Content Strategy

Content Strategy

Purpose

Transform content chaos into strategic clarity. This skill guides the complete content strategy process from audience research through pillar development to distribution planning - ensuring every piece of content serves your larger business objectives.

When to Use This Skill

• Planning content for a new quarter or year
• Launching a new brand or product line
• Rebuilding content strategy from scratch
• Auditing existing content performance
• Defining content pillars and themes
• Creating editorial calendars
• Mapping content to customer journey

The FrankX Content Strategy Framework

╔═══════════════════════════════════════════════════════════════════╗
║                 CONTENT STRATEGY PYRAMID                           ║
╠═══════════════════════════════════════════════════════════════════╣
║                                                                    ║
║                         ┌───────────┐                              ║
║                         │  VISION   │  ← Why do we create?         ║
║                         └─────┬─────┘                              ║
║                               │                                    ║
║                    ┌──────────┴──────────┐                         ║
║                    │   CONTENT PILLARS   │  ← What themes?         ║
║                    └──────────┬──────────┘                         ║
║                               │                                    ║
║              ┌────────────────┼────────────────┐                   ║
║              │           AUDIENCES            │  ← Who for?        ║
║              └────────────────┼────────────────┘                   ║
║                               │                                    ║
║    ┌──────────────────────────┼──────────────────────────┐        ║
║    │              CONTENT TYPES & FORMATS              │  ← How? ║
║    └──────────────────────────┼──────────────────────────┘        ║
║                               │                                    ║
║    ┌──────────────────────────┼──────────────────────────┐        ║
║    │          DISTRIBUTION & MEASUREMENT               │  ← Where?║
║    └──────────────────────────────────────────────────────┘        ║
║                                                                    ║
╚═══════════════════════════════════════════════════════════════════╝

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Phase 1: Vision & Objectives

Define Your Content Mission

Answer these questions:

1. Why does your content exist? (Beyond "marketing")
2. What transformation do you offer? (Before → After)
3. What makes your perspective unique? (Unfair advantage)

FrankX Example

**Mission**: Transform creators from tech-overwhelmed to AI-empowered
**Transformation**: Confused by AI → Confident AI collaborator
**Unique Angle**: Musician-technologist bridging Oracle expertise with creative soul

SMART Content Goals

| Goal | Specific | Measurable | Achievable | Relevant | Time-bound |
|------|----------|------------|------------|----------|------------|
| Email List | Grow to 10K | Track signups | 500/month | Lead gen | Q2 2026 |
| Blog Traffic | 50K monthly | Analytics | 25% growth | Authority | Q2 2026 |
| Product Sales | $50K revenue | Sales data | Launch 3 products | Revenue | Q2 2026 |

---

Phase 2: Audience Research

Ideal Customer Profile (ICP)

## Primary Audience: The Aspiring AI Creator

**Demographics**:
- Age: 28-45
- Role: Creator, entrepreneur, knowledge worker
- Income: $50K-150K
- Location: Global (English-speaking)

**Psychographics**:
- Values: Authenticity, creativity, personal growth
- Fears: Being left behind, losing human touch to AI
- Desires: Creative fulfillment, financial freedom, meaningful work
- Frustrations: Information overload, tech complexity, impostor syndrome

**Behaviors**:
- Platforms: LinkedIn (primary), Twitter, YouTube
- Content preferences: Actionable tutorials, transformation stories
- Purchase triggers: Clear ROI, social proof, money-back guarantee
- Objections: "Is this just another AI grift?"

Audience Segmentation Matrix

Segment	Awareness	Pain Point	Content Need
Curious	Unaware	Don't know AI can help	Educational, inspirational
Exploring	Problem-aware	Overwhelmed by options	Comparisons, guides
Ready	Solution-aware	Need specific implementation	Tutorials, templates
Active	Product-aware	Optimizing their setup	Advanced techniques

---

Phase 3: Content Pillars

The 4-Pillar Framework

┌─────────────────────────────────────────────────────────────────┐
│                     CONTENT PILLAR MAP                           │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│  PILLAR 1: EDUCATION (40%)                                       │
│  ─────────────────────────                                       │
│  "How to use AI tools effectively"                               │
│  → Tutorials, guides, comparisons                                │
│  → SEO: High search volume keywords                              │
│  → Goal: Attract & build trust                                   │
│                                                                  │
│  PILLAR 2: TRANSFORMATION (25%)                                  │
│  ───────────────────────────────                                 │
│  "Stories of AI-powered creative breakthroughs"                  │
│  → Case studies, interviews, behind-scenes                       │
│  → SEO: Long-tail emotional keywords                             │
│  → Goal: Inspire & connect emotionally                           │
│                                                                  │
│  PILLAR 3: THOUGHT LEADERSHIP (20%)                              │
│  ──────────────────────────────────                              │
│  "The future of AI-human creative partnership"                   │
│  → Opinion pieces, predictions, frameworks                       │
│  → SEO: Brand-building keywords                                  │
│  → Goal: Position as authority                                   │
│                                                                  │
│  PILLAR 4: PRODUCT/OFFER (15%)                                   │
│  ─────────────────────────────                                   │
│  "Solutions for AI-powered creation"                             │
│  → Product announcements, testimonials, demos                    │
│  → SEO: Bottom-funnel keywords                                   │
│  → Goal: Convert to customers                                    │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Pillar-Topic Mapping

