deviations by severity with specific fixes. Use for pre-ship drafts, copy audits, or legal claim screening.
Audits brand compliance by detecting token misuse in forbidden contexts (BRAND-T001) and forbidden phrases in UI copy (BRAND-V001) from DESIGN.md and tokens metadata.
Applies Open Session brand standards including color palette (Aperol, Charcoal, Vanilla), typography, and voice guidelines across UI and content work.
Share bugs, ideas, or general feedback.
Unified brand compliance validation across visual, verbal, and legal dimensions.
This skill provides comprehensive brand compliance validation by:
When triggered, this skill:
Loads brand guidelines:
.aiwg/marketing/brand/Analyzes visual elements:
Validates verbal content:
Checks legal compliance:
Validates accessibility:
Generates compliance report:
visual_checks:
colors:
- primary_colors_only: Verify only brand colors used
- color_ratios: Check 60-30-10 rule
- contrast_compliance: WCAG AA contrast
logo:
- correct_version: Right logo variant for context
- clear_space: Minimum padding around logo
- no_modifications: Logo not altered
- proper_placement: Correct position
typography:
- approved_fonts: Only brand typefaces
- hierarchy: Proper heading structure
- minimum_sizes: Legible font sizes
- line_spacing: Adequate line height
imagery:
- style_consistency: Matches brand aesthetic
- quality_standards: Resolution requirements
- diversity_representation: Inclusive imagery
verbal_checks:
tone:
- voice_consistency: Matches brand voice profile
- formality_level: Appropriate for channel
- personality_traits: Brand personality evident
terminology:
- approved_terms: Using brand glossary
- product_names: Correct product naming
- banned_phrases: No prohibited language
messaging:
- value_prop_alignment: Core messages present
- tagline_usage: Correct tagline application
- call_to_action: On-brand CTAs
grammar:
- style_guide: AP/Chicago/Brand style
- capitalization: Title case rules
- punctuation: Consistent punctuation
legal_checks:
claims:
- substantiation: Claims have evidence
- comparative: Fair comparison rules
- testimonials: Proper disclaimers
disclosures:
- required_statements: Mandatory disclosures
- placement: Visible disclosure location
- font_size: Legible disclosure text
trademarks:
- proper_symbols: ® and ™ usage
- third_party: Licensed usage
- no_infringement: No trademark violations
privacy:
- data_collection: Privacy notice present
- consent: Opt-in mechanisms
- cookies: Cookie notice if applicable
accessibility_checks:
wcag:
- contrast_ratio: Minimum 4.5:1 text, 3:1 UI
- text_alternatives: Alt text for images
- keyboard_navigation: Focusable elements
- readable_text: No text in images
inclusive:
- plain_language: Readable content
- color_independence: Info not color-only
- responsive: Mobile accessible
# Brand Compliance Report
**Asset**: Summer Campaign Hero Banner
**Date**: 2025-12-08
**Reviewer**: brand-compliance skill
## Summary
| Dimension | Score | Status |
|-----------|-------|--------|
| Visual Identity | 95% | ✅ Pass |
| Verbal Identity | 88% | ⚠️ Minor Issues |
| Legal Compliance | 100% | ✅ Pass |
| Accessibility | 75% | ⚠️ Needs Attention |
| **Overall** | **90%** | **Conditional Pass** |
## Visual Identity
### ✅ Colors
- Primary blue (#0066CC) used correctly
- Secondary green (#00AA55) in accent areas
- No off-brand colors detected
### ✅ Logo
- Correct horizontal logo version
- Clear space maintained (1x height)
- No modifications to logo
### ⚠️ Typography
- **Issue**: Body text uses Arial instead of Inter
- **Severity**: Medium
- **Fix**: Replace Arial with Inter Regular
