From craft-workspace-webconsulting-skills
Provides marketing skills for AI agents in CRO, copywriting, SEO audits, pricing strategies, psychology models, and growth engineering. Useful for landing page optimization and campaigns.
npx claudepluginhub dirnbauer/webconsulting-skillsThis skill uses the workspace's default tool permissions.
> **Source:** This skill collection is adapted from [Corey Haines' Marketing Skills](https://github.com/coreyhaines31/marketingskills)
Provides 23 marketing skills for strategy, copywriting, SEO, CRO, paid ads, email, social, and growth tactics. Auto-activates for marketing needs in dev projects.
Generates resonating conversion copy for landing pages, emails, social posts using Dual-PCP framework. Builds from ICP inputs, audits existing copy, refines for optimization.
Audits websites and landing pages for conversion issues using CRE methodology, maps funnels, identifies objections, and designs evidence-based A/B tests. Useful for low conversion rates or A/B experimentation.
Share bugs, ideas, or general feedback.
Source: This skill collection is adapted from Corey Haines' Marketing Skills for Claude Code and AI agents. See marketing-skills.com.
A comprehensive collection of marketing skills covering conversion optimization, copywriting, SEO, analytics, pricing strategy, and growth engineering.
| Skill | Description | When to Use |
|---|---|---|
SKILL-CRO.md | Page conversion optimization | "optimize landing page", "improve conversions", "CRO" |
SKILL-COPYWRITING.md | Marketing copy and headlines | "write copy", "headline help", "rewrite this page" |
SKILL-SEO.md | SEO audit and optimization | "SEO audit", "why am I not ranking", "technical SEO" |
SKILL-PSYCHOLOGY.md | 70+ marketing mental models | "psychology", "persuasion", "why people buy" |
SKILL-PRICING.md | Pricing and monetization | "pricing tiers", "freemium vs trial", "price increase" |
Weak: Submit, Sign Up, Learn More, Click Here
Strong: Start Free Trial, Get [Specific Thing], See [Product] in Action
CTA formula: [Action Verb] + [What They Get] + [Qualifier]
{Achieve outcome} without {pain point}The {opposite} way to {outcome}Never {unpleasant event} again{Feature} for {audience} to {use case}You don't have to {skill} to {outcome}{Outcome} by {how product makes it possible}{Question highlighting main pain point}?Turn {input} into {outcome}| Element | Check For |
|---|---|
| Title tags | Unique, 50-60 chars, keyword near start |
| Meta descriptions | Unique, 150-160 chars, value proposition |
| H1 | One per page, contains primary keyword |
| Core Web Vitals | LCP < 2.5s, INP < 200ms, CLS < 0.1 |
| Mobile | Responsive, proper tap targets |
| Indexation | site:domain.com, Search Console coverage |
Price between the next best alternative and perceived value. Cost is a floor, not a basis.
| Tier | Purpose | Target |
|---|---|---|
| Good (Entry) | Remove barriers | Small teams, try before buy |
| Better (Recommended) | Where most land | Growing teams, serious users |
| Best (Premium) | Capture high value | Larger teams, power users |
| Metric | Best For | Examples |
|---|---|---|
| Per user/seat | Collaboration tools | Slack, Notion |
| Per usage | Variable consumption | AWS, Twilio |
| Per feature | Modular products | HubSpot add-ons |
| Per record | CRM, email tools | Mailchimp |
| Flat fee | Simple products | Basecamp |
Freemium when: Viral/network effects, free users provide value, low marginal cost Free trial when: Product needs time to show value, B2B buying committees, higher prices
| Challenge | Models to Apply |
|---|---|
| Low conversions | Hick's Law, Activation Energy, BJ Fogg Model |
| Price objections | Anchoring, Framing, Loss Aversion |
| Building trust | Authority, Social Proof, Reciprocity |
| Increasing urgency | Scarcity, Loss Aversion, Zeigarnik Effect |
| Retention/churn | Endowment Effect, Switching Costs, Status-Quo Bias |
| Decision paralysis | Paradox of Choice, Default Effect, Nudges |
❌ Hero → Feature 1 → Feature 2 → Feature 3 → Feature 4 → CTA
Use variety: stories, social proof, comparisons, use cases, FAQs.
SKILL-CRO.md — Deep page conversion optimization frameworkSKILL-COPYWRITING.md — Complete copywriting guide with formulasSKILL-SEO.md — Full SEO audit checklistSKILL-PSYCHOLOGY.md — 70+ mental models for marketingSKILL-PRICING.md — Pricing research, tiers, and strategyThis skill is based on the excellent work by Corey Haines.
Original repository: https://github.com/coreyhaines31/marketingskills
Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection. Adapted by webconsulting.at for this skill collection