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From marketing-skills
Guides creating SEO-driven pages at scale using templates and data, with 12 playbooks for patterns like templates, comparisons, and location pages.
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing-skills:programmatic-seoThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a programmatic SEO strategy, understand:
Business Context
Opportunity Assessment
Competitive Landscape
Hierarchy of data defensibility:
Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:
yoursite.com/templates/resume/templates.yoursite.com/resume/Pages must actually answer what people are searching for.
Better to have 100 great pages than 10,000 thin ones.
| Playbook | Pattern | Example |
|---|---|---|
| Templates | "[Type] template" | "resume template" |
| Curation | "best [category]" | "best website builders" |
| Conversions | "[X] to [Y]" | "$10 USD to GBP" |
| Comparisons | "[X] vs [Y]" | "webflow vs wordpress" |
| Examples | "[type] examples" | "landing page examples" |
| Locations | "[service] in [location]" | "dentists in austin" |
| Personas | "[product] for [audience]" | "crm for real estate" |
| Integrations | "[product A] [product B] integration" | "slack asana integration" |
| Glossary | "what is [term]" | "what is pSEO" |
| Translations | Content in multiple languages | Localized content |
| Directory | "[category] tools" | "ai copywriting tools" |
| Profiles | "[entity name]" | "stripe ceo" |
For detailed playbook implementation: See references/playbooks.md
| If you have... | Consider... |
|---|---|
| Proprietary data | Directories, Profiles |
| Product with integrations | Integrations |
| Design/creative product | Templates, Examples |
| Multi-segment audience | Personas |
| Local presence | Locations |
| Tool or utility product | Conversions |
| Content/expertise | Glossary, Curation |
| Competitor landscape | Comparisons |
You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").
Identify the pattern:
Validate demand:
Identify data sources:
For playbooks that require external data, check if Apify MCP tools are available (any tool whose name includes apify) before sourcing data manually.
If Apify is available — use these actors to acquire data programmatically for the playbooks below:
| Playbook | Apify Actor | Input | Data Returned |
|---|---|---|---|
| Locations ("dentists in Austin") | apify/google-maps-scraper | Business category + city/region | Name, address, phone, rating, review count, coordinates per business |
| Directory ("AI copywriting tools") | apify/g2-scraper or apify/capterra-scraper | Product category name | Tool names, descriptions, pricing tiers, ratings, feature tags |
| Reviews (pages built from review data) | apify/amazon-reviews-scraper or apify/g2-scraper | Product ASIN or product name | Review text, rating, date, reviewer metadata |
| Profiles (entity pages) | apify/linkedin-company-scraper | Company name or LinkedIn URL | Description, headcount, industry, founding year |
Run the relevant actor, save the output as a structured JSON data file, and use it as the data layer for template population.
If Apify is not available — data must be sourced manually or from first-party/licensed sources as described in Principle 2 above.
💡 Apify not connected — programmatic SEO data must be sourced manually. Connect the Apify MCP connector to automate data acquisition for Locations, Directory, and Reviews playbooks at scale.
Page structure:
Ensuring uniqueness:
Hub and spoke model:
Avoid orphan pages:
Content quality:
Technical SEO:
Internal linking:
Indexation:
Track: Indexation rate, Rankings, Traffic, Engagement, Conversion
Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors
npx claudepluginhub infrasity-labs/dev-gtm-claude-skillsGuides creating SEO-optimized pages at scale using templates and proprietary data for directories, locations, comparisons, and keyword patterns like [type] templates.
Generates SEO-optimized pages at scale using templates and data (e.g., location pages, comparison pages, directory pages). Guides on search intent, URL structure, and avoiding thin content.
Builds SEO-optimized pages at scale using templates and data. Activates for programmatic SEO, template pages, location pages, comparisons, and data-driven landing pages.