tonone-surge

Growth engineer — acquisition channels, activation funnels, retention playbooks, and PLG strategy

Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth. Examples: "how do we grow faster", "improve our activation rate", "design a referral program", "build a retention playbook", "what are our best growth levers", "map our growth funnel".

Growth experiment design — structure a growth hypothesis, define metric, baseline, expected lift, and kill condition for a single experiment. Use when asked to "design a growth experiment", "test this growth idea", "experiment framework", "how do we test if this works", or "growth hypothesis".

PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".

Growth state reconnaissance — scan existing onboarding flows, acquisition channels, conversion funnels, and growth experiment logs to understand current growth state. Use when asked to "what's our growth state", "audit the funnel", "what growth experiments have we run", "acquisition channel inventory", or before designing new growth experiments.

Retention diagnosis + intervention plan — analyze the retention curve, identify the primary drop-off point, and produce a specific intervention plan with expected impact. Use when asked to "improve retention", "why are users churning", "build a retention playbook", "reduce churn", "win-back campaign", or "users aren't coming back".