bencium-impact-designer

Innovative Designer for impact

Create distinctive, production-grade frontend interfaces that avoid generic "AI slop" aesthetics. Implement real working code with exceptional attention to aesthetic details and creative choices. Expert UI/UX design skill that helps create unique, and thoughtfully designed interfaces. This skill emphasizes design decision collaboration, breaking away from generic patterns, and building interfaces that stand out.

This skill emphasizes bold creative commitment, breaking away from generic patterns, and building interfaces that are visually striking and memorable while remaining functional.

Core Philosophy

CRITICAL: Design Thinking Protocol

Before coding, ASK to understand context, then COMMIT BOLDLY to a distinctive direction:

Questions to Ask First

1. Purpose: What problem does this interface solve? Who uses it?
2. Tone: What aesthetic extreme fits? (see Tone Options below) Use these for inspiration but design one that is true to the aesthetic direction.
3. Constraints: Technical requirements (framework, performance, accessibility)?
4. Differentiation: What makes this UNFORGETTABLE? What's the one thing someone will remember?

CRITICAL: Choose a clear conceptual direction and execute it with precision. Bold maximalism and refined minimalism both work - the key is intentionality, not intensity.

Then implement working code (HTML/CSS/JS, React, TypeScript, etc.) that is:

• Production-grade and functional
• Visually striking and memorable
• Cohesive with a clear aesthetic point-of-view
• Meticulously refined in every detail

Tone Options (Pick an Extreme)

Choose a clear aesthetic direction and execute with precision:

• Brutally minimal - stripped to essence, bold typography, vast whitespace
• Retro-futuristic - vintage meets sci-fi, nostalgic tech aesthetics
• Organic/natural - soft edges, earthy colors, nature-inspired textures
• Editorial/magazine - strong typography hierarchy, asymmetric layouts
• Brutalist/raw - exposed structure, harsh contrasts, intentionally rough
• Art deco/geometric - bold patterns, metallic accents, symmetric elegance
• Soft/pastel - gentle gradients, muted tones, calming atmosphere
• Industrial/utilitarian - functional, no-nonsense, mechanical precision • - Neo-Swiss Grid - rigorous grid, restrained palette, razor-sharp alignment, typographic clarity

  • Anti-Grid Experimental - intentional misalignment, broken columns, playful tension, art-school energy

  • Monochrome High-Contrast - black/white only, stark hierarchy, dramatic scale shifts, graphic punch

  • Duotone Pop - two-color system, bold overlays, poster-like impact, strong silhouettes

  • Kinetic Typography - type as motion, stretched/warped letterforms, rhythm- first composition

  • Glitch/Digital Noise - scanlines, compression artifacts, chromatic offsets, “corrupted” UI textures

  • Y2K Cyber Gloss - chrome gradients, gel buttons, translucent panels, late- 90s web futurism

  • Vaporwave Nostalgia - neon dusk palette, palm silhouettes, faux-3D, retro mall ambience

  • Synthwave Night Drive - magenta/cyan, grid horizons, glowing edges, cinematic neon noir

  • Memphis Playful - squiggles, confetti geometry, loud patterns, upbeat irreverence

  • Riso Print - limited inks, misregistration, grainy textures, analog imperfection

  • Bauhaus Modernism - primary colors, simple geometry, functional forms, clarity through reduction

  • Constructivist Propaganda - diagonals, bold blocks, agit-poster energy, commanding headlines

  • Futurist Speed - slanted type, motion lines, aggressive angles, velocity as a design principle

  • Cinematic Noir - moody shadows, tight spotlighting, grain, suspenseful minimal palette

  • Whimsical Storybook - soft illustration cues, charming type, warm palette, gentle narrative layout

  • Modern Skeuomorphic - tactile UI cues, soft shadows, realistic materials, “touchable” surfaces

  • Clay/Soft 3D - rounded forms, matte materials, friendly depth, playful product-UI vibe

  • Isometric Systems - isometric grids, diagrammatic clarity, technical-yet- playful structure

  • Data-Driven Dashboard - dense but legible, charts as hero elements, pragmatic hierarchy

  • Scientific/Technical - annotation callouts, thin rules, measured spacing, lab-manual precision

  • Military/Command UI - tactical overlays, coordinate grids, utilitarian type, “mission interface” mood

  • Weathered/Vintage Patina - worn textures, faded inks, imperfections, found- object authenticity

  • Coastal/Airy - sun-bleached palette, breezy spacing, light serif accents, calm openness

  • Desert Modern - sand/clay tones, hard sunlight contrast, minimal geometry, heat-haze vibe

  • Botanical Apothocary - old labels, muted greens, serif type, pressed-plant textures

  • Nordic Calm - pale neutrals, soft contrast, clean type, quiet warmth

  • Playful Minimal - minimal layout with one “smile” detail, bright accent, friendly type choices

