Skill

tech-seo-audit

Runs technical SEO audits checking Core Web Vitals, crawlability, indexation, page speed, and structured data. Outputs prioritized fixes with implementation guidance.

Next.js

Python

performance

infrastructure

From digital-marketing-pro

Install

Run in your terminal

npx claudepluginhub indranilbanerjee/digital-marketing-pro --plugin digital-marketing-pro

Tool Access

This skill uses the workspace's default tool permissions.

Skill Content

Similar Skills

agent-payment-x402

Enables AI agents to execute x402 payments with per-task budgets, spending controls, and non-custodial wallets via MCP tools. Use when agents pay for APIs, services, or other agents.

everything-claude-code

139.9k

agent-eval

Compares coding agents like Claude Code and Aider on custom YAML-defined codebase tasks using git worktrees, measuring pass rate, cost, time, and consistency.

everything-claude-code

139.9k

agent-harness-construction

Designs and optimizes AI agent action spaces, tool definitions, observation formats, error recovery, and context for higher task completion rates.

everything-claude-code

139.9k

Stats

Stars40

Forks9

Last CommitMar 30, 2026

Actions

View Source View Plugin View on GitHub View README

/dm:tech-seo-audit

Purpose

Run a comprehensive technical SEO audit that covers the infrastructure and code-level factors that affect search engine crawling, indexation, and ranking. This audit focuses on the technical foundation rather than content or backlinks. Produces a prioritized report with specific fixes, expected impact, and implementation guidance.

Input Required

The user must provide (or will be prompted for):

Website URL (required): The domain or specific section to audit
CMS/Platform (helpful): WordPress, Shopify, Next.js, custom, etc.
Known issues (optional): Any specific technical concerns
Site size (helpful): Approximate number of pages
International presence (optional): Whether site serves multiple countries/languages
Access to Google Search Console data (optional): Enables real data vs estimates

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
Load reference files: Read skills/technical-seo/core-web-vitals.md, skills/technical-seo/crawlability.md, skills/technical-seo/site-architecture.md, skills/technical-seo/indexation.md, and skills/technical-seo/international-seo.md for detailed technical SEO frameworks
Run tech-seo-auditor script (if Python available): python "scripts/tech-seo-auditor.py" --url {url} to get automated checks on status codes, redirects, meta tags, and page structure
Core Web Vitals assessment: Evaluate LCP, INP, and CLS using known thresholds. If GSC MCP is connected, pull real CrUX data. Otherwise, provide optimization checklist based on CMS/platform
Crawlability audit: Check robots.txt configuration, XML sitemap presence and structure, crawl budget considerations, JavaScript rendering impact
Indexation review: Canonical tag usage, meta robots directives, duplicate content risks, index bloat potential, pagination handling
Site architecture analysis: URL structure, internal linking patterns, site depth, navigation efficiency, breadcrumbs
Page speed optimization: Image optimization, render-blocking resources, compression, caching, CDN usage
Mobile-first compliance: Viewport configuration, responsive design, mobile usability, touch targets
Redirect health check: Redirect chain detection, mixed HTTP/HTTPS, trailing slash consistency
Structured data review: Schema markup presence, validation, completeness, opportunity identification
International SEO (if applicable): Hreflang implementation, language targeting, URL structure
Security check: HTTPS enforcement, HSTS, mixed content
Compile prioritized report: Group findings by severity (Critical / High / Medium / Low), include specific fix instructions, estimated effort, and expected impact for each issue

Output

A structured technical SEO audit report containing:

Audit header: Brand name, URL, date, CMS/platform, overall health score (0-100)
Executive summary: 3-5 sentence overview of technical health
Critical issues (fix immediately): Issues blocking crawling, indexation, or causing significant ranking impact
High priority (fix this week): Issues with measurable ranking or UX impact
Medium priority (fix this month): Optimization opportunities with moderate impact
Low priority (backlog): Minor improvements and best-practice alignment
Each finding includes: Description, affected URLs/pages, specific fix with code/config examples, estimated effort (hours), expected impact (traffic/ranking)
Core Web Vitals scorecard: LCP, INP, CLS with current estimates and target values
Quick wins list: Top 5 highest-impact, lowest-effort fixes
Implementation roadmap: Suggested timeline for addressing all findings

Agents Used

seo-specialist — Runs the technical audit across all dimensions, generates structured data recommendations, provides CMS-specific fix guidance, prioritizes findings by impact/effort