From faos-analyst
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npx claudepluginhub frank-luongt/faos-skills-marketplace --plugin faos-analystThis skill uses the workspace's default tool permissions.
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Analyzes BMad project state from catalog CSV, configs, artifacts, and query to recommend next skills or answer questions. Useful for help requests, 'what next', or starting BMad.
Comprehensive ASO framework for iOS App Store and Google Play — keyword research, listing optimization, visual asset strategy, rating management, and A/B testing store pages. The mobile equivalent of SEO.
seo-audit)campaign-analytics)Understanding these differences is critical — ASO strategy must be platform-specific:
| Factor | Apple App Store | Google Play |
|---|---|---|
| Title | 30 characters | 30 characters |
| Subtitle | 30 characters | N/A (use short description) |
| Short Description | N/A | 80 characters |
| Long Description | Not indexed for search | Indexed for search — keywords matter here |
| Keyword Field | 100 characters (hidden, comma-separated) | N/A — keywords from title + description |
| Category | Primary + secondary | Primary + secondary + tags |
| Screenshots | Up to 10 per device | Up to 8 per device |
| Preview Video | Up to 3 (30 sec, auto-play muted) | 1 (auto-play on listing) |
| A/B Testing | Product Page Optimization (3 treatments) | Store Listing Experiments (5 variants) |
| Rating Reset | Can reset on major version | Cannot reset — cumulative |
| Review Response | Developer can respond | Developer can respond |
| Source | Method | What You Get |
|---|---|---|
| Competitor analysis | Analyze top 10 competitors' titles, subtitles, descriptions | High-value keywords proven in your category |
| Auto-suggest mining | Type partial keywords in store search | Real user search patterns |
| Related searches | Check "You might also like" and related apps | Adjacent keyword opportunities |
| Review mining | Analyze your and competitors' reviews for language | Words real users use (not marketing speak) |
| Web keyword tools | Google Keyword Planner, Sensor Tower, App Annie | Volume estimates (directional, not exact) |
| Keyword | Search Volume (1-10) | Relevance (1-10) | Difficulty (1-10) | Score | Priority |
|---|---|---|---|---|---|
| Vol x Rel / Diff |
Priority Rules:
| Placement | Impact on Ranking | Character Limit | Strategy |
|---|---|---|---|
| App Title | Highest | 30 chars | Brand name + #1 primary keyword |
| Subtitle (iOS) | High | 30 chars | 2-3 secondary keywords, natural phrasing |
| Keyword Field (iOS) | High | 100 chars | Comma-separated, no spaces after commas, no duplicates from title/subtitle |
| Short Description (Android) | Medium | 80 chars | Primary CTA + 1-2 keywords |
| Long Description (Android) | Medium | 4000 chars | Natural keyword density, mention keywords 3-5 times |
| In-App Purchase Names | Low | — | Additional keyword surface area |
Rules for 100-character keyword field:
- No spaces after commas (saves characters)
- No duplicates of words already in title or subtitle
- Use singular form only (Apple handles plurals)
- No prepositions (the, a, an, of) — Apple ignores them
- Include common misspellings if characters allow
- Test with Sensor Tower or AppTweak for indexing confirmation
[Brand Name] — [Primary Keyword/Value Prop]
Examples:
✅ "Notion — Notes, Docs, Tasks"
✅ "Calm — Sleep & Meditation"
✅ "Duolingo — Language Lessons"
❌ "MyApp: The Best App For Everything You Need" (too generic)
❌ "MA" (too short, no keywords)
Paragraph 1: Hook + primary value proposition (include primary keywords)
Paragraph 2: Key features with benefits (include secondary keywords)
Paragraph 3: Social proof (awards, press, user count)
Paragraph 4: Call to action + differentiator
| Decision Factor | Guidance |
|---|---|
| Primary category | Choose the most specific category that fits |
| Secondary category | Choose for additional visibility (cross-category browsing) |
| Competitive density | If your primary category is overcrowded, secondary can help rank higher in a less competitive space |
| User expectation | Category affects which users find you — align with user intent |
| Position | Purpose | Content Strategy |
|---|---|---|
| Screenshot 1-2 | First impression (shown in search results) | Hero benefit — the #1 reason to download |