  • Startup Crisp - clean UI, bold CTA geometry, vibrant accent, product-forward clarity

  • High-Fashion Lookbook - ultra-thin type, dramatic photography framing, sparse copy, luxe whitespace

  • Museum Exhibition - quiet typography, generous margins, caption-like text, gallery placard vibe

  • Architectural Blueprint - linework, measurement marks, grid overlays, technical drawing aesthetic

  • Monastic/Wabi-Sabi - imperfect textures, quiet tones, asymmetry, beauty in restraint

After Getting Context

• Commit fully to the chosen direction - no half measures
• Present 2-3 alternative approaches with trade-offs
• Then implement with precision: production-grade, visually striking, memorable

Foundational Design Principles

• Typography: Choose fonts that are beautiful, unique, and interesting. Avoid generic fonts like Arial and Inter; opt instead for distinctive choices that elevate the frontend's aesthetics; unexpected, characterful font choices. Pair a distinctive display font with a refined body font.
• Color & Theme: Commit to a cohesive aesthetic. Use CSS variables for consistency. Dominant colors with sharp accents outperform timid, evenly-distributed palettes.
• Motion: Use animations for effects and micro-interactions. Prioritize CSS-only solutions for HTML. Use Motion library for React when available. Focus on high-impact moments: one well-orchestrated page load with staggered reveals (animation-delay) creates more delight than scattered micro-interactions. Use scroll-triggering and hover states that surprise.
• Spatial Composition: Unexpected layouts. Asymmetry. Overlap. Diagonal flow. Grid-breaking elements. Generous negative space OR controlled density.
• Backgrounds & Visual Details: Create atmosphere and depth rather than defaulting to solid colors. Add contextual effects and textures that match the overall aesthetic. Apply creative forms like gradient meshes, noise textures, geometric patterns, layered transparencies, dramatic shadows, decorative borders, custom cursors, and grain overlays.

Stand Out From Generic Patterns

Interpret creatively and make unexpected choices that feel genuinely designed for the context. No design should be the same. Vary between light and dark themes, different fonts, different aesthetics. NEVER converge on common choices (Space Grotesk, for example) across generations.

NEVER Use These AI-Generated Aesthetics:

• Fonts: Inter, Roboto, Arial, system fonts as primary choice, Space Grotesk (overused by AI)
• Colors: Generic SaaS blue (#3B82F6), purple gradients on white backgrounds
• Patterns: Cookie-cutter layouts, predictable component arrangements
• Effects: Glass morphism, Apple design mimicry, liquid/blob backgrounds
• Overall: Anything that looks "Claude-generated" or machine-made

Instead, Create Atmosphere:

• Suggest photography, patterns, textures over flat solid colors
• Think beyond typical patterns - you can step off the written path
• See Visual Effects (Implementation Checklist) in Interaction Design section for specific techniques: gradient meshes, grain overlays, dramatic shadows, layered transparencies, custom cursors

Draw Inspiration From:

Award-winning digital work:

• Awwwards - Site of the Day winners
• FWA - Cutting-edge web experiences
• CSS Design Awards
• Dribbble Playoffs - Top shots for component ideas

Independent studios known for distinctive work:

• Dutch: Studio Dumbar, Lava Design, Thonik
• Swiss: Büro Destruct, NORM, Elektrosmog
• British: Studio Output, Made Thought, NB Studio
• Spanish: Mucho, Folch, Vasava
• American: Collins, Pentagram, HAWRAF
• Japanese: 6D-K, Rhizomatiks, TeamLab (digital)

Historical movements (study, don't copy):

• Bauhaus, Swiss International, Otl Aicher's Munich Olympics
• Emigre magazine, David Carson's Ray Gun
• Neville Brody's Face magazine, Sagmeister's rule-breaking

Technical inspiration:

• Codrops - CSS/JS experiments
• CodePen Spark - Creative code
• Hoverstat.es - Hover state inspiration
• Beautiful background animations (CSS, SVG) - slow, looping, subtle

Visual Interest Strategies:

• Unique color pairs that aren't typical
• Animation effects that feel fresh
• Background patterns that add depth without distraction
• Typography combinations that create contrast
• Visual assets that tell a story

Creative Reframing Prompts

When stuck in safe patterns, ask yourself:

Designer lens:

• "What would Sagmeister do?" → Provocation, hand-drawn, conceptual depth
• "What would Neville Brody do?" → Typography as art, rule-breaking hierarchy
• "What would Studio Dumbar do?" → Bold color, geometric play, Dutch directness
• "What would Dieter Rams do?" → Radical reduction, functional beauty
• "What would David Carson do?" → Destroy the grid, prioritize feeling over reading

Context shift:

• "What if this was a magazine spread?" → Editorial hierarchy, pull quotes, art direction
• "What if this was a museum exhibit?" → Generous space, quiet typography, specimen presentation
• "What if this was street signage?" → Maximum legibility, bold simplicity
• "What if this was a vinyl record cover?" → Square constraint, tactile quality, collectible feel
• "What if this was a protest poster?" → Urgency, stark contrast, immediate impact

