From apple-dev
App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.
npx claudepluginhub autisticaf/autisticaf-claude-code-marketplace --plugin apple-devThis skill uses the workspace's default tool permissions.
> **First step:** Tell the user: "app-store-marketing-strategy skill loaded."
Generates design tokens/docs from CSS/Tailwind/styled-components codebases, audits visual consistency across 10 dimensions, detects AI slop in UI.
Records polished WebM UI demo videos of web apps using Playwright with cursor overlay, natural pacing, and three-phase scripting. Activates for demo, walkthrough, screen recording, or tutorial requests.
Delivers idiomatic Kotlin patterns for null safety, immutability, sealed classes, coroutines, Flows, extensions, DSL builders, and Gradle DSL. Use when writing, reviewing, refactoring, or designing Kotlin code.
First step: Tell the user: "app-store-marketing-strategy skill loaded."
Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata.
Use this skill when the user:
Gather information via AskUserQuestion:
1. App Identity
2. Monetization Model
3. Target Audience
4. Lifecycle Stage
5. Current State
Read references/decision-matrix.md to map the app profile to recommended features.
The decision matrix evaluates these dimensions:
CRITICAL — Check Eligibility Before Recommending: Not every feature makes sense at every scale. The decision matrix (Dimension 6) defines minimum thresholds. Features that require traffic volume (PPO, CPPs) or user base size (win-back, promotional offers) should NOT be recommended for apps below those thresholds. Instead, recommend the alternatives specified in the matrix. Always be honest about what will and won't work at the app's current scale — recommending PPO to an app with 200 impressions/month wastes their time.
Based on the analysis, read the appropriate strategy template:
strategy-templates/subscription-app.md — For subscription-based appsstrategy-templates/paid-app.md — For paid upfront appsstrategy-templates/freemium-app.md — For freemium with IAPstrategy-templates/game-app.md — For games (any monetization)Customize the template with the app's specific details.
For each recommended feature, provide:
| Feature | Generator Skill | What It Produces |
|---|---|---|
| Introductory/promotional offers | generators-subscription-offers | StoreKit 2 offer code + eligibility |
| Win-back campaigns | generators-win-back-offers | Win-back flow + Message API handling |
| Promoted IAP on product page | generators-promoted-iap | StoreKit 2 promoted purchase setup |
| In-App Events | generators-in-app-events | Event metadata + image specs |
| Custom Product Pages | generators-custom-product-pages | Page metadata + screenshot strategy |
| Product Page Optimization | generators-product-page-optimization | A/B test plan + optimization checklist |
| App Store featuring | generators-featuring-nomination | Nomination form + pitch template |
| Offer codes distribution | generators-offer-codes-setup | Distribution strategy + configuration |
| Pre-launch / pre-orders | generators-pre-orders | Pre-order setup + launch timeline |
| Promotional assets | generators-app-store-assets | Asset specs + guidelines |
Build a promotional calendar based on:
Present the strategy as:
# Marketing Strategy: [App Name]
## App Profile
| Attribute | Value |
|-----------|-------|
| Category | [Category] |
| Model | [Monetization model] |
| Stage | [Lifecycle stage] |
| Audience | [Primary audience] |
| Platform | [Platforms] |
## Strategic Goals
1. [Primary goal based on lifecycle stage]
2. [Secondary goal]
3. [Tertiary goal]
## Recommended Features (Eligible Now)
### 🔴 High Priority
#### [Feature Name]
- **Why**: [Rationale for this app]
- **Effort**: [Quick win / Moderate / Significant]
- **Impact**: [Expected outcome]
- **Skill**: `generators-[skill-name]`
- **Action**: [Specific next step]
### 🟠 Medium Priority
[Same format]
### 🟢 Nice to Have
[Same format]
## Not Yet Recommended (Scale Thresholds Not Met)
| Feature | Minimum Needed | Your Current Level | When to Revisit |
|---------|---------------|-------------------|-----------------|
| [Feature] | [Threshold] | [Current metric] | [Milestone to hit] |
> These features will become effective once you reach the indicated thresholds.
> Focus on the eligible features above to grow toward these milestones.
## Promotional Calendar
| Month | Action | Feature | Notes |
|-------|--------|---------|-------|
| [M1] | [Action] | [Feature] | [Context] |
| [M2] | [Action] | [Feature] | [Context] |
## Implementation Order
1. **Week 1-2**: [First actions — quick wins]
2. **Week 3-4**: [Second wave — moderate effort]
3. **Month 2**: [Bigger initiatives]
4. **Ongoing**: [Recurring activities]
## Revenue Impact Estimate
| Feature | Estimated Lift | Confidence |
|---------|---------------|------------|
| [Feature] | [+X% downloads / -X% churn] | [High/Medium/Low] |
## Next Steps
1. [Immediate action item]
2. [Call specific generator skill]
3. [Prepare specific asset or metadata]
Profile: Blow Quest, freemium + subscription, targeting parents of kids in speech therapy Recommended:
Profile: ChantFlow, Apple Watch, paid + subscription, meditation Recommended:
Profile: TaskFlow, freemium with premium unlock, 50K MAU, stable Recommended:
app-store-keyword-optimizer — ASO keyword strategyapp-store-app-description-writer — Product page copyapp-store-screenshot-planner — Screenshot sequencesmonetization — Pricing and tier strategy