jais-contribution-framing

Contribution Framing (jais-contribution-framing)

When to trigger

• Results exist but the "so what for IS theory" is thin, implicit, or generic
• A Senior Editor or reviewer says "the contribution is unclear" or "this is incremental"
• The contribution you claim does not match the category you submitted to
• You can describe what you did but not what the field now knows that it did not
• You are unsure whether the contribution is theoretical, methodological, or empirical — and JAIS prizes the first two explicitly

What "contribution" means at JAIS

JAIS exists to publish "innovative, interesting and rigorously developed conceptual and empirical contributions" and to "encourage theory based multi- or inter-disciplinary research." Two things follow. First, theory and method are contributions in their own right here — more than at most siblings, a paper whose payoff is a new theory, framework, or methodological advance is welcome on its own terms. Second, "interesting" is doing real work in that sentence: JAIS rewards a contribution that is generative and a little surprising, not a confirmatory increment to a settled question. State the contribution as what the field now knows or can do that it could not before.

Match the contribution claim to the category

The category you chose sets the kind of contribution reviewers expect. A mismatch reads as confused framing.

Category	The contribution claim should be…
Theory	a new construct, a novel framework, or a generative integration — the theory is the payoff
Research Article	a theory-grounded empirical/design result; not primarily "we built a new construct" (that belongs in Theory)
Literature Review	new research directions, or theory developed/elaborated through synthesis
Research Perspectives	a reframing that changes how the field sees an assumption or practice
Foundational Research	the first disciplined account of a novel digital phenomenon, with new or pre-theoretical insight
Policy and Impact	a credible translation from IS research to policy

"Interesting" is a JAIS criterion, not a flourish

The about-page phrase "innovative, interesting and rigorously developed" is doing evaluative work. JAIS rewards contributions that challenge an assumption the field holds, surface a counterintuitive mechanism, or reframe a settled debate — not contributions that merely confirm an expected effect with cleaner data. When you frame the contribution, test it against this bar: which prior belief does this unsettle? A paper that answers "none, but our estimate is more precise" is rigorous but not interesting, and at JAIS that is a reason for rejection, not a minor revision. Pair the surprise with the rigor; one without the other does not clear the bar.

Frame it in one auditable sentence

Write: "Before this paper, IS scholars [believed / could not / lacked X]; this paper shows [Y], which changes [Z]." Then check that every section earns its place against that sentence. The abstract and introduction should let a reviewer from a different tradition grasp the contribution without your sub-field's shorthand — pluralism means your reader may not share your priors.

A useful stress test: hand the one-sentence contribution to a colleague in another IS tradition and ask them to restate what is new. If they can only restate what you did (the method, the data), the contribution is still framed as activity; if they can restate what the field now knows, it is framed as a contribution. JAIS's pluralistic reviewer pool effectively runs this test for you — better to pass it before submission than to learn the answer in the decision letter.

Name the type of theoretical contribution

Reviewers respond better when you say what kind of theoretical move you are making, because it tells them which yardstick to apply. The common JAIS-relevant types: introducing a new construct; building a new framework or model relating constructs; offering a novel integration that reconciles two theories; identifying a boundary condition that bounds an accepted claim; surfacing a new mechanism behind a known relationship; or, in the Foundational category, a pre-theoretical insight about a phenomenon too new to model. State the type in the introduction so the contribution is not left for the reviewer to reverse-engineer.

Separate the theoretical from the empirical and managerial

JAIS reviewers will not accept a strong finding as a substitute for a theoretical contribution. State the theoretical advance first, then the empirical evidence that supports it, then (briefly) implications for practice. A paper with rich data but no theoretical payoff is a desk-reject; a paper with a sharp theory and honest, scoped evidence can succeed.

Checklist

• The contribution is stated as a change in what the field knows or can do, in one sentence
• The contribution kind (theoretical / methodological / empirical) is explicit
• The claim matches the chosen JAIS category's expectation
• A reviewer from a different IS tradition could grasp it without insider shorthand
• The contribution is "interesting/generative," not a confirmatory increment
• The theoretical advance is not silently replaced by a strong empirical finding
• Boundary conditions keep the claim from over-reaching the evidence

Referee pushback mapped to the framing fix

• "The contribution is incremental." → Re-state it as a change in what the field knows ("before this paper… ; this paper shows…"), and show the prior belief it overturns or the gap it closes — not a marginal effect-size update.
• "This reads as a strong finding without a theoretical contribution." → Lead with the theoretical advance; demote the empirical result to evidence for it. JAIS will not accept data in place of theory.
• "Why is this a Research Article and not a Theory paper?" → If the real novelty is a construct or framework, re-categorize; if it is the empirical test of an existing theory, say so and keep the construct claims modest.
• "I can't tell what's new for my sub-field." → Add a sentence translating the contribution into terms a reviewer from another IS tradition would value.

Worked vignette (illustrative)

A paper reports that a platform's switch to algorithmic matching raised transaction completion by a measured amount. Framed as activity — "we analyzed 2.3M transactions before and after a matching-algorithm change" — it reads as a strong finding with no theory, a likely JAIS desk-reject. Reframed for JAIS: "Before this paper, IS theory treated platform matching as a search-cost reduction; this paper shows it also reshapes who trusts whom, introducing an algorithmic-trust channel that the search-cost account cannot explain — which changes how we theorize platform governance." The number now serves a theoretical advance, and the contribution is legible to behavioral, economic, and design-science reviewers alike. If the algorithmic-trust channel is the whole payoff, the paper may belong in the Theory category instead.

Anti-patterns

• A contribution stated as activity ("we conducted a survey of…") rather than as new knowledge.
• Claiming a theory contribution in a Research Article whose real novelty is a new construct (route to Theory).
• An "incremental confirmation" framing in a journal that prizes interesting, generative work.
• Letting managerial implications stand in for a theoretical contribution.
• A contribution legible only to one sub-tradition while the reviewer pool spans five.

Output format

【Journal】Journal of the Association for Information Systems (JAIS)
【Contribution sentence】before this paper… ; this paper shows… ; which changes…
【Contribution kind】theoretical / methodological / empirical
【Category match】claim fits Theory / Research Article / Review / Perspectives / Foundational / Policy
【Cross-tradition legibility】graspable without insider shorthand: yes/fix
【Boundary conditions】claim scoped to evidence: yes/fix
【Next skill】jais-tables-figures