onlineminds-marketing

OnlineMinds house rules — the brand portfolio, KPI definitions, where files live in the Marketing Hub, naming conventions, and brand-voice pointers. This skill is foundational. Every other OnlineMinds marketing skill reads it first to know which brand it is working on, how OnlineMinds defines its metrics, and where to read inputs from and write outputs to. Use it automatically at the start of any marketing task, audit, report, or plan.

Run an OnlineMinds SEO + GEO (Generative Engine Optimization) audit for a brand and market, covering technical SEO, on-page, content gaps, and AI-citability (llms.txt, schema, Wikidata/entity presence, AI Overview/Perplexity/ChatGPT mentions). Reads account-conventions for brands, markets, and Drive paths. Uses Ahrefs (incl. Brand Radar) and Search Console where connected. Use when asked for an SEO audit, GEO audit, AEO/citability review, or organic-visibility analysis.

Execute changes to Google Ads, Meta Ads, and Google Tag Manager for an OnlineMinds brand — pause/enable, budget and bid changes, negative keywords, creating campaigns/ads/creatives, and tag/trigger/container edits. Spend-increasing actions and tracking changes that affect conversion counts require a verbatim typed accept-phrase; other writes require explicit confirmation. Reads account-conventions for the mandatory spend-gate rules. Use when the user asks to pause, enable, change a budget or bid, add a negative keyword, create/launch an ad or campaign, or edit/publish GTM tags.

Build an OnlineMinds campaign brief for a brand — objectives, audience, channel mix across paid (Google/Meta) and organic, week-by-week content calendar, budget allocation, and success metrics tied to house KPIs. Reads account-conventions for brands, KPI definitions, and Drive paths. Use when planning a launch, promotion, lead-gen push, or any multi-channel marketing campaign.

Research competitors for an OnlineMinds brand and market and produce a positioning, messaging, traffic, and ad-creative comparison with gaps and opportunities. Reads account-conventions; uses SimilarWeb (traffic), Ahrefs (keywords/backlinks), and public ad libraries (Meta/Google) where available. Use when asked for a competitor scan, competitive brief, market analysis, or positioning comparison.