paid-media

Consolidates paid channel metrics, diagnoses issues, and recommends optimizations.

Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.

Produces platform-specific build instructions, QA steps, and tracking requirements for new paid campaigns.

Builds and launches campaigns inside ad platforms (Google, Meta, LinkedIn, programmatic) with rigorous QA.

Designs paid media strategies across search, social, display, and partner channels aligned to GTM goals.

Analyzes cross-channel paid media performance, diagnosing shifts and recommending optimizations.

Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

Use when developing hooks, visuals, and copy variations for paid campaigns across channels.