posting-guide

Posting Guide — LinkedIn Content Framework Skill

Purpose

Defines the 3-Type Framework for LinkedIn posts, structure templates for each type, hook formulas, frequency goals, and the 6-point pre-publish checklist. This skill ensures every LinkedIn post is structured for engagement and aligned with the AE's personal brand.

When Referenced

• /draft-post — uses the 3-Type Framework, structure templates, and pre-publish checklist
• /coaching — could reference posting cadence for performance tracking (stretch)

Core Framework

3-Type Framework

Every LinkedIn post falls into one of three types. Vary types throughout the week for maximum engagement.

Type 1: Personal

Story → Lesson → Takeaway

Structure:

1. Hook (2 lines): Open with a personal experience or moment. Create tension or curiosity.
2. Story (3-5 lines): Tell the story briefly. Be specific — names (when appropriate), numbers, emotions.
3. Lesson (2-3 lines): What you learned. Make it universally applicable.
4. Takeaway (1-2 lines): One actionable insight the reader can use today.
5. CTA (1 line): Question that invites engagement.

Example hook formulas:

• "I lost a $[X] deal because I [mistake]. Here's what I learned."
• "3 years ago, I almost quit sales. Then [event] changed everything."
• "The best advice I ever got in sales was wrong. Let me explain."
• "I said the wrong thing to a C-suite exec. What happened next surprised me."

Best for: Building authentic connection. Showing vulnerability. Making the AE relatable.

Type 2: Business

Insight → Proof → Application

Structure:

1. Hook (2 lines): Lead with a contrarian take, surprising stat, or bold claim.
2. Insight (3-5 lines): Explain the insight. Why does conventional wisdom get this wrong?
3. Proof (2-3 lines): Back it up with data, a case study, or a specific example.
4. Application (2-3 lines): How the reader can apply this to their work.
5. CTA (1 line): Ask for agreement, disagreement, or their experience.

Example hook formulas:

• "Stop [common practice]. It's killing your [metric]."
• "[X]% of [professionals] do this wrong. Here's the data."
• "The #1 reason [outcome] fails isn't what you think."
• "I analyzed [X] [things] and found one pattern that predicts [outcome]."

Best for: Establishing authority. Demonstrating expertise. Driving professional discussions.

Type 3: Educational

Framework → Steps → Result

Structure:

1. Hook (2 lines): Promise a specific, useful framework. Use numbers.
2. Framework (1-2 lines): Name the framework and give the overview.
3. Steps (5-8 lines): Numbered or bulleted steps. Each one specific and actionable.
4. Result (2 lines): What happens when you follow these steps.
5. CTA (1 line): Ask readers to save, share, or add their own steps.

Example hook formulas:

• "The [X]-step framework I use to [desirable outcome]:"
• "How to [action] in [timeframe] (save this):"
• "[X] questions that will change how you [activity]:"
• "My [X]-point checklist for [activity]. Took me [Y] years to figure out."

Best for: Providing actionable value. Getting saves and shares. Building a reputation as a teacher.

Weekly Posting Cadence

Target: 4-5 posts per week

Recommended mix:

• 2× Personal (Monday, Thursday)
• 2× Business (Tuesday, Friday)
• 1× Educational (Wednesday)

Timing: Post when {{LINKEDIN_AUDIENCE}} is most active. Default recommendation: 7-9 AM local time, Tuesday-Thursday for maximum visibility.

Hook Formulas (Universal)

Strong hooks share these characteristics:

1. Scroll-stopping first line — creates curiosity, tension, or surprise
2. Specific, not vague — numbers, names, concrete details
3. Promise of value — reader knows what they'll get
4. Pattern interrupt — breaks expectations

Avoid:

• Starting with "I'm excited to announce..."
• Starting with a question (unless it's genuinely provocative)
• Starting with a quote (save quotes for the body)
• Hashtag-first posts

6-Point Pre-Publish Checklist

Every post must pass all 6 checks before publishing:

#	Check	Pass Criteria
1	Hook Test	Would you stop scrolling? First 2 lines create curiosity or tension.
2	Value Test	Does the reader learn something, feel something, or gain a new perspective?
3	Voice Test	Does this sound like {{AE_NAME}}, not generic AI? Would they say this at a dinner party?
4	Length Test	150-300 words for standard posts. Not too short (no substance) or too long (blog post).
5	CTA Test	Clear call-to-engagement: question, invitation, or challenge at the end.
6	Brand Safety	Nothing that could embarrass {{COMPANY}}, damage relationships, or violate confidentiality. No competitor bashing. No client name-dropping without permission.

Content Topics

Focus areas for {{AE_NAME}}'s LinkedIn content (customized during /setup):

Topics: {{LINKEDIN_TOPICS}} Target audience: {{LINKEDIN_AUDIENCE}}

Universal topics that work for any AE:

• Sales methodology insights (discovery, qualification, negotiation)
• Deal stories (anonymized wins and losses)
• Industry observations and trends
• Personal growth and career development
• Team dynamics and leadership lessons
• Technology and tools in sales
• Customer success stories (with permission)

Personalization Notes

• {{LINKEDIN_TOPICS}} and {{LINKEDIN_AUDIENCE}} are Tier 2 variables set during /setup
• The 3-Type Framework structure is universal (Tier 2 template)
• Hook formulas are universal
• Voice check (#3 in pre-publish) references brand-voice skill (Tier 3)
• Brand safety check (#6) uses {{COMPANY}} context
• Posting cadence timing may be adjusted based on {{LINKEDIN_AUDIENCE}} geography