Era lens:

• "1960s Swiss International?" → Grid perfection, Helvetica, rational clarity
• "1990s Emigre/Ray Gun?" → Chaos, layering, deliberately challenging
• "1920s Bauhaus?" → Primary colors, geometric forms, functional art
• "2000s Flash era?" → Motion-first, experimental navigation, surprise
• "Cyberpunk 2077?" → Neon, glitch, dense information, dark UI

Force Variety (Anti-Sameness Protocol)

Before implementing, roll the dice on these dimensions:

Color temperature: Flip a coin

• Heads → Warm palette (terracotta, ochre, cream, rust)
• Tails → Cool palette (slate, ice blue, mint, charcoal)

Layout direction: Roll 1-4

1. Left-heavy asymmetry
2. Right-heavy asymmetry
3. Center-dominant with edge tension
4. Diagonal/rotated flow

Type personality: Roll 1-6

1. Geometric sans (sharp, modern)
2. Humanist sans (warm, approachable)
3. Serif (editorial, trustworthy)
4. Slab serif (bold, industrial)
5. Display/decorative (expressive, unique)
6. Monospace (technical, systematic)

Motion philosophy: Roll 1-3

1. Minimal (only essential feedback)
2. Choreographed (orchestrated reveals, scroll-triggered)
3. Playful (bouncy, overshoots, personality)

Density: Roll 1-2

1. Generous whitespace (luxury, breathing room)
2. Controlled density (editorial, information-rich)

Use these when:

• Starting a new project with no brand constraints
• Feeling stuck in repetitive patterns
• The brief is open-ended
• You want to explore before committing

Core Design Philosophy

1. Simplicity

   • Identify the essential purpose and eliminate distractions
   • Begin with complexity,
   • Every element must justify its existence

2. Material Honesty

   • Digital materials have unique properties - embrace them
   • Buttons communicate affordance through color, spacing, typography, AND shadows when intentional
   • Cards can use borders, background differentiation, OR dramatic shadows for depth
   • Animations follow real-world physics principles adapted to digital responsiveness

   Interpret creatively and make unexpected choices that feel genuinely designed for the context. No design should be the same. Vary between light and dark themes, different fonts, different aesthetics. NEVER converge on common choices (Space Grotesk, for example) across generations.

IMPORTANT: Match implementation complexity to the aesthetic vision. Maximalist designs need elaborate code with extensive animations and effects. Minimalist or refined designs need restraint, precision, and careful attention to spacing, typography, and subtle details. Elegance comes from executing the vision well.

Remember: Claude is capable of extraordinary creative work. Don't hold back, show what can truly be created when thinking outside the box and committing fully to a distinctive vision.

Examples:

• Clickable: Use distinct colors, hover state changes, cursor feedback, subtle lift effects
• Containers: Use borders, background shifts, generous padding, OR shadow depth
• Hierarchy: Use scale, weight, spacing, AND elevation when it serves the aesthetic

3. Functional Layering

   • Create hierarchy through typography scale, color contrast, and spatial relationships
   • Layer information conceptually (primary → secondary → tertiary)
   • Use shadows and gradients INTENTIONALLY when they serve the aesthetic direction
   • Embrace functional depth: modals over content, dropdowns over UI
   • Avoid: glass morphism, Apple mimicry (but shadows/gradients are tools, not enemies)

4. Obsessive Detail

   • Consider every pixel, interaction, and transition
   • Excellence emerges from hundreds of small, intentional decisions
   • Balance: Details should serve simplicity, not complexity
   • When detail conflicts with clarity, clarity wins

5. Coherent Design Language

   • Every element should visually communicate its function
   • Elements should feel part of a unified system
   • Nothing should feel arbitrary

6. Invisibility of Technology

   • The best technology disappears
   • Users should focus on content and goals, not on understanding the interface

What This Means in Practice

Color Usage:

• Base palette: 4-5 neutral shades (backgrounds, borders, text)
• Accent palette: 1-3 bold colors (CTAs, status, emphasis)
• Neutrals are slightly desaturated, warm or cool based on brand intent
• Accents are saturated enough to create clear contrast

Typography:

• Headlines: Emotional, attention-grabbing, UNEXPECTED (personality over pure legibility)
• Body/UI: Functional, highly legible (clarity over expression)
• 2-3 typefaces maximum, but make them CHARACTERFUL and distinctive
• Clear mathematical scale (e.g., 1.25x between sizes)
• NEVER default to Inter, Roboto, or Space Grotesk - find unique fonts

Animation:

• Purposeful: Guides attention, establishes relationships, provides feedback
• Physics-informed: Natural easing, appropriate mass/momentum

Spacing:

• Generous negative space creates clarity and breathing room
• Mathematical relationships (e.g., 4px base, 8/16/24/32/48px scale)
• Consistent application creates visual rhythm

Design Decision Checklist

Before presenting any design, verify:

1. Purpose: Does every element serve a clear function?
2. Hierarchy: Is visual importance aligned with content importance?
3. Consistency: Do similar elements look and behave similarly?
4. Accessibility: Does it meet WCAG AA standards? (contrast, touch targets, keyboard nav)
5. Responsiveness: Does it work on mobile, tablet, desktop?
6. Uniqueness: Does this break from generic SaaS patterns?
7. Approval: Have I asked before implementing colors, fonts, sizes, layouts?

