By louisblythe
Build and optimize AI-powered sales bots and automate sales workflows across prospecting, discovery, negotiation, objection handling, pipeline management, and multi-channel outreach. Includes 122 structured skills for configuring bot conversation flows, lead qualification, CRM integration, compliance, analytics, and human handoff.
When the user wants to improve their ability to adjust their approach based on buyer personality, industry, or situation. Also use when the user mentions "adapting to buyers," "reading situations," "flexible selling," "different buyer types," "adjusting approach," or "situational selling."
When the user wants to build or improve a sales bot's ability to automatically test message variations to optimize conversion. Also use when the user mentions "message testing," "A/B testing bots," "optimizing bot messages," "testing variations," or "message optimization."
When the user wants to test and optimize sales approaches, outreach sequences, or pitch variations. Also use when the user mentions "test this pitch," "A/B test outreach," "experiment with messaging," "test subject lines," "compare approaches," or "sales experiment." For tracking sales metrics, see analytics-tracking.
When the user wants to improve their ability to understand prospects, hear what's really being said, or become a better listener in sales conversations. Also use when the user mentions "listening skills," "understand the customer," "hear their needs," "not just waiting to pitch," or "truly understand prospects."
When the user wants to set up, improve, or audit sales metrics and pipeline tracking. Also use when the user mentions "sales metrics," "pipeline tracking," "CRM setup," "sales dashboard," "activity tracking," "conversion tracking," "win rate," or "sales reporting." For testing sales approaches, see ab-test-setup.
Based on adoption, maintenance, documentation, and repository signals. Not a security audit or endorsement.
A collection of AI agent skills focused on B2B sales tasks. Built for sales professionals, SDRs, AEs, and revenue leaders who want Claude Code (or similar AI coding assistants) to help with prospecting, discovery, deal execution, pipeline management, and closing.
Built by Apparate.
Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, Claude Code can recognize when you're working on a sales task and apply the right frameworks, methodologies, and best practices.
| Skill | Description |
|---|---|
| active-listening | Understand prospects and hear what's really being said |
| adaptability | Adjust approach based on buyer personality and situation |
| asking-effective-questions | Discovery and qualifying questions using SPIN and other frameworks |
| building-rapport | Create genuine connection and trust quickly |
| closing | Recognize buying signals and ask for the sale |
| competitive-positioning | Differentiate without disparaging competitors |
| discovery | Run thorough needs assessments before proposing |
| empathy | Genuinely understand the buyer's situation and pressures |
| follow-up-discipline | Persistent but respectful outreach that keeps deals moving |
| negotiation | Find mutually beneficial outcomes without eroding value |
| objection-handling | Address concerns and overcome resistance |
| pipeline-management | Maintain healthy deal flow and accurate forecasting |
| presentation-skills | Deliver clear, engaging demos and pitches |
| product-knowledge | Understand what you sell and how it solves problems |
| qualifying-leads | Quickly identify who's worth pursuing |
| resilience | Bounce back from rejection without losing momentum |
| social-selling | Leverage LinkedIn and social platforms for warm outreach |
| storytelling | Use narratives and case studies to make benefits tangible |
| time-management | Prioritize high-value activities and prospects |
| written-communication | Craft compelling emails, proposals, and follow-ups |
| Skill | Description |
|---|---|
| ab-test-setup | Test and optimize sales approaches and outreach |
| analytics-tracking | Pipeline reporting, metrics, and forecasting |
| competitor-alternatives | Battlecards, competitive intel, and positioning |
| copy-editing | Edit and