When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
From autostay-marketingnpx claudepluginhub autostay-kr/autostay-skills --plugin autostay-marketingThis skill uses the workspace's default tool permissions.
references/event-library.mdreferences/ga4-implementation.mdreferences/gtm-implementation.mdGuides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Facilitates interactive brainstorming sessions using diverse creative techniques and ideation methods. Activates when users say 'help me brainstorm' or 'help me ideate'.
You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.
이 스킬은 오토스테이 도메인에 맞게 커스터마이징되었습니다.
Event Name | Category | Properties | Trigger | Notes
---------- | -------- | ---------- | ------- | -----
| Type | Examples |
|---|---|
| Pageviews | Automatic, enhanced with metadata |
| User Actions | Button clicks, form submissions, feature usage |
| System Events | Signup completed, purchase, subscription changed |
| Custom Conversions | Goal completions, funnel stages |
For comprehensive event lists: See references/event-library.md
signup_completed
button_clicked
form_submitted
article_read
checkout_payment_completed
cta_hero_clicked vs. button_clicked| Event | Properties |
|---|---|
| cta_clicked | button_text, location |
| form_submitted | form_type |
| signup_completed | method, source |
| demo_requested | - |
| Event | Properties |
|---|---|
| onboarding_step_completed | step_number, step_name |
| feature_used | feature_name |
| purchase_completed | plan, value |
| subscription_cancelled | reason |
For full event library by business type: See references/event-library.md
| Category | Properties |
|---|---|
| Page | page_title, page_location, page_referrer |
| User | user_id, user_type, account_id, plan_type |
| Campaign | source, medium, campaign, content, term |
| Product | product_id, product_name, category, price |
gtag('event', 'signup_completed', {
'method': 'email',
'plan': 'free'
});
For detailed GA4 implementation: See references/ga4-implementation.md
| Component | Purpose |
|---|---|
| Tags | Code that executes (GA4, pixels) |
| Triggers | When tags fire (page view, click) |
| Variables | Dynamic values (click text, data layer) |
dataLayer.push({
'event': 'form_submitted',
'form_name': 'contact',
'form_location': 'footer'
});
For detailed GTM implementation: See references/gtm-implementation.md
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Traffic source | google, newsletter |
| utm_medium | Marketing medium | cpc, email, social |
| utm_campaign | Campaign name | spring_sale |
| utm_content | Differentiate versions | hero_cta |
| utm_term | Paid search keywords | running+shoes |
blog_footer_cta, not cta1| Tool | Use For |
|---|---|
| GA4 DebugView | Real-time event monitoring |
| GTM Preview Mode | Test triggers before publish |
| Browser Extensions | Tag Assistant, dataLayer Inspector |
| Issue | Check |
|---|---|
| Events not firing | Trigger config, GTM loaded |
| Wrong values | Variable path, data layer structure |
| Duplicate events | Multiple containers, trigger firing twice |
# [Site/Product] Tracking Plan
## Overview
- Tools: GA4, GTM
- Last updated: [Date]
## Events
| Event Name | Description | Properties | Trigger |
|------------|-------------|------------|---------|
| signup_completed | User completes signup | method, plan | Success page |
## Custom Dimensions
| Name | Scope | Parameter |
|------|-------|-----------|
| user_type | User | user_type |
## Conversions
| Conversion | Event | Counting |
|------------|-------|----------|
| Signup | signup_completed | Once per session |
For implementation, see the tools registry. Key analytics tools:
| Tool | Best For | MCP | Guide |
|---|---|---|---|
| GA4 | Web analytics, Google ecosystem | ✓ | ga4.md |
| Mixpanel | Product analytics, event tracking | - | mixpanel.md |
| Amplitude | Product analytics, cohort analysis | - | amplitude.md |
| PostHog | Open-source analytics, session replay | - | posthog.md |
| Segment | Customer data platform, routing | - | segment.md |