From comms-strategy
Use this skill when the user asks to "map the media landscape", "media analysis", "who are the key journalists", "PESO media map", "paysage médiatique", "carte des médias", "which channels should we use", "media mapping", "who should we pitch", "press strategy", "which journalists cover X", or "what's our PR angle". Also trigger when a campaign brief selects channels without justification, or when earned media strategy is missing a 'why the press will cover this' hook. Mandatory output includes an Earned Media Hook template per target publication tier.
npx claudepluginhub jamon8888/cc-suite --plugin Comms StrategyThis skill uses the workspace's default tool permissions.
Maps the complete PESO media ecosystem and produces three outputs: a channel map, a journalist/influencer directory, and — critically — an **Earned Media Hook** for each target tier. A media map without a press angle is a contact list, not a strategy.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
Analyzes multiple pages for keyword overlap, SEO cannibalization risks, and content duplication. Suggests differentiation, consolidation, and resolution strategies when reviewing similar content.
Share bugs, ideas, or general feedback.
Maps the complete PESO media ecosystem and produces three outputs: a channel map, a journalist/influencer directory, and — critically — an Earned Media Hook for each target tier. A media map without a press angle is a contact list, not a strategy.
Before mapping, define:
| Tier | Type | Lead time | Audience | Priority signal |
|---|---|---|---|---|
| Tier 1 | National generalist press, major digital | 2–6 weeks | Mass + decision-makers | High reach, credibility multiplier |
| Tier 2 | Specialist / trade press, vertical digital | 1–3 weeks | Qualified professional audience | Category authority |
| Tier 3 | Newsletters, podcasts, LinkedIn voices, niche blogs | Days–2 weeks | Highly engaged niche | Depth, advocacy, influence chain |
Business / Economy (B2B + B2C):
Tech / Digital / IA:
Marketing / Comms / Agences:
Santé / MedTech:
Retail / FMCG:
This section is not optional. Without it, the media map is a directory, not a strategy.
For each Tier 1 publication targeted, complete:
EARNED MEDIA HOOK — [Publication Name] / [Journalist Name]
Article headline (write it as if already published):
[Specific, newsy, not a press release headline]
Why this story NOW:
[What cultural, regulatory, market, or seasonal context makes it timely?]
The tension or surprise:
[What's counterintuitive, unexpected, or controversial?]
The human angle:
[Who is actually affected — not the brand, the person behind the story]
Exclusive data or proof:
[What can the brand offer that no one else has? Survey? Internal data? First-ever?]
Angle for THIS publication specifically:
[Why does this story fit Les Echos but not Le Monde? Their angle, not the brand's angle]
Competing stories we're up against:
[What else is on the journalist's radar this week? How do we stand out?]
Earned hook archetypes by campaign type:
| Campaign type | Proven hook | Weak hook to avoid |
|---|---|---|
| Product launch | The unexpected customer insight that forced the redesign | "Exciting new product" |
| Thought leadership | Counter-intuitive data from a credible study | "CEO shares vision" |
| Sustainability / CSR | The category's dirty secret we're first to address | "We're committed to sustainability" |
| B2B SaaS | Case study: the before/after in hard numbers | "Our platform helps companies" |
| Startup funding | The problem this solves that no one else is solving | "We raised €X million" |
| Brand relaunch | Why we were wrong and what we learned | "New logo and identity" |
Three types — different trust levels, different approach:
| Type | Role | Follower range | Trust | Pitch approach |
|---|---|---|---|---|
| Authority | Academic, think tank, industry analyst | Any | Very high | Long-term relationship, co-creation |
| Amplifier | Journalist with large following, LinkedIn voice | 10K–500K | High | Editorial relationship, exclusivity |
| Community | Micro-influencer, community moderator | 1K–50K | Very high (niche) | Partnership, seeding, ambassador |
B2B thought leaders specifically (often more influential than press for B2B decisions):
For each: map their current brand affinities, their audience composition, their preferred contact method.
For each brand channel, assess:
| Channel | Current state | Audience size | Engagement | Strategic role |
|---|---|---|---|---|
| Website / Blog | ||||
| Newsletter | ||||
| TikTok | ||||
| YouTube | ||||
| Podcast | ||||
| Events |
Rate each: Primary (heavy investment), Secondary (support), Experimental (test & learn), Archive (maintain only).
For the next 6 months, map:
| Month | Sector events | National moments | Cultural triggers | Media special editions | Competitor blind spots |
|---|
Three types of moments:
Save to data/1-Projets/clients/[client]/media-landscape.md
Structure:
audience-intelligence (where the audience lives), competitive-comms (what's occupied)campaign-strategy (channel selection), comms-measurement (media KPIs)/comms:monitor, /comms:strategy, /comms:campaign