From jcr-skills
Shapes and stress-tests research questions for the Journal of Consumer Research (JCR), confirming genuine consumer-behavior questions with conceptual contributions and the right venue fit.
How this skill is triggered — by the user, by Claude, or both
Slash command
/jcr-skills:jcr-topic-selectionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- You have an interesting consumer effect but are unsure it rises to a JCR question
JCR's overriding publication criterion is advancing understanding of consumer behavior or the conduct of consumer research. A finding alone — even a robust, surprising one — is not enough. The question must promise to advance, deepen, or repudiate existing theory about how people acquire, use, dispose of, and derive meaning from products, services, and experiences. Ask early: what do we understand about consumers after this paper that we did not before, and which theoretical conversation does it change?
JCR is explicitly multi-disciplinary. A fit-worthy question draws substantively on at least one base discipline — psychology (judgment, motivation, emotion, identity), anthropology/sociology (culture, ritual, meaning, social structure), or economics (preferences, choice, welfare) — and is not merely an applied marketing tactic. The journal's identity is institutionalized by a Policy Board of ~11 sponsoring professional societies, so genuinely interdisciplinary framing is expected, not decorative.
JCR is one of the few elite journals where two traditions compete on equal footing:
A strong topic commits to one genre's logic (or a principled mix) rather than straddling weakly. Decide early — it drives jcr-methods and jcr-theory-development.
【Question】one-sentence consumer-behavior question
【Conceptual move】advances / deepens / repudiates which theory?
【Base discipline】psychology / anthropology-sociology / economics (+ how it works)
【Genre】experiments / CCT / mixed
【Consumer relevance】one-sentence preview of the 300-word statement
【JCR fit】fit / borderline / wrong venue → [route]
【Next step】jcr-theory-development
npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin jcr-skillsGuides authors on fit, framing, method bar, and desk-reject risks for Journal of Consumer Research submissions. Useful when targeting JCR or positioning a consumer-behavior manuscript.
Positions a JCR manuscript by joining a live consumer-research conversation, problematizing assumptions rather than gap-spotting, and distinguishing the paper from JCP, JMR, JM, and disciplinary psychology/sociology outlets.
Guides selection of Journal of Consumer Psychology (JCP) versus sibling outlets and assignment of manuscript type for consumer-behavior phenomena before theory and studies are locked.