## Pillar 1: Education
├── Topic Cluster: AI Music Production
│   ├── Suno AI complete guide (pillar page)
│   ├── Best Suno prompts for [genre]
│   ├── Suno vs Udio comparison
│   └── How to monetize AI music
├── Topic Cluster: AI Writing
│   ├── Claude Code for creators (pillar page)
│   ├── Best writing prompts
│   └── AI editing workflow
└── Topic Cluster: AI Productivity
    ├── AI tools for creators (pillar page)
    ├── Automation workflows
    └── MCP servers guide

---

Phase 4: Content Calendar

Monthly Content Mix

## Monthly Output (FrankX Example)

| Week | Blog | Social | Email | Video |
|------|------|--------|-------|-------|
| 1 | Pillar article (2000w) | 5 LinkedIn + 10 Twitter | Newsletter | - |
| 2 | Tutorial (1500w) | 5 LinkedIn + 10 Twitter | Promo email | YouTube |
| 3 | Case study (1200w) | 5 LinkedIn + 10 Twitter | Newsletter | - |
| 4 | Thought piece (1000w) | 5 LinkedIn + 10 Twitter | Launch email | YouTube |

**Monthly Totals**:
- 4 blog posts (6000+ words)
- 20 LinkedIn posts
- 40 Twitter posts
- 4 emails
- 2 YouTube videos

Content Batching Workflow

Monday: Research & Outline Day
├── Research trending topics
├── Create weekly outlines
└── Queue research tasks for agents

Tuesday-Wednesday: Creation Days
├── Draft blog posts
├── Write social media batches
└── Create email sequences

Thursday: Optimization Day
├── SEO optimization
├── Edit and polish
└── Create visuals

Friday: Publishing & Analysis
├── Schedule content
├── Publish prioritized pieces
└── Review previous week metrics

---

Phase 5: Distribution Strategy

Platform-Content Matrix

Platform	Best Content	Frequency	Goal
Blog	Long-form tutorials, guides	1-2x/week	SEO, authority
LinkedIn	Thought leadership, stories	Daily	B2B reach
Twitter/X	Quick tips, threads	2-3x/day	Engagement
YouTube	Tutorials, vlogs	Weekly	Discovery
Email	Curated value, offers	Weekly	Conversion

Content Repurposing Flow

                    ┌─────────────────┐
                    │  PILLAR BLOG    │
                    │  (2000 words)   │
                    └────────┬────────┘
                             │
        ┌────────────────────┼────────────────────┐
        ▼                    ▼                    ▼
┌──────────────┐    ┌──────────────┐    ┌──────────────┐
│ LinkedIn     │    │ Twitter      │    │ Email        │
│ Article      │    │ Thread       │    │ Newsletter   │
│ (800 words)  │    │ (10 tweets)  │    │ (500 words)  │
└──────────────┘    └──────────────┘    └──────────────┘
        │                    │                    │
        ▼                    ▼                    ▼
┌──────────────┐    ┌──────────────┐    ┌──────────────┐
│ LinkedIn     │    │ Quote        │    │ Welcome      │
│ Carousel     │    │ Graphics     │    │ Sequence     │
└──────────────┘    └──────────────┘    └──────────────┘

---

Phase 6: Measurement & Iteration

KPI Dashboard

## Monthly Metrics

### Traffic & Reach
- [ ] Blog sessions: _____ (target: 10K)
- [ ] Social impressions: _____ (target: 100K)
- [ ] Email open rate: _____% (target: 40%)

### Engagement
- [ ] Average time on page: _____ (target: 3min)
- [ ] Social engagement rate: _____% (target: 3%)
- [ ] Email click rate: _____% (target: 5%)

### Conversion
- [ ] Email signups: _____ (target: 500)
- [ ] Product sales: _____ (target: $5K)
- [ ] Lead magnet downloads: _____ (target: 200)

### SEO
- [ ] Ranking keywords: _____ (target: 50)
- [ ] Organic traffic: _____ (target: 5K)
- [ ] Backlinks earned: _____ (target: 10)

Content Audit Framework

Content	Views	Time	Converts	Action
High views, high time, converts	✓	✓	✓	Amplify
High views, low time	✓	✗	?	Improve
Low views, high time	✗	✓	?	Promote
Low everything	✗	✗	✗	Update or remove

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Quick Commands

# Start content strategy session
/skill content-strategy

# Create content calendar
/skill content-strategy → calendar

# Audit existing content
/skill content-strategy → audit

# Define content pillars
/skill content-strategy → pillars

# Research audience
/skill content-strategy → audience

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Related Skills

• frankx-brand - Voice and tone guidelines
• seo-intelligence - Keyword research and optimization
• social-media-strategy - Platform-specific tactics
• daily-content-ops - Daily execution workflow

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Resources

• resources/templates.md - Content templates
• resources/calendar-template.md - Calendar templates
• resources/audit-framework.md - Audit checklists

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Part of Agentic Creator OS - Strategic content that builds empires.