budget-optimization | paid-media | ClaudePluginHub

Skill

Community

budget-optimization

From paid-media

31

Description

Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install paid-media@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Budget Optimization & Pacing Skill

When to Use

Weekly/monthly budget reviews.
Mid-flight adjustments after performance shifts.
Preparing reforecast scenarios for finance.

Framework

Reference Plan – planned vs actual spend, CPA/CPL, pipeline, ROAS.
Efficiency Bands – thresholds for pulling back or scaling (e.g., ±20% vs target CPA).
Scenario Modeling – reallocate budget to best-performing ad sets while respecting learning phase minimums.
Guardrails – set daily caps, alerts, and auto rules for overspend or underdelivery.

Checklist

Align reporting windows with attribution (24h, 7d click, 28d view if available).
Confirm finance approvals before large shifts.
Document rationale for every reallocation.
Update forecast + capacity plans (e.g., SDR follow-up) when pipeline mix changes.

Templates

Budget tracker spreadsheet (plan vs actual vs forecast).
Scenario calculator (impact of shifting X% spend).
Alert configuration guide (platform and BI tools).

Tips

Reserve 5–10% of spend for rapid experiments.
Keep retargeting budgets proportional to audience size to avoid fatigue.
Sync with lifecycle team so automation throughput can handle new volume.

Links

GitHub Stats

7 forks

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