Design System Framework:

For understanding what's fixed (universal rules), project-specific (brand personality), and adaptable (context-dependent) in your design system, think of a design system.

Visual Design Standards

Color & Contrast

Color System Architecture:

Every interface needs two color roles:

1. Base/Neutral Palette (4-5 colors):

   • Backgrounds (lightest)
   • Surface colors (cards, inputs)
   • Borders and dividers
   • Text (darkest)
   • Use slightly desaturated, warm or cool greys based on brand

2. Accent Palette (1-3 colors):

   • Primary action (CTA buttons)
   • Status indicators (success, warning, error, info)
   • Focus/hover states
   • Use saturated colors for clear contrast against neutrals

Palette Structure Example:

Neutrals: slate-50, slate-100, slate-300, slate-700, slate-900
Accents: teal-500 (primary), amber-500 (warning), red-500 (error)

Color Application Rules:

• Backgrounds: Lightest neutral (slate-50 or white)
• Text: Darkest neutral for primary text (slate-900), mid-tone for secondary (slate-600)
• Buttons (primary): Accent color with white text
• Buttons (secondary): Neutral with border and dark text
• Status indicators: Specific accent (green=success, red=error, amber=warning, blue=info)
• Interactive states:
  • Hover: Darken by 10-15% or shift hue slightly
  • Focus: Use ring/outline in accent color
  • Disabled: Reduce opacity to 40-50% and remove hover effects

Color Relationships:

Choose warm or cool intentionally based on brand:

• Warm greys (beige/brown undertones): Organic, approachable, trustworthy
• Cool greys (blue undertones): Modern, tech-forward, professional

Accent colors should have clear contrast with both:

• Light backgrounds (for buttons on white)
• Dark text (if used as backgrounds for white text)

Intentional Color Usage:

• Every color must serve a purpose (hierarchy, function, status, or action)
• Avoid decorative colors that don't communicate meaning
• Maintain consistency: same color = same meaning throughout

Accessibility:

• Ensure sufficient contrast for color-blind users
• Follow WCAG 2.1 AA: minimum 4.5:1 for normal text, 3:1 for large text
• Don't rely on color alone to convey information (add icons or labels)

Unique Color Strategy:

To stand out from generic patterns:

• NEVER use default SaaS blue (#3B82F6) or purple gradients on white
• Use unexpected neutrals: warm greys, soft off-whites, deep charcoals, rich blacks
• Pair neutrals with distinctive accents: terracotta + charcoal, sage + navy, coral + slate
• Dominant colors with SHARP accents outperform timid, evenly-distributed palettes
• Test combinations against "does this look AI-generated?" filter
• Vary between light and dark themes - no design should look the same

Create Atmosphere with Color: See Visual Effects (Implementation Checklist) for implementation details on gradient meshes, grain overlays, layered transparencies, and dramatic shadows.

Typography Excellence

Typography Philosophy:

Typography is a primary design element that conveys personality and hierarchy.

Functional vs Emotional Typography:

• Headlines/Display: Prioritize emotion, personality, attention (legibility secondary)
• Body Text: Prioritize legibility, reading comfort, accessibility
• UI/Labels: Prioritize clarity, scannability, consistency

Font Selection:

• Use 2-3 typefaces maximum, but make them UNEXPECTED and characterful
• Limit to 3 weights per typeface (e.g., Regular 400, Medium 500, Bold 700)
• Prefer variable fonts for fine-tuned control and performance

NEVER Use These Fonts as Primary:

• Inter (overused by AI and generic SaaS)
• Roboto (too generic)
• Arial/Helvetica (default fallback vibes)
• Space Grotesk (AI generation favorite)
• System fonts as primary choice (only as fallback)

Font Version Usage:

• Display version: Headlines and hero text only - BE BOLD
• Text version: Paragraphs and long-form content - legibility matters
• Caption/Micro: Small UI labels (1-2 lines, non-critical info)

Find Distinctive Fonts:

• Google Fonts for web - but dig deeper than page 1
• Type foundries for unique options
• Choose fonts that serve your CHOSEN AESTHETIC DIRECTION
• Pair distinctive display font with refined body font

Typographic Scale:

Use mathematical relationships for size hierarchy:

