salesloft-cost-tuning

SalesLoft Cost Tuning

Overview

SalesLoft API cost is rate-limit-based (600 cost points/minute), not dollar-based. The primary cost driver is deep pagination -- pages beyond 100 cost 3-30x more. Optimize by using incremental sync, caching, and avoiding full table scans.

Cost Model

Rate Limit Cost Structure

Page Range	Cost per Request	Notes
1-100	1 point	Standard
101-150	3 points	3x multiplier
151-250	8 points	8x multiplier
251-500	10 points	10x multiplier
501+	30 points	30x multiplier

Budget: 600 points/minute. This is the ceiling regardless of SalesLoft plan tier.

Cost Calculator

function calculateSyncCost(totalRecords: number, perPage = 100) {
  const pages = Math.ceil(totalRecords / perPage);
  let cost = 0;
  for (let p = 1; p <= pages; p++) {
    if (p <= 100) cost += 1;
    else if (p <= 150) cost += 3;
    else if (p <= 250) cost += 8;
    else if (p <= 500) cost += 10;
    else cost += 30;
  }
  const minutes = Math.ceil(cost / 600);
  return { pages, cost, minutes, pointsPerMinute: 600 };
}

// Examples:
// 1,000 records = 10 pages = 10 points = instant
// 10,000 records = 100 pages = 100 points = instant
// 25,000 records = 250 pages = 100 + 150 + 800 = 1050 points = ~2 min
// 50,000 records = 500 pages = 100 + 150 + 800 + 2500 = 3550 points = ~6 min

Cost Reduction Strategies

Strategy 1: Incremental Sync (Biggest Win)

// Full sync of 25k people: 1050 points
// Incremental sync of last hour's changes: ~1-5 points
const { data } = await api.get('/people.json', {
  params: {
    updated_at: { gt: lastSyncTime }, // Only changed records
    per_page: 100,
    page: 1,
  },
});

Strategy 2: Cache Frequently Accessed Data

// Cadence list rarely changes -- cache for 5 minutes
const cadences = await cachedGet('/cadences.json', { per_page: 100 }, 300_000);

// Person lookup by email -- cache for 1 minute
const person = await cachedGet('/people.json', { email_addresses: [email] }, 60_000);

Strategy 3: Webhook-Driven Instead of Polling

// EXPENSIVE: Poll every minute for changes
setInterval(() => api.get('/people.json', { params: { updated_at: { gt: lastCheck } }}), 60_000);

// FREE: Receive webhooks for changes (0 API cost)
app.post('/webhooks/salesloft', (req, res) => {
  handlePersonUpdate(req.body.data);
  res.status(200).send();
});

Strategy 4: Request Consolidation

// EXPENSIVE: 3 separate requests = 3 points
const person = await api.get(`/people/${id}.json`);
const cadences = await api.get('/cadences.json');
const activities = await api.get('/activities/emails.json');

// CHEAPER: Parallel but still 3 points -- at least saves wall-clock time
const [person, cadences, activities] = await Promise.all([...]);

Usage Monitoring

class ApiCostTracker {
  private costs: { timestamp: number; endpoint: string; cost: number }[] = [];

  track(endpoint: string, page: number) {
    let cost = 1;
    if (page > 500) cost = 30;
    else if (page > 250) cost = 10;
    else if (page > 150) cost = 8;
    else if (page > 100) cost = 3;

    this.costs.push({ timestamp: Date.now(), endpoint, cost });
  }

  lastMinuteCost(): number {
    const cutoff = Date.now() - 60_000;
    return this.costs.filter(c => c.timestamp > cutoff).reduce((sum, c) => sum + c.cost, 0);
  }
}

Error Handling

Issue	Cause	Solution
Frequent 429s	Deep pagination or polling	Switch to incremental sync + webhooks
Sync takes hours	Full table scan nightly	Switch to incremental with 5-min intervals
Rate limit exhausted	Multiple integrations sharing key	Use separate OAuth apps

Resources

• SalesLoft Rate Limits
• SalesLoft Pricing

Next Steps

For architecture patterns, see salesloft-reference-architecture.