## Verbal Identity
### ✅ Tone
- Voice consistent with "Friendly Professional" profile
- Appropriate formality for social media channel
### ⚠️ Terminology
- **Issue**: "Best-in-class" used (prohibited phrase)
- **Severity**: High
- **Fix**: Replace with specific benefit statement
### ✅ Messaging
- Value proposition clearly stated
- CTA "Start Free Trial" is on-brand
## Legal Compliance
### ✅ Claims
- All claims substantiated
- No comparative claims
### ✅ Disclosures
- Trademark symbols present
- Terms link visible
## Accessibility
### ⚠️ Contrast
- **Issue**: White text on light blue (3.2:1 ratio)
- **Severity**: High
- **Fix**: Darken background or use darker text
- **Standard**: WCAG AA requires 4.5:1
### ❌ Alt Text
- **Issue**: Hero image missing alt text
- **Severity**: High
- **Fix**: Add descriptive alt text
## Required Corrections
| Priority | Issue | Location | Fix |
|----------|-------|----------|-----|
| High | Low contrast | Hero text | Darken background |
| High | Missing alt text | Hero image | Add alt attribute |
| High | Banned phrase | Body copy | Replace "best-in-class" |
| Medium | Wrong font | Body text | Use Inter, not Arial |
## Approval Status
**Status**: CONDITIONAL APPROVAL
Asset may proceed after addressing:
- [ ] High-priority accessibility issues
- [ ] Banned phrase removal
Re-review recommended after corrections.
User: "Brand review for the new landing page"
Skill validates:
1. Visual: colors, logo, typography
2. Verbal: tone, terms, messaging
3. Legal: claims, disclosures, trademarks
4. Accessibility: contrast, alt text
Output:
"Brand Compliance: 90% (Conditional Pass)
Issues Found:
- High: Low contrast ratio (3.2:1, need 4.5:1)
- High: Missing alt text on 2 images
- Medium: Body font incorrect
Report: .aiwg/marketing/reviews/brand-landing-page.md"
User: "Is this copy on-brand?"
Skill analyzes:
- Voice consistency
- Terminology
- Messaging alignment
Output:
"Tone Analysis: ✅ On-brand
Voice: Friendly Professional (matches profile)
Terminology: All approved terms
Messaging: Value prop present
One suggestion: CTA could be more action-oriented"
User: "Check claims compliance"
Skill validates:
- Claim substantiation
- Comparative statements
- Required disclosures
Output:
"Claims Compliance: ⚠️ Issues Found
- Claim 'fastest in industry' needs substantiation
- Missing source citation for statistics
- Disclosure font too small (8pt, need 10pt)"
This skill uses:
parallel-dispatch: Launch Brand Guardian + Legal + Accessibilityvoice-framework: Load brand voice profile for tone validationproject-awareness: Find brand guidelines locationagents:
visual_review:
agent: brand-guardian
focus: Visual identity validation
verbal_review:
agent: brand-guardian
focus: Verbal identity and tone
legal_review:
agent: legal-reviewer
focus: Claims, disclosures, trademarks
accessibility_review:
agent: accessibility-checker
focus: WCAG compliance, inclusive design
quality_check:
agent: quality-controller
focus: Technical specs, rendering
brand_config:
guidelines_dir: .aiwg/marketing/brand/
voice_profile: .aiwg/voices/brand-voice.yaml
color_palette: brand/colors.yaml
typography: brand/typography.yaml
logo_specs: brand/logo-usage.md
terminology: brand/glossary.yaml
banned_phrases: brand/banned-phrases.yaml
severity:
blocking:
- trademark_violation
- missing_required_disclosure
- wcag_level_a_failure
high:
- banned_phrase
- contrast_below_aa
- missing_alt_text
- wrong_logo_version
medium:
- wrong_font
- color_off_palette
- tone_inconsistency
low:
- minor_spacing
- style_preference
.aiwg/marketing/reviews/brand-{asset}-{date}.md.aiwg/marketing/reviews/brand-issues.json.aiwg/marketing/approvals/