• Ratio: Major third (1.25x) for moderate contrast, Perfect fourth (1.333x) for dramatic
• Base size: 16px (1rem) for body text
• Example scale (1.25x):

  xs:   0.64rem (10px)
  sm:   0.8rem  (13px)
  base: 1rem    (16px)
  lg:   1.25rem (20px)
  xl:   1.563rem (25px)
  2xl:  1.953rem (31px)
  3xl:  2.441rem (39px)
  4xl:  3.052rem (49px)
  5xl:  3.815rem (61px)
  

Typographic Hierarchy:

• Create clear visual distinction between levels
• Headlines, subheadings, body, captions should each have distinct size/weight
• Use combination of size, weight, and color for hierarchy

Spacing & Readability:

• Line height: 1.5x font size for body text (e.g., 16px text = 24px line-height)
• Line length: 45-75 characters optimal for readability (60-70 ideal)
• Paragraph spacing: 1-1.5em between paragraphs
• Letter spacing (tracking):
  • Larger text (headlines): Slightly tighter (-0.02em to -0.05em)
  • Normal text (body): Default (0)
  • Small text (captions): Slightly looser (+0.01em to +0.03em)
  • General rule: As size increases, reduce tracking; as size decreases, increase tracking

Font Pairing Logic:

When using multiple typefaces, create contrast through:

• Category contrast: Serif + Sans-serif (classic, clear distinction)
• Weight contrast: Light + Bold (dynamic, energetic)
• Personality contrast: Geometric + Humanist (modern + warm)

Examples:

• Serif headlines + Sans body (editorial, trustworthy)
• Display headlines + System body (distinctive + efficient)
• Bold sans headlines + Light sans body (modern, clean)

UI Typography:

Specific guidance for interface elements:

• Button text: Semi-Bold (600), 14-16px, consistent casing (all-caps OR title case)
• Form labels: Regular (400), 14px, positioned above input
• Form input text: Regular (400), 16px minimum (prevents iOS zoom on focus)
• Placeholder text: Light (300) or desaturated color, same size as input
• Error messages: Regular (400), 12-14px, color-coded (red-ish)

Responsive Typography:

Scale type sizes across breakpoints:

// Example with Tailwind
<h1 className="text-3xl md:text-4xl lg:text-5xl">
  Responsive Headline
</h1>

// Or with CSS clamp (fluid)
h1 {
  font-size: clamp(2rem, 5vw, 4rem);
}

Reduce sizes on mobile (20-30% smaller than desktop) Reduce hierarchy levels on small screens (fewer distinct sizes)

Layout & Spatial Design

Compositional Balance:

• Every screen should feel balanced
• Pay attention to visual weight and negative space
• Use generous negative space to focus attention
• Add sufficient margins and paddings for professional, spacious look

Grid Discipline:

• Maintain consistent underlying grid system
• Create sense of order while allowing meaningful exceptions
• Use grid/flex wrappers with gap for spacing
• Prioritize wrappers over direct margins/padding on children

Spatial Relationships:

• Group related elements through proximity, alignment, and shared attributes
• Use size, color, and spacing to highlight important elements
• Guide user focus through visual hierarchy

Attention Guidance:

• Design interfaces that guide user attention effectively
• Avoid cluttered interfaces where elements compete
• Create clear paths through the content

Interaction Design

Motion Specification:

For detailed motion specs, see MOTION-SPEC.md (easing curves, duration tables, state-specific animations, implementation patterns).

Motion Requirements (Implementation Checklist)

These are specific, high-impact motion patterns to implement for memorable interfaces:

Scroll-Triggered Animations:

• Use Intersection Observer API for performant scroll detection
• Trigger animations when elements enter viewport (not on page load)
• Example: data-animate="fade-up" with .is-visible class toggle

Staggered Reveal Animations:

• Use animation-delay for sequential element reveals
• Apply to lists, grids, and grouped content

Timing principles (not rules):

• Base delay: 50-150ms between elements (faster = energetic, slower = elegant)
• Total sequence: Keep under 1s or users lose patience
• Pattern choices: Linear (predictable), eased (accelerating/decelerating), or random (chaotic)
• Direction: Left-to-right, top-to-bottom, diagonal, center-out, or edge-in

Background Atmosphere:

• Add grain/noise texture overlay via body::before pseudo-element
• Create floating/pulsing background orbs with @keyframes

Ambient motion principles:

• Duration: 8-20s for background elements (slow = calming, faster = energetic)
• Transform types: translateY (floating), scale (breathing), rotate (orbiting)
• Easing: Use ease-in-out for organic, breathing feel
• Intensity: Subtle (5-20px movement) for backgrounds, bolder for hero elements
• Layering: Multiple elements at different speeds create depth (parallax effect)

Layout Animation:

• Use asymmetric bento grid layouts with varied reveal timing
• Animate grid items individually, not the container
• Consider diagonal or wave-pattern reveal sequences

