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From claude-seo
Optimize content for AI-powered search engines like Google AI Overviews, ChatGPT, and Perplexity. Analyzes brand mentions, AI crawler access, llms.txt, and passage-level citability.
npx claudepluginhub agricidaniel/claude-seo --plugin claude-seoHow this skill is triggered — by the user, by Claude, or both
Slash command
/claude-seo:seo-geo [url][url]The summary Claude sees in its skill listing — used to decide when to auto-load this skill
Google's official position, published under Search Central docs:
Optimizes content for AI search (AI Overviews, Perplexity, ChatGPT) via GEO analysis: citability scoring, llms.txt compliance, brand mentions, crawler accessibility, structural signals.
Optimizes content for AI search visibility in Google AI Overviews, ChatGPT, Perplexity. Analyzes citability, structural readability, llms.txt readiness, and crawler accessibility.
Conducts interactive GEO analysis for AI search optimization (AI Overviews, Perplexity, ChatGPT), checking citability, structure, llms.txt compliance, and crawler access via Python scripts. Auto-activates on 'GEO', 'AI search'.
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Google's official position, published under Search Central docs:
"Optimizing for generative AI search is still SEO from Google's perspective. AEO and GEO are rebranded labels for the same work."
Read references/google-ai-optimization-guide.md for the full synthesis,
myth-busting list (llms.txt, chunking, AI-rephrasing, mention-farming —
all rejected by Google as ineffective), and the Who/How/Why test for
content quality.
Audits should frame GEO findings as SEO fundamentals applied to AI-search surfaces, not as a separate optimization discipline. When community recommendations contradict Google's primary source, defer to Google and note the contradiction in the report.
| Metric | Value | Source |
|---|---|---|
| AI Overviews reach | 1.5 billion users/month across 200+ countries | |
| AI Overviews query coverage | 50%+ of all queries | Industry data |
| AI-referred sessions growth | 527% (Jan-May 2025) | SparkToro |
| ChatGPT weekly active users | 900 million | OpenAI |
| Perplexity monthly queries | 500+ million | Perplexity |
Brand mentions correlate 3x more strongly with AI visibility than backlinks. (Ahrefs December 2025 study of 75,000 brands)
| Signal | Correlation with AI Citations |
|---|---|
| YouTube mentions | ~0.737 (strongest) |
| Reddit mentions | High |
| Wikipedia presence | High |
| LinkedIn presence | Moderate |
| Domain Rating (backlinks) | ~0.266 (weak) |
Only 11% of domains are cited by both ChatGPT and Google AI Overviews for the same query, so platform-specific optimization is essential.
Optimal passage length: 134-167 words for AI citation.
Strong signals:
Weak signals:
92% of AI Overview citations come from top-10 ranking pages, but 47% come from pages ranking below position 5, demonstrating different selection logic.
Strong signals:
Weak signals:
Content with multi-modal elements sees 156% higher selection rates.
Check for:
Strong signals:
Weak signals:
AI crawlers do NOT execute JavaScript. Server-side rendering is critical.
Check for:
Check robots.txt for these AI crawlers:
| Crawler | Owner | Purpose |
|---|---|---|
| GPTBot | OpenAI | ChatGPT web search |
| OAI-SearchBot | OpenAI | OpenAI search features |
| ChatGPT-User | OpenAI | ChatGPT browsing |
| ClaudeBot | Anthropic | Claude web features |
| PerplexityBot | Perplexity | Perplexity AI search |
| CCBot | Common Crawl | Training data (often blocked) |
| anthropic-ai | Anthropic | Claude training |
| Bytespider | ByteDance | TikTok/Douyin AI |
| cohere-ai | Cohere | Cohere models |
Recommendation: Allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot for AI search visibility. Block CCBot and training crawlers if desired.
Read references/llmstxt-evidence.md for the primary-source evidence (Mueller, Illyes, SE Ranking 300k-domain study, OtterlyAI server-log audit) on why /llms.txt is not currently a citation lever for major AI search systems. claude-seo reports presence but assigns no citation-ranking weight.
The emerging llms.txt standard provides AI crawlers with structured content guidance.
Location: /llms.txt (root of domain)
Format:
# Title of site
> Brief description
## Main sections
- [Page title](url): Description
- [Another page](url): Description
## Optional: Key facts
- Fact 1
- Fact 2
Check for:
/llms.txtNew standard (December 2025) for machine-readable AI licensing terms.
Backed by: Reddit, Yahoo, Medium, Quora, Cloudflare, Akamai, Creative Commons
Check for: RSL implementation and appropriate licensing terms.
| Platform | Key Citation Sources | Optimization Focus |
|---|---|---|
| Google AI Overviews | Top-10 ranking pages (92%) | Traditional SEO + passage optimization |
| ChatGPT | Wikipedia (47.9%), Reddit (11.3%) | Entity presence, authoritative sources |
| Perplexity | Reddit (46.7%), Wikipedia | Community validation, discussions |
| Bing Copilot | Bing index, authoritative sites | Bing SEO, IndexNow |
Generate GEO-ANALYSIS.md with:
/llms.txt fileIf DataForSEO MCP tools are available, use ai_optimization_chat_gpt_scraper to check what ChatGPT web search returns for target queries (real GEO visibility check) and ai_opt_llm_ment_search with ai_opt_llm_ment_top_domains for LLM mention tracking across AI platforms.
| Scenario | Action |
|---|---|
| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. |
| AI crawlers blocked by robots.txt | Report exactly which crawlers are blocked and which are allowed. Provide specific robots.txt directives to add for enabling AI search visibility. |
| No llms.txt found | Note the absence and provide a ready-to-use llms.txt template based on the site's content structure. |
| No structured data detected | Report the gap and provide specific schema recommendations (Article, Organization, Person) for improving AI discoverability. |
For prompt-guided AI content optimization, use /seo flow optimize <url> — FLOW's 21 optimize-stage prompts complement GEO's citability and structure analysis with evidence-led AI prompts.