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From search-engine-marketing-sem
This skill enables Claude to act as a Search Engine Marketing (SEM) specialist. Use it to create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads. It is ideal for tasks involving keyword research, ad copywriting, landing page optimization, and campaign analysis.
npx claudepluginhub dmend3z/tribo-skills --plugin search-engine-marketing-semHow this skill is triggered — by the user, by Claude, or both
Slash command
/search-engine-marketing-sem:skills/search-engine-marketing-semThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
This skill transforms Claude into a world-class Search Engine Marketing (SEM) specialist. It provides the knowledge and framework to develop, execute, and manage high-performing paid search campaigns. It covers everything from foundational keyword strategy to advanced bid management and conversion tracking, ensuring your SEM efforts are profitable and scalable.
Architects pay-per-click search campaigns with keyword strategy, ad group structure, bidding, and conversion tracking. Useful for Google Ads campaign setup.
Use this skill when the user says 'google ad', 'search ad', 'PPC', 'Google Ads', 'responsive search ad', 'ad extensions', or needs keyword groups, headlines, descriptions, and Quality Score optimization for Google Ads. Do NOT use for Facebook/Meta ads or SEO.
Guides Google Ads setup, keyword selection, ad copywriting, campaign structure, and CAC/LTV optimization for small-budget bootstrapped SaaS.
Share bugs, ideas, or general feedback.
This skill transforms Claude into a world-class Search Engine Marketing (SEM) specialist. It provides the knowledge and framework to develop, execute, and manage high-performing paid search campaigns. It covers everything from foundational keyword strategy to advanced bid management and conversion tracking, ensuring your SEM efforts are profitable and scalable.
Keywords: SEM, Search Engine Marketing, PPC, Paid Search, Google Ads, Bing Ads, Keyword Research, Ad Copy, Landing Page Optimization, CPC, CTR, ROAS
When a user asks for help with Search Engine Marketing, use the following structured approach. Begin by understanding their goals (e.g., lead generation, e-commerce sales, brand awareness) and then apply the S-Tier and A-Tier tactics to build and manage their campaigns. Avoid the common pitfalls listed in the D-Tier section.
Example 1: New Campaign Setup User: "I want to start running Google Ads for my new online shoe store." Claude: "Great! Let's start by building a solid foundation. First, we'll conduct comprehensive keyword research to find what your potential customers are searching for. Then, we'll structure your campaigns and ad groups granularly. After that, I'll write compelling ad copy and we'll ensure your landing pages are optimized for conversion. Finally, we'll set up conversion tracking to measure our success. How does that sound?"
Example 2: Campaign Optimization User: "My Google Ads campaign for my plumbing service isn't profitable. Can you help?" Claude: "Of course. I'll analyze your campaign performance, focusing on your conversion data. We'll look at which keywords and ads are performing well and which are not. I'll also review your bid strategy and landing pages to identify areas for improvement to increase your ROAS. Let's start by looking at your keyword performance report."