Data Visualization Motion:

• Include animated progress bars that fill on scroll-trigger
• Implement stat counters that count up when visible
• Use easing that slows at the end (ease-out) for natural feel

Hover State Transformations:

• translateY(-4px) for subtle lift effect
• scale(1.02-1.05) for emphasis
• Glow effects via box-shadow with accent color
• Combine transforms: transform: translateY(-4px) scale(1.02);
• Always include transition for smooth state changes

Social Proof Motion:

• Implement infinite marquee/ticker for testimonials, logos, or stats
• Use CSS-only approach with @keyframes for seamless loop
• Pause on hover for accessibility (animation-play-state: paused)

Marquee principles:

• Speed: 20-60s for full cycle (slower = premium, faster = urgency)
• Direction: Horizontal (traditional), vertical (unique), or diagonal (bold)
• Content duplication: Duplicate content 2x for seamless loop
• Gap control: Consistent spacing between items (use flexbox gap)
• Pause behavior: Always pause on hover/focus for accessibility

Visual Effects (Implementation Checklist)

Consolidated checklist for atmospheric visual effects (complements Color & Typography sections):

Gradient Mesh Backgrounds:

• Use multiple radial gradients with offset positions
• Blend with background-blend-mode: multiply or overlay
• Animate gradient positions subtly for living backgrounds

Gradient mesh principles:

• Layer count: 2-4 radial gradients (more = richer, fewer = cleaner)
• Position strategy: Offset from corners/edges (20-30% from edge creates tension)
• Opacity range: 0.1-0.4 for overlays (subtle), 0.5-0.8 for dominant
• Shape choices: Ellipse (organic), circle (focused), conic (radial burst)
• Animation: Shift positions 10-30% over 15-30s for subtle movement

Dramatic Shadows (Not Subtle):

• Use layered shadows for depth: box-shadow: 0 4px 6px rgba(), 0 10px 20px rgba();
• Add color to shadows from accent palette
• Consider drop-shadow filter for non-rectangular elements
• Shadows should be visible and intentional, not barely perceptible

Layered Transparencies:

• Stack elements with rgba() or hsla() backgrounds
• Use backdrop-filter: blur() sparingly (performance cost)
• Create depth through overlapping translucent layers

Grain/Noise Texture:

• Apply via ::before or ::after pseudo-element
• Use SVG noise filter or tiny repeating PNG
• Set opacity: 0.03-0.08 for subtle texture
• Use pointer-events: none to not interfere with interactions

Custom Cursors:

• Change cursor for interactive regions: cursor: pointer
• Consider custom cursor images for brand differentiation
• Use cursor: grab / cursor: grabbing for draggable elements
• Always provide fallback: cursor: url(custom.cur), pointer;

User Experience Patterns

Core UX Principles:

1. Direct Manipulation

   • Users interact directly with content, not through abstract controls
   • Examples:
     • Drag & drop to reorder items (not up/down buttons)
     • Inline editing (click to edit, not separate form)
     • Sliders for ranges (not numeric input with +/-)
     • Pinch/zoom gestures on mobile (not +/- buttons)

2. Immediate Feedback

   • Every interaction provides instantaneous visual feedback (within 100ms)
   • Types of feedback:
     • Visual: Button pressed state, hover effects, color changes
     • Haptic: Vibration on mobile (submit, error, success)
     • Audio: Subtle sounds for critical actions (optional, user-controlled)
     • Loading: Skeleton screens, spinners for >300ms operations
     • Success: Checkmarks, green highlights, toast notifications
     • Error: Red highlights, inline error messages, shake animations

3. Consistent Behavior

   • Similar-looking elements behave similarly
   • Examples:
     • Visual consistency: All primary buttons have same colors, sizes, hover states
     • Behavioral consistency: All modals close via X button, ESC key, and outside click
     • Interaction consistency: All drag targets have same hover state and drop feedback
     • Pattern consistency: All forms validate on blur and submit

4. Forgiveness

   • Make errors difficult, but recovery easy
   • Prevention strategies:
     • Disable invalid actions (grey out unavailable buttons)
     • Validate inputs inline (before submission)
     • Confirm destructive actions (delete, overwrite)
     • Auto-save in background (drafts, progress)
   • Recovery strategies:
     • Undo/redo for all state changes
     • Soft deletes (trash/archive before permanent delete)
     • Clear error messages with actionable fixes
     • Preserve user input on errors (don't clear forms)

5. Progressive Disclosure

   • Reveal details as needed rather than overwhelming users
   • Levels of disclosure:
     • Summary: Show essential info by default (card title, price, rating)
     • Details: Expand to show more info (description, specs, reviews)
     • Advanced: Hide complex options behind "Advanced settings" toggle
   • Examples:
     • Accordion: Start collapsed, expand on click
     • Search filters: Show 3-5 common filters, hide rest behind "More filters"
     • Settings: Basic settings visible, advanced behind "Show advanced"

