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Tracks SERP features like AI Overviews, featured snippets, PAA, knowledge panels, local packs for target queries. Monitors presence, ownership, and changes via daily/weekly snapshots.
npx claudepluginhub indranilbanerjee/digital-marketing-proHow this skill is triggered — by the user, by Claude, or both
Slash command
/digital-marketing-pro:serp-trackerThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Track SERP feature presence and changes for target queries. Monitor which SERP features appear for each keyword — AI Overviews, People Also Ask, Featured Snippets, Knowledge Panels, Local Pack, Image Pack, Video Carousel, Shopping — whether the brand owns any of these features, and how features change over time. This command provides strategic visibility into the evolving search landscape beyon...
Tracks keyword positions, SERP feature ownership, and AI visibility over time. Useful for monitoring ranking changes and detecting drops.
Monitors keyword rankings via Moz and Google Search Console. Tracks positions across devices/countries, detects drops >5, baselines trends, and alerts on changes.
Performs data-driven SEO research and analysis via Hyper MCP — keyword research, competitor analysis, content planning, AI search visibility, and site audits.
Share bugs, ideas, or general feedback.
Track SERP feature presence and changes for target queries. Monitor which SERP features appear for each keyword — AI Overviews, People Also Ask, Featured Snippets, Knowledge Panels, Local Pack, Image Pack, Video Carousel, Shopping — whether the brand owns any of these features, and how features change over time. This command provides strategic visibility into the evolving search landscape beyond traditional blue-link rankings, helping brands identify feature opportunities, defend owned features, and adapt content strategy to Google's increasingly feature-rich results pages.
The user must provide (or will be prompted for):
~/.claude-marketing/brands/{slug}/seo/keywords.json. Queries should represent a mix of head terms, long-tail terms, and question-based queries for comprehensive feature coverageall. Can be narrowed to specific features: ai-overview, featured-snippet, people-also-ask, knowledge-panel, local-pack, image-pack, video-carousel, shopping, sitelinks, top-stories, twitter-carousel, recipes, jobs. Narrowing reduces noise when only specific features matter for the brand's strategydaily or weekly — daily for competitive or volatile queries where features change frequently, weekly for stable long-tail queries. Determines snapshot frequency and trend granularity~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.~/.claude-marketing/brands/{slug}/seo/serp-features-{date}.json and update the cumulative tracker at ~/.claude-marketing/brands/{slug}/seo/serp-feature-history.json.A structured SERP feature report containing: