great-web-copy

great-web-copy

A Claude Code plugin that writes high-converting website copy using proven copywriting frameworks.

Stop shipping "innovative, cutting-edge solutions" that nobody clicks on. This plugin enforces the rules that separate copy that converts from copy that just fills space.

Install

/plugin install makash/great-web-copy

What You Get

Two slash commands:

• /great-web-copy:write-copy — Write new copy for any page or section
• /great-web-copy:audit-copy — Score existing copy out of 100 on 8 conversion criteria

One auto-activating skill:

The write-copy skill activates automatically when Claude detects you're working on landing pages, hero sections, CTAs, marketing copy, or README intros. No slash command needed — it just kicks in.

Usage

Write new copy

/great-web-copy:write-copy Landing page for an open-source cloud security scanner targeting DevOps teams at mid-size SaaS companies

Audit existing copy

/great-web-copy:audit-copy [paste your current copy here, or provide a file path]

Let the skill auto-activate

Just ask Claude to help with your website copy in natural language. The skill triggers when it detects copywriting context:

> Help me rewrite the hero section of our landing page. We sell API monitoring to backend engineers.

What It Enforces

Rule	Why It Matters
Headlines lead with outcomes, not product names	"Your API uptime — monitored in 3 minutes" beats "Acme Monitor"
"You" outnumbers "we" at least 3:1	Your copy is about the reader, not about you
Banned words are killed on sight	No "innovative", "cutting-edge", "leverage", "synergy", "seamless", "robust"
CTAs start with verbs and say what you get	"Start your free scan" not "Get started"
Every section needs a specific number	"340 teams" beats "many companies"
Copy follows proven section flow	Hero → Problem → Solution → How It Works → Proof → Objections → Final CTA
7th-grade reading level	Short sentences. Short paragraphs. No jargon walls.

Frameworks

The plugin picks the best framework based on your context:

• PAS (Problem → Agitation → Solution) — landing pages, cold audiences
• AIDA (Attention → Interest → Desire → Action) — home pages, broad audiences
• BAB (Before → After → Bridge) — SaaS, transformation stories
• StoryBrand — full website narrative, brand messaging

Output Format

Every run produces:

1. The copy — section-labeled and ready to paste
2. 3 headline alternatives — clarity-first, curiosity-first, urgency-first
3. 2-3 CTA options — different commitment levels
4. Copy notes — rationale for key choices, what to A/B test

Example Audit Score

Here's what an audit looks like on weak vs strong copy:

Criterion	Weak Copy	After Plugin
Headline impact	3/10	10/10
CTA clarity	2/10	9/10
You vs We ratio	2/10	10/10
Banned words	9/10	10/10
Specificity	6/10	9/10
Narrative	5/10	9/10
Reading level	7/10	9/10
Social proof	2/10	7/10
Total	52/100	91/100

License

MIT. See LICENSE.

Author

Akash Mahajan · @makash

Built with frustration at AI-generated copy that says "leverage our innovative, cutting-edge platform" and expects anyone to click.