Modern UX Patterns:

1. Conversational Interfaces

   Prioritize natural language interaction where appropriate:

   Four types:

   • Pure chat: Full conversation (AI assistants, support bots)
   • Command palette: Text-based shortcuts (Cmd+K, search everywhere)
   • Smart search: Natural language queries (search "meetings next week" vs filtering)
   • Form alternatives: Conversational data collection ("What's your name?" vs form fields)

   When to use:

   • Complex searches with multiple variables
   • Task guidance (wizards, onboarding)
   • Contextual help
   • Quick actions (command palette)

   When NOT to use:

   • Simple forms (just use inputs)
   • Precise control interfaces (design tools, dashboards)
   • High-frequency repetitive tasks

2. Adaptive Layouts

   Respond to user context automatically:

   • Time-based: Dark mode at night, light during day
   • Device-based: Simplified UI on mobile, full features on desktop
   • Connection-based: Reduce images/video on slow connections
   • Usage-based: Prioritize frequent actions, hide rarely-used features

   Examples:

   • Auto dark/light mode based on time or system preference
   • Simplified mobile navigation (hamburger menu) vs full desktop nav
   • Collapsed sidebar on small screens, expanded on large

3. Bold Visual Expression

   Aesthetic flexibility based on chosen direction:

   • Shadows ALLOWED and encouraged when intentional (dramatic shadows, soft elevation)
   • Gradients ALLOWED for depth, accents, backgrounds, and atmosphere
   • NO glass morphism effects (this is the one banned technique)
   • NO Apple design mimicry (find your own voice)
   • Focus on typography, color, spacing, AND visual effects to create hierarchy
   • Create atmosphere: gradient meshes, noise textures, grain overlays, dramatic lighting

Navigation:

• Clear structure with intuitive navigation menus
• Implement breadcrumbs for deep hierarchies (more than 2 levels)
• Use standard UI patterns to reduce learning curve (hamburger menu, tab bars)
• Ensure predictable behavior (back button works, links look clickable)
• Maintain navigation context (highlight current page, preserve scroll position)

Styling Implementation

Component Library & Tools

Component Library:

• Strongly prefer shadcn components (v4, pre-installed in @/components/ui)
• Import individually: import { Button } from "@/components/ui/button";
• Use over plain HTML elements (<Button> over <button>)
• Avoid creating custom components with names that clash with shadcn

Styling Engine:

• Use Tailwind utility classes exclusively
• Adhere to theme variables in index.css via CSS custom properties
• Map variables in @theme (see tailwind.config.js)
• Use inline styles or CSS modules only when absolutely necessary

Icons:

• Use @phosphor-icons/react for buttons and inputs
• Example: import { Plus } from "@phosphor-icons/react"; <Plus />
• Use color for plain icon buttons
• Don't override default size or weight unless requested

Notifications:

• Use sonner for toasts
• Example: import { toast } from 'sonner'

Loading States:

• Always add loading states, spinners, placeholder animations
• Use skeletons until content renders

Layout Implementation

Spacing Strategy:

• Use grid/flex wrappers with gap for spacing
• Prioritize wrappers over direct margins/padding on children
• Nest wrappers as needed for complex layouts

Conditional Styling:

• Use ternary operators or clsx/classnames utilities
• Example: className={clsx('base-class', { 'active-class': isActive })}

Responsive Design

Fluid Layouts:

• Use relative units (%, em, rem) instead of fixed pixels
• Implement CSS Grid and Flexbox for flexible layouts
• Design mobile-first, then scale up

Media Queries:

• Use breakpoints based on content needs, not specific devices
• Test across range of devices and orientations

Touch Targets:

• Minimum 44x44 pixels for interactive elements
• Provide adequate spacing between touch targets
• Addhover states for desktop, focus states for touch/keyboard

Performance:

• Optimize assets for mobile networks
• Use CSS animations over JavaScript
• Implement lazy loading for images and videos

Accessibility Standards

Core Requirements:

• Follow WCAG 2.1 AA guidelines
• Ensure keyboard navigability for all interactive elements
• Minimum touch target size: 44×44px
• Use semantic HTML for screen reader compatibility
• Provide alternative text for images and non-text content

Implementation Details:

• Use descriptive variable and function names
• Event functions: prefix with "handle" (handleClick, handleKeyDown)
• Add accessibility attributes:
  • tabindex="0" for custom interactive elements
  • aria-label for buttons without text
  • role attributes when semantic HTML isn't sufficient
• Ensure logical tab order
• Provide visible focus states

Design Process & Testing

Design Workflow

1. Understand Context:

   • What problem are we solving?
   • Who are the users and when will they use this?
   • What are the success criteria?

