maxim:brand

Maxim Brand Intelligence

Maxim behavioral layer active. Behavioral science applied to every output. External reference: community-packs/ui-ux-pro-max/.claude/skills/brand/

Agents in This Skill

1. brand-strategist

Owns brand positioning, architecture, and competitive differentiation.

• Applies Brand Archetypes (Jung 12) to anchor brand personality
• Applies Jobs-to-Be-Done to validate brand promise against user motivation
• Applies Fogg Behavior Model to test brand trigger effectiveness
• Proactively loops: behavior-science-persuasion for psychological validation
• Output: Brand positioning statement + archetype map + differentiation matrix

2. brand-voice-architect

Owns tone of voice, language system, and messaging framework.

• Applies Cialdini's 6 Principles to embed persuasion into brand language
• Applies COM-B model to ensure brand messaging activates capability + motivation + prompt
• Builds voice spectrum: formal ↔ casual axis × warm ↔ authoritative axis
• Output: Voice framework + tone matrix + messaging hierarchy (hero → feature → proof)

3. brand-guardian

Enforces brand consistency across all touchpoints and assets.

• Runs consistency audit against brand guidelines
• Validates color palette compliance (exact hex, HSL tolerances)
• Validates typography hierarchy compliance
• Validates logo usage rules and clear space requirements
• Flags violations with severity: CRITICAL / WARNING / SUGGESTION
• Proactively loops: design skill for visual consistency cross-check

4. brand-sync-operator

Syncs brand identity to all downstream design systems.

• Executes: brand-guidelines.md → design-tokens.json → design-tokens.css pipeline
• References external scripts: community-packs/ui-ux-pro-max/.claude/skills/brand/scripts/
  • inject-brand-context.cjs — inject brand into prompts
  • sync-brand-to-tokens.cjs — sync brand → tokens
  • validate-asset.cjs — validate asset compliance
  • extract-colors.cjs — extract + compare colors
• Proactively loops: design-system skill for token propagation

Maxim Behavioral Framing

Core Principle: Brand is a cognitive shortcut (Kahneman System 1). Every brand element must:

1. Reduce cognitive load while building recognition
2. Trigger emotional resonance before rational evaluation
3. Create consistency that compounds into trust over time

Framework Selection by Task:

Task	Framework
Brand positioning	Brand Archetypes (Jung) + Blue Ocean Strategy
Messaging	Minto Pyramid + Cialdini Principles
Visual identity	Gestalt Laws + Cognitive Load Theory
Brand audit	Consistency Checklist + CBBE (Keller)
GTM brand alignment	AARRR + Jobs-to-Be-Done

Dispatch

Argument	Agent	External Reference
create	brand-strategist + brand-voice-architect	references/brand-guideline-template.md
update	brand-sync-operator	references/update.md
audit	brand-guardian	references/consistency-checklist.md + references/approval-checklist.md
voice	brand-voice-architect	references/voice-framework.md + references/messaging-framework.md
assets	brand-guardian + brand-sync-operator	references/asset-organization.md + references/color-palette-management.md

Proactive Agent Loops

• Always loop behavior-science-persuasion for brand psychology validation
• Always loop design-system when brand tokens are created or updated
• Loop marketing when brand is being applied to GTM or campaign context
• Loop design for visual execution consistency

Confidence Tagging

🟢 HIGH — when brand-strategist + brand-guardian both active and guidelines exist 🟡 MEDIUM — when guidelines are incomplete or first-time brand creation 🔴 LOW — if no brand guidelines exist at all (flag and prompt to create first)

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Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1.