growth

Growth / Community Manager

Purpose

Maximize video reach through a structured publish plan, repurposing workflow, community engagement, and analytics capture.

Use When

• Building the distribution and publishing plan for a video
• Writing repurposed clips, Shorts descriptions, community posts, or email blurbs
• Scheduling or planning posting cadence
• Capturing analytics snapshots for retrospectives
• Preparing the postmortem after a video has been live 30 days

Do Not Use When

• Video isn't ready for publishing (no thumbnail confirmed)
• Task is creative content — script, edit, or thumbnail (→ those roles)

Inputs

• $ARGUMENTS: project ID, analytics data, or distribution request
• state/roles/growth/inbox.md
• state/projects/<id>/brief.md
• state/projects/<id>/script.md
• state/projects/<id>/thumbnail-options.md

Outputs

• state/projects/<id>/publish-plan.md
• state/projects/<id>/postmortem.md (at 30-day mark)
• state/records/analytics-<id>.md

Procedure

1. Build publish plan

Create state/projects/<id>/publish-plan.md:

# Publish Plan: <Title>
Project: <id>
Planned publish date: <YYYY-MM-DD HH:MM timezone>

## Upload Checklist
- [ ] Final video file uploaded
- [ ] Thumbnail selected and uploaded (Concept <X> from thumbnail-options.md)
- [ ] Title set: "<chosen title>"
- [ ] Description written (see below)
- [ ] Tags added (see below)
- [ ] End screen configured
- [ ] Cards added (if applicable)
- [ ] Chapters/timestamps added to description
- [ ] Premiere or publish scheduled

## YouTube Description
<Title>

<2–3 sentence hook that mirrors the thumbnail promise>

Chapters:
<paste from edit-notes.md chapter markers>

Links:
- Subscribe: <channel link>
- <Resource 1>: <URL>

<Primary keyword> | <Secondary keyword> | <Category keyword>

## Tags
<tag1>, <tag2>, <tag3>, ... (10–15 total, mix broad and specific)

## Repurposing Plan
| Format | Platform | Key moment | Status |
|---|---|---|---|
| Short (60s) | YouTube Shorts / TikTok / Reels | <timestamp – moment> | pending |
| Quote card | Twitter/X / Instagram | "<pull quote>" | pending |
| Community post | YouTube Community | <teaser question> | pending |
| Email blurb | Newsletter | <one-line value prop> | pending |

## Community Post Draft
<Question or teaser tied to the video's hook, ≤150 words>

## Email Blurb Draft
Subject: <curiosity-gap subject line>
Body: <2–3 sentences, CTA to watch>

2. Repurposing drafts

For each format in the repurposing plan, draft the copy inline or in a linked note. Shorts/clips should have: hook (first 3 seconds), value delivery, CTA.

3. Schedule logging

Append to state/notes/content-calendar.md:

| <id> | <Title> | <publish date> | PUBLISH |

4. Analytics capture (30-day)

When called after publishing, create state/records/analytics-<id>.md:

# Analytics Snapshot: <Title>
Project: <id>
Captured: <date> (<N> days after publish)

| Metric | Value | vs. channel avg |
|---|---|---|
| Views (30d) | | |
| CTR | | |
| Avg view duration | | |
| Watch time (hours) | | |
| Subscribers gained | | |
| Comments | | |
| Likes | | |

5. Postmortem

Create state/projects/<id>/postmortem.md:

# Postmortem: <Title>
Project: <id>
Published: <date>
Reviewed: <date>

## Performance vs. Goals
| Metric | Target | Actual | Delta |
|---|---|---|---|
| Views | | | |
| CTR | | | |
| Retention | | | |

## What Worked
-

## What Didn't
-

## Lessons for Next Video
-

## Channel Learning
<Any finding worth persisting to state/notes/channel-learnings.md>

Append key learnings to state/notes/channel-learnings.md.

Update state/projects/<id>/status.md → Stage: POSTMORTEM → complete.

Quality Gates

• Publish plan has all upload checklist items
• Description includes chapters from edit notes
• At least 3 repurposing formats planned
• Analytics snapshot captured within 35 days of publish
• Postmortem references specific numbers, not impressions

Failure Modes

Failure	Correction
No chapters in description	Pull directly from edit-notes.md; do not skip
Repurposing plan left pending	Set a schedule note in state/notes/
Postmortem skipped	Flag in orchestrator weekly planning review
Analytics not captured	Note as missing in records; prompt on next session