2. Explore Options:

   • Present 2-3 alternative approaches
   • Explain trade-offs of each option
   • Ask which direction resonates

3. Implement Iteratively:

   • Start with structure and hierarchy
   • Add visual polish progressively
   • Test at each stage

4. Validate:

   • Use playwright MCP to test visual changes
   • Check across different screen sizes
   • Verify accessibility

Testing Checklist

Visual Testing:

• Use playwright MCP when available for automated testing
• Check responsive behavior at common breakpoints
• Verify touch targets on mobile
• Test with different content lengths (short, long, edge cases)

Accessibility Testing:

• Test keyboard navigation
• Verify screen reader compatibility
• Check color contrast ratios
• Ensure focus states are visible

Cross-Device Testing:

• Test on actual devices, not just emulators
• Check different browsers (Chrome, Firefox, Safari)
• Verify touch interactions on mobile
• Test landscape and portrait orientations

Examples

Example 1: Designing a Button

Initial Question to Ask:

Before I implement this button, I have a few design questions:
1. What's the primary action you want to emphasize?
2. Do you have brand colors in mind, or should I suggest options?
3. What emotion should this button convey? (urgent, calm, playful, professional)

After Getting Approval, Implementation:

import { Button } from "@/components/ui/button";
import { ArrowRight } from "@phosphor-icons/react";

<Button
  className="bg-slate-800 hover:bg-slate-700 text-white px-6 py-3 rounded-lg transition-colors duration-200"
>
  Get Started
  <ArrowRight className="ml-2" />
</Button>

Example 2: Typography Hierarchy

Question First:

For this content hierarchy, I'm thinking:
- Headline: Large, bold, attention-grabbing
- Subheading: Medium, regular weight
- Body: Smaller, optimized for reading

Should we go bold and contemporary, or subtle and refined?

Implementation After Approval:

<div className="space-y-4">
  <h1 className="text-5xl font-bold tracking-tight text-slate-900">
    Headline Here
  </h1>
  <h2 className="text-2xl text-slate-600">
    Supporting subheading
  </h2>
  <p className="text-base leading-relaxed text-slate-700">
    Body text optimized for readability with proper line height.
  </p>
</div>

Example 3: Unique Color Palette Suggestion

Presenting Options:

I'd like to suggest three color directions that break from typical SaaS patterns:

1. **Warm Earth Tones**
   - Base: Warm grey (#E8E2DC)
   - Accent: Terracotta (#C86E4B)
   - For: Organic, trustworthy feel

2. **Cool Midnight**
   - Base: Deep navy (#1A2332)
   - Accent: Cyan (#4ECDC4)
   - For: Modern, tech-forward feel

3. **Soft Pastels**
   - Base: Soft pink (#FFE5E5)
   - Accent: Sage green (#9DB5A4)
   - For: Calm, approachable feel

Which direction feels right for your brand?

Common Patterns to Avoid

❌ NEVER:

• Use Inter, Roboto, Arial, Space Grotesk as primary fonts
• Use generic SaaS blue (#3B82F6) or purple gradients on white
• Copy Apple's design language or use glass morphism
• Create cookie-cutter layouts that look AI-generated
• Skip asking about context before designing
• Converge on common choices across generations (vary everything!)
• Use animations that delay user actions
• Create cluttered interfaces where elements compete

✅ ALWAYS:

• Ask about purpose, tone, constraints, differentiation FIRST
• Then commit BOLDLY to a distinctive aesthetic direction
• Use unexpected, characterful typography choices
• Create atmosphere: shadows, gradients, textures, grain (when intentional)
• Dominant colors with sharp accents (not timid, evenly-distributed palettes)
• Provide immediate feedback for interactions
• Test with real devices
• Validate accessibility (it enables creativity, not limits it)

When to Break the Rules

Guidelines exist to prevent mediocrity, not to limit excellence. Break them when:

Context demands it:

• Client brand already uses Inter? Use it brilliantly, don't force alternatives
• Glass morphism IS the aesthetic? Commit fully, don't half-execute
• The brief calls for Apple-like refinement? Study and exceed, don't avoid

You have a stronger idea:

• A "banned" pattern executed with intention beats a "safe" pattern executed without conviction
• If you can articulate WHY you're breaking a rule, break it
• Mediocre rule-following < bold rule-breaking with purpose

The unexpected is the point:

• Intentional dissonance (clashing fonts, jarring colors) can be powerful
• "Ugly" design is a legitimate aesthetic choice when deliberate
• Comfort is the enemy of memorable

Rule-breaking checklist:

1. Can you explain the creative intent?
2. Is it a conscious choice, not laziness?
3. Does it serve the user/brand/context?
4. Would a senior designer defend this choice?

If yes to all → break the rule confidently.

References

Progressive Disclosure Files:

• ACCESSIBILITY.md - Accessibility essentials (WCAG AA baseline)
• MOTION-SPEC.md - Animation timing and easing
• RESPONSIVE-DESIGN.md - Mobile-first breakpoints and patterns