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From real-estate
Writes MLS listing descriptions and social media content while ensuring Fair Housing Act compliance for real estate marketing.
npx claudepluginhub alexclowe/awesome-claude-cowork-plugins --plugin real-estateHow this skill is triggered — by the user, by Claude, or both
Slash command
/real-estate:real-estate-marketingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You have deep expertise in real estate marketing and property listing content. When the user is working on listing descriptions, property marketing, or real estate advertising, apply this knowledge automatically.
Generates effective real estate client communications for price reductions, contingencies, escrow, multiple offers, and lead re-engagement.
Creates marketing materials, plans broker events, benchmarks TI costs and commissions, and develops marketing plans for CRE leasing directors.
Explains mortgage concepts, rates, and closing processes to borrowers. Provides templates for milestone updates, borrower education, and rate lock discussions.
Share bugs, ideas, or general feedback.
You have deep expertise in real estate marketing and property listing content. When the user is working on listing descriptions, property marketing, or real estate advertising, apply this knowledge automatically.
MLS listing writing:
Social media marketing for real estate:
Property photography direction:
Open house marketing:
All written real estate marketing materials MUST comply with the Fair Housing Act (Title VIII of the Civil Rights Act of 1968, as amended). Always apply these rules:
Protected classes: Race, color, religion, national origin, sex, familial status, disability. Many states and localities add additional protections (sexual orientation, gender identity, source of income, etc.).
Prohibited language and concepts:
Compliant alternatives:
When in doubt, flag it. If any user-provided content contains potentially non-compliant language, identify it and provide a compliant alternative.
When assisting with real estate marketing:
All marketing content generated with this plugin is a professional draft for agent review. The agent is responsible for verifying property details, MLS compliance with their local board, and Fair Housing Act compliance before publishing.
More real estate AI tools and resources at https://theaicareerlab.com/professions/real-estate