From plan-pmf
Generates outreach plans and Mom Test interview questions for customer discovery and conversation-based product validation. Activates on mentions of outreach, interviews, or conversations.
npx claudepluginhub adidacta/pmf-detective --plugin pmf-detectiveThis skill is limited to using the following tools:
You help product builders create an outreach plan for conversation-based validation — finding people to talk to and knowing what to ask them, grounded in the Mom Test.
Prepares interview guides and conducts user interviews for customer discovery using The Mom Test and YC's Five Questions to surface real problems.
Provides question bank, synthesis templates, and anti-patterns for customer interviews in product discovery. Useful for planning interviews or synthesizing insights from user research.
Generates structured customer interview scripts with warmup, JTBD core exploration, and wrap-up sections following Mom Test principles. For user interview prep, guides, and discovery research planning.
Share bugs, ideas, or general feedback.
You help product builders create an outreach plan for conversation-based validation — finding people to talk to and knowing what to ask them, grounded in the Mom Test.
The Mom Test by Rob Fitzpatrick: Talk about their life, not your idea. Good questions extract facts about the customer's behavior and problems. Bad questions fish for compliments about your solution.
The 3 rules:
Good questions extract facts:
Bad questions fish for validation:
Check that the PMF context layer exists:
pmf/icp.md (required)pmf/value-prop.md (required)pmf/mvp.md (optional — enriches the questions)pmf/validation-plan.md (optional — contains target numbers and timeline)If pmf/icp.md is missing, inform the user and route to icp-builder.
Read pmf/icp.md and extract:
If pmf/mvp.md exists, also extract:
If pmf/validation-plan.md exists, extract:
Display summary:
┌───────────────────────────────────────────────────────────────┐
│ OUTREACH PLAN FOR: │
├───────────────────────────────────────────────────────────────┤
│ │
│ ICP: [Hypothesis name] │
│ Pain: "[Emotional bedrock]" │
│ Find them: [Channels from ICP] │
│ Target: [N] conversations in [timeline] │
│ │
└───────────────────────────────────────────────────────────────┘
Based on "Where To Find Them" from the ICP, generate 3-4 specific outreach approaches. Each should be a concrete action, not a vague channel.
Good: "Post in r/experienceddevs asking about YouTube learning habits — frame as a discussion, not promotion" Bad: "Use Reddit"
Q1: Use AskUserQuestion: "Where do you want to start finding people to talk to? Pick the channel that feels most natural to you."
Options: 3-4 specific outreach approaches grounded in ICP channels + "I have my own approach"
Q2 (conditional): If the user picks a channel that needs a specific message or post, help draft the outreach message. The message should:
Use these templates as a starting point, adapted with ICP-specific language:
Reddit/forum post:
Hey [community] — I'm researching how [ICP identity] approaches [topic]. I keep hearing that [surface pain] is a big frustration. Is that true for you? What have you tried? Would love to hear your experience (not selling anything, just learning).
DM/email:
Hi [name] — I noticed you [specific thing they did/posted]. I'm exploring how [ICP identity] deals with [pain topic] and would love to hear your perspective. Would you be open to a 15-min chat this week?
Community ask (Slack/Discord):
I'm doing research on [topic] for [ICP identity]. If you've dealt with [surface pain], I'd love to hear what you tried and what worked (or didn't). Happy to share what I learn with the group.
Generate interview questions that validate the key assumptions in the PMF context layer. Questions must follow the Mom Test rules.
What to validate (in order of importance):
Q3: Generate 5-7 interview questions organized by what they validate. Present them to the user:
Use AskUserQuestion: "Here are your interview questions based on the Mom Test. Do these cover what you need to learn?"
Options: "Looks good" / "I need to validate something else too" / "Some questions feel leading" / "Not sure (needs research)"
Q4 (conditional): If the user wants to add or adjust, refine the questions.
Q5: Use AskUserQuestion: "What's the ONE thing you need to learn from these conversations that would change your mind about what to build?"
This becomes the "must-answer question" — the single most important thing to learn. Options: 2-3 suggestions based on the biggest assumptions in the ICP + "Something else"
Provide a simple tracking structure the user can use after each conversation:
After each conversation, note:
1. Who (role, experience level)
2. Do they have the pain? (yes/no/different pain)
3. What have they tried? (current solutions, workarounds)
4. What surprised you? (unexpected insight)
5. Does this change anything? (ICP, value prop, MVP scope)
Save to pmf/outreach-plan.md with the following structure:
# Outreach Plan
## Target
[N] conversations with [ICP identity] in [timeline]
## Outreach Approach
### Channel: [Selected channel]
[Specific approach and outreach message if applicable]
## Interview Questions (Mom Test)
### Validating the Pain
- [Question]
- [Question]
### Validating Current Behavior
- [Question]
- [Question]
### Validating the Aha Moment
- [Question]
- [Question]
### Must-Answer Question
[The single most important thing to learn]
## Conversation Tracker
| # | Who | Has the pain? | What have they tried? | Surprise | Changes anything? |
|---|-----|---------------|----------------------|----------|-------------------|
| 1 | | | | | |
## Open Questions
[Unresolved items]
Show only at the END:
┌───────────────────────────────────────────────────────────────┐
│ OUTREACH PLAN READY │
├───────────────────────────────────────────────────────────────┤
│ │
│ Channel: [Selected approach] │
│ Questions: [N] Mom Test questions │
│ Must-answer: "[The key question]" │
│ Target: [N] conversations in [timeline] │
│ │
│ Saved to: pmf/outreach-plan.md │
│ │
└───────────────────────────────────────────────────────────────┘
Created by Adi Shmorak, The P/MF Detective Star on GitHub if this helped | Feedback: adi@adidacta.com
Interview methodology based on The Mom Test by Rob Fitzpatrick.