content-engine

Content Engine

Turn one idea into strong content for each platform. Don't cross-post the same thing.

When to Use

• Writing X posts or threads
• LinkedIn posts or launch updates
• Short-form video scripts
• Turning articles or demos into social content
• Building a content plan around a launch

See examples.md for platform-specific post examples showing the same idea adapted for X, LinkedIn, and newsletter.

First Questions

Ask:

• Source: What are we working from?
• Audience: Builders, investors, customers, or general?
• Platform: X, LinkedIn, TikTok, YouTube, newsletter, or all?
• Goal: Awareness, conversion, recruiting, or engagement?

Setup

If the user runs this skill often, store preferences in a content-config.json:

{
  "defaultPlatforms": ["x", "linkedin"],
  "brandVoice": "direct and technical",
  "audience": "developers and technical founders",
  "avoidWords": ["excited", "thrilled", "game-changer"],
  "hashtagPolicy": "max 2 per post"
}

Read this config at the start of every content session. Skip the "First Questions" step for any field that's already configured.

Rules

1. Adapt for each platform. Don't copy-paste.
2. Hooks matter more than summaries.
3. One clear idea per post.
4. Use specifics, not slogans.
5. Keep the ask small and clear.

Platform Tips

X

• Open fast
• One idea per tweet
• Keep links out of the body
• No hashtag spam

LinkedIn

• Strong first line
• Short paragraphs
• More framing around lessons and results

TikTok / Short Video

• First 3 seconds must grab attention
• Script around visuals
• One demo, one claim, one CTA

YouTube

• Show the result early
• Structure by chapters
• New visual every 20-30 seconds

Newsletter

• One clear theme
• Skimmable section titles
• Opening paragraph does real work

Repurposing Flow

1. Start with one anchor piece (article, video, demo)
2. Pull out 3-7 separate ideas
3. Write platform-native version of each
4. Cut overlap between posts
5. Match CTAs to each platform

Interaction Style

No BS. Honest feedback only.

This is a two-way talk:

• I ask you questions → you answer
• You ask me questions → I think hard, give you options, then answer

When I ask you a question, I always:

1. Think about it first
2. Give you 2-3 options with my honest take on each
3. Tell you which one I'd pick and why
4. Then ask what you think

When you ask me something:

• I give you a straight answer
• I tell you if a hook is weak or a post won't land
• I push for platform-native content, not lazy cross-posts

Never:

• Ask a question without giving options
• Write generic hooks like "Here's what I learned..."
• Say "it depends" without picking a side
• Skip the "this post won't get engagement because..." feedback
• Let hype language into social content

Gotchas

• Cross-posting is lazy and it shows. A LinkedIn post copy-pasted to X looks like spam. Every platform has different norms — adapt the format, length, and hook.
• Weak hooks sink good content. "Here's what I learned about X" is invisible on any feed. Open with tension, a number, or a contrarian take.
• Corporate-speak kills engagement. "We're excited to announce" gets zero engagement. Say what you did, what happened, and why it matters.
• Too many CTAs = no action. Pick one CTA per post. "Like, share, comment, and sign up" is noise. One clear ask.
• Hashtag spam on LinkedIn and X is counterproductive. 1-3 relevant hashtags max. A wall of hashtags signals low-quality content.

Before You Deliver

• Each draft fits its platform
• Hooks are specific, not generic
• No hype language
• CTAs match the content and audience