linkedin-post

LinkedIn Post

Turn an announcement nobody engages with into a post people read to the end and comment on. The method: make the reader the hero (StoryBrand), tell it as a story, and respect how LinkedIn actually distributes posts.

The five rules that matter most

1. The reader is the hero; you are the guide. Never make the product or yourself the hero — it's the fastest way to lose the room. Lead with the reader's pain or a reframe, not "I built X."
2. Name the internal problem, not just the mechanical one. "errors compound" is external; "you stop trusting it and babysit every run" is the feeling that earns a comment.
3. The link goes in the FIRST COMMENT, never the post body. External links in the body suppress reach. Embedded native video/images are fine.
4. End on one question tied to the theme, and reply to every comment in the first 1–2 hours. Comments — not likes — drive reach.
5. Preserve the author's authentic voice. StoryBrand is structure, not hype. Don't sand off their tone (e.g. lowercase, engineer-to-engineer).

Workflow

1. Gather (ask the user — don't assume):
   • What's the product/news, and who is the hero (the reader, not you)?
   • What's the real pain — the mechanical problem and the feeling underneath it?
   • What's the proof? (benchmark, result, before/after, demo)
   • Is there an origin story? (did you hit this building/advising for someone?)
   • The one CTA, and the asset (video / repo / link)?
2. Build the BrandScript — the 7 elements as internal scaffolding (most won't appear verbatim). See REFERENCE.md.
3. Draft as a story: thesis → scene → it breaks → the wrong fix → the realization → the build → proof → resolution → CTA → question. Open a loop in line 1; close it right before the CTA.
4. Workshop 3–5 hooks, present them labeled by angle, recommend one. See REFERENCE.md.
5. Pick a concrete, high-stakes example — where the work is literally the thing claimed, is naturally deep, and a missed step is a recognizable disaster. Anonymize real clients.
6. Tighten — compact the preamble, short scannable lines, hook in the first 1–2 lines (before the "…see more" fold).
7. Deliver three things: the post, the first-comment text (with link), and 2 seed replies to kickstart the thread.

After you publish

The post is only half the work — working the comment thread is the other half. LinkedIn weights comments (and back-and-forth replies) far above likes. Reply to every comment individually, end each reply with a question, reply again when they respond, and mine substantive comments (real use cases) as leads. Full playbook in REFERENCE.md.

Deeper reference

• REFERENCE.md — StoryBrand mapping, hook patterns, the underperformance diagnosis, the mechanics checklist, and the post-publish thread-engagement playbook.
• EXAMPLE.md — a real before/after: a 9-like announcement rebuilt into a high-performing post.