keitaro-audit

Keitaro Campaign Audit

Process

1. Read keitaro/references/keitaro-api.md for API endpoints
2. Read keitaro/references/flow-patterns.md for expected patterns
3. Read keitaro/references/optimization-rules.md for thresholds
4. Pull all campaign and flow data
5. Run audit checks
6. Generate health report with findings

Audit Checks (35 total)

Campaign Health (10 checks)

ID	Check	Severity
C01	Campaign has at least 1 active flow	Critical
C02	Campaign has a default flow (white page)	High
C03	Campaign is linked to a traffic source	Medium
C04	Campaign has a domain assigned	High
C05	Campaign alias is set and valid	Medium
C06	Campaign cost model is configured	Medium
C07	Campaign has no empty/orphan flows	Low
C08	Campaign name follows naming convention	Low
C09	Campaign has conversions in last 7 days	Warning
C10	Campaign is not spending with 0 conversions for 48h+	Critical

Flow Health (10 checks)

ID	Check	Severity
F01	Flow has at least 1 landing or offer assigned	Critical
F02	Flow filters are not contradictory	High
F03	Flow GEO filter matches campaign intent	Medium
F04	Flow weight is > 0 for active flows	Medium
F05	Flow schema matches landing/offer setup	High
F06	Total flow weights don't exceed 100 logical distribution	Low
F07	No duplicate flows (same filters + same landings)	Low
F08	Default flow exists and has a safe landing	High
F09	Flow is receiving traffic (clicks > 0 in 48h)	Warning
F10	Flow ROI is not critically negative (< -50%)	Critical

Postback & Tracking (8 checks)

ID	Check	Severity
T01	Affiliate network has postback URL configured	Critical
T02	Postback URL contains required macros ({subid}, etc.)	Critical
T03	Conversions received in last 7 days	High
T04	Conversion count matches approximate offer network stats	Medium
T05	Traffic source postback configured (for auto-cost)	Medium
T06	Click-to-conversion time is reasonable (not instant)	Medium
T07	No duplicate conversions detected	High
T08	S2S postback preferred over pixel (reliability)	Low

Domain Health (4 checks)

ID	Check	Severity
D01	Domain DNS resolves correctly	Critical
D02	Domain SSL certificate valid	High
D03	Domain is not flagged/blocked by traffic source	Critical
D04	Domain age > 7 days for paid traffic	Medium

Landing Health (3 checks)

ID	Check	Severity
L01	Landing URL is accessible (HTTP 200)	Critical
L02	Landing loads in < 5 seconds	High
L03	Landing has tracking pixel/script installed	High

Scoring

Campaign Health Score (0-100)

Score = 100 - Sum(failed_checks × severity_weight)

Severity weights:

• Critical: 15 points
• High: 8 points
• Medium: 4 points
• Low: 2 points
• Warning: 1 point (informational)

Grading

Grade	Score	Status
A	90-100	Healthy
B	75-89	Minor issues
C	60-74	Needs attention
D	40-59	Significant problems
F	< 40	Urgent fixes needed

Output Format

Keitaro Audit Report
════════════════════
Date: Mar 27, 2026
Campaigns analyzed: 8
Overall Health Score: 73/100 (C)

CRITICAL (fix immediately):
  ✗ [C10] Campaign #21 "dating_us" spending $45/day with 0 conversions for 3 days
  ✗ [T01] Campaign #25 "crypto_ch" — affiliate network missing postback URL
  ✗ [F01] Campaign #12 Flow "Test C" has no landing or offer assigned

HIGH (fix within 24h):
  ⚠ [C02] Campaign #18 "nutra_br" has no default/white flow
  ⚠ [D02] Domain tracker3.example.com SSL expires in 5 days

MEDIUM (fix within 7 days):
  ○ [C06] Campaign #15 has no cost model set (ROI calculation inaccurate)
  ○ [F03] Campaign #12 Flow "DE" has GEO filter for DE,AT but campaign name says DE only

Quick Wins:
  1. Add postback to campaign #25 (2 min fix, blocks revenue tracking)
  2. Pause campaign #21 (saves $45/day until fixed)
  3. Assign landing to Flow "Test C" in campaign #12

Parallel Execution

For full audit, spawn subagents:

• campaign-analyzer — checks C01-C10, pulls reports
• flow-optimizer — checks F01-F10, analyzes flow structure

Collect results and merge into unified report.