| Screenshot 3-4 | Feature showcase | Key features with clear benefit text |
| Screenshot 5-6 | Social proof / differentiation | Awards, ratings, press quotes, unique features |
| Screenshot 7-10 | Deep features | Advanced functionality for engaged browsers |
| Principle | Details |
|---|---|
| Text overlay | Large, readable text (min 60pt equivalent) — users scan, not read |
| Benefit-first | Lead with outcome ("Save 2 hours daily") not feature ("Task management") |
| Sequential story | Screenshots should tell a story left-to-right |
| Device frame | Optional — some categories perform better without frames |
| Localization | Translate text overlays for each market (not just the app itself) |
| Dark backgrounds | Often outperform light in A/B tests (higher contrast on store pages) |
| Platform | Duration | Auto-Play | Best Practice |
|---|---|---|---|
| iOS | 15-30 seconds | Yes (muted) | First 3 seconds = hook; show core workflow; add text overlays for muted viewing |
| Android | 30 seconds - 2 minutes | Yes (with sound) | Start with benefit, demonstrate 3 key features, end with CTA |
| Principle | Rationale |
|---|---|
| Simple, recognizable at 29x29px | Icon appears at many sizes — must be legible small |
| Limited color palette (2-3 colors) | Visual clarity in store browse |
| No text in icon | Unreadable at small sizes; redundant with app name |
| Test against competitors | Your icon appears alongside competitors in search results |
Positive Review (4-5 stars):
Thank you for the kind words, [Name]! We're glad [specific feature/benefit]
is working well for you. If you have any ideas for improvement, we'd love
to hear them at [feedback channel].
Negative Review — Bug Report (1-3 stars):
We're sorry about this issue, [Name]. Our team is looking into [specific
problem]. Could you reach out to [support email] with your device details
so we can resolve this quickly? We want to make this right.
Negative Review — Feature Request (1-3 stars):
Thanks for the feedback, [Name]. We hear you on [feature request] — it's
on our radar. In the meantime, you might find [workaround] helpful.
We'll update you when this ships!
| Factor | Best Practice |
|---|---|
| Timing | Prompt after a success moment (completed task, achieved goal, used for N days) |
| Frequency | iOS: SKStoreReviewController (3 prompts per year max, Apple enforced) |
| Pre-screen | Show in-app satisfaction question first; only route happy users to store rating |
| Never | Prompt on first launch, after an error, during onboarding, or mid-workflow |
| Element | Max Variants | Duration | Min Traffic |
|---|---|---|---|
| Icon | 3 | 7+ days | 1000+ visitors per variant |
| Screenshots | 3 | 7+ days | 1000+ visitors per variant |
| Short description | 3 | 7+ days | 1000+ visitors per variant |
| Long description | 3 | 7+ days | 1000+ visitors per variant |
| Element | Max Treatments | Duration | Notes |
|---|---|---|---|
| Icon | 3 treatments | 90-day max | Cannot test app name or subtitle |
| Screenshots | 3 treatments | 90-day max | Can test order and content |
| App preview | 3 treatments | 90-day max | Video thumbnail and content |
# ASO Audit Report — [App Name]
**Date:** [YYYY-MM-DD]
**Platforms:** [iOS / Android / Both]
**Current Rating:** [X.X] (iOS) / [X.X] (Android)
**Current Ranking:** #[X] in [Category]
## Keyword Analysis
| Keyword | Current Rank | Volume | Difficulty | Opportunity |
|---------|-------------|--------|------------|-------------|
| | | | | High/Med/Low |
## Listing Audit
| Element | Current | Score (1-5) | Recommendation |
|---------|---------|-------------|----------------|
| Title | | | |
| Subtitle / Short Desc | | | |
| Keywords (iOS) | | | |
| Description | | | |
| Screenshots | | | |
| Video | | | |
| Icon | | | |
## Rating Health
- **Current rating:** [X.X] ([N] reviews)
- **Recent trend:** [improving/declining/stable]
- **Top complaint themes:** [list]
- **Response rate:** [X]% of negative reviews responded
## Competitive Comparison
| Metric | Our App | Competitor A | Competitor B |
|--------|---------|-------------|-------------|
| Rating | | | |
| Reviews | | | |
| Category Rank | | | |
| Keywords Overlap | | | |
## Priority Actions
1. [Action] — Expected impact — Effort
2. [Action] — Expected impact — Effort
3. [Action] — Expected impact — Effort
seo-audit (web SEO counterpart), campaign-analytics (acquisition channel analysis)