proposal-writer

When writing a proposal:

Structure

1. Executive Summary: One paragraph — what you propose, why it matters, what the outcome is.
2. Problem Statement: What challenge the client faces. Use their language.
3. Proposed Solution: What you will deliver. Be specific about scope.
4. Approach: How you will deliver. Methodology, timeline, milestones.
5. Team: Who will do the work. Relevant experience.
6. Investment: Pricing with clear breakdown. Options if applicable.
7. Next Steps: Specific call to action with timeline.

Writing Guidelines

• Lead with the client's problem, not your credentials.
• Quantify impact wherever possible: "reduce by 40%", "save 20 hours/week".
• Use the client's terminology, not yours.
• Keep it concise — respect the reader's time.
• Every paragraph should answer "so what?" for the reader.

Common Mistakes to Avoid

• Talking about yourself more than the client.
• Vague deliverables ("we will optimize your process").
• Missing timeline or milestones.
• Burying the price.