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Apply brand tone, voice, and formatting standards to blog content. Use when the user asks to "write an article", "check content style", "apply brand voice", "format blog content", or needs guidance on article structure, hook writing, TL;DR formatting, FAQ sections, or CTA placement.
How this skill is triggered — by the user, by Claude, or both
Slash command
/content-engine:content-styleThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Standards for tone, voice, and structure across all blog content. Load business context from `config/project.json` in the user's project folder.
Standards for tone, voice, and structure across all blog content. Load business context from config/project.json in the user's project folder.
config/project.jsonEvery article follows this skeleton:
config/project.jsonBad: "Cash flow is important for SMEs." Good: "[Target audience] wait an average of X days for payment, tying up [currency][amount] in working capital [source]."
Place immediately after the hook. Format:
Use tables for:
Keep tables simple and mobile-friendly.
When referencing government programs:
config/project.json → regulatoryEvery article must include concrete next steps:
config/project.json → cta[a][a][a] Source Name - URLLoad from config/content_pillars.json. Each pillar defines topics, keywords, and audience focus. Match article content to the appropriate pillar.
npx claudepluginhub jeffrey94/jeffrey-skills --plugin content-engineWrites SEO-optimized blog posts with structured outlines, readability optimization, and internal linking suggestions. Gathers topic details and builds publish-ready content.
Writes blog articles optimized for Google and AI citations. Features template selection, answer-first formatting, key takeaways, citation capsules, SVG charts, FAQ schema, internal linking. Supports MDX/markdown/HTML.
Writes SEO-optimized blog posts, landing pages, and content improvements following Google E-E-A-T and Helpful Content guidelines. Creates new content from a keyword or improves existing pages for higher rankings.