From jams-skills
Frames the theoretical and managerial contribution of a JAMS manuscript and defends against 'incremental' critique. Use when the 'so what' is thin or a reviewer challenges contribution.
How this skill is triggered — by the user, by Claude, or both
Slash command
/jams-skills:jams-contribution-framingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
- Results exist but the "so what" — especially the managerial one — is thin
JAMS exists to advance the science and practice of marketing. That dual purpose is structural, not rhetorical: a JAMS contribution statement must do two things at once, and the paper is incomplete if either is missing.
Write both explicitly in the introduction and revisit both in the discussion. If you can only write one, the paper is not yet a JAMS paper. A theory-only paper drifts toward the modeling/consumer siblings; a managerial-only paper reads as a trade article.
Theoretical:
Managerial:
Prepare a one-sentence answer to each predictable challenge:
Naming the type of advance sharpens the claim and tells the reviewer how to judge it:
A JAMS paper usually rests on one of these as its primary claim; trying to claim all five at once dilutes the contribution and invites the "overclaiming" critique.
Draft these explicitly and reuse them verbatim in the intro and discussion:
If sentence 1 or 2 will not write, the paper is not yet a JAMS paper; if sentence 4 is hard, the claim is probably overreaching.
【Theoretical contribution】[one sentence: new, consequential understanding]
【Managerial contribution】[one sentence: decision changed + magnitude in managerial units]
【Both in intro + discussion】yes/no
【Quantified stake】lift / share / CLV / WTP / firm value = [...]; conditions: [...]
【Incremental/new-context defense】[...]
【Policy/societal angle】[...] / NA
【Next skill】jams-tables-figures
npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin jams-skillsFrames the substantive contribution of a Journal of Marketing manuscript, making managerial/policy/societal relevance explicit. Use when results exist but the "so what" is thin or a reviewer calls the contribution incremental.
Frames results into a JMR contribution statement by addressing both substantive insight and methodological credibility. Use when discussion lacks clear contribution.
Sharpens the one-sentence theoretical contribution and practical implications for JMS manuscripts when the 'so what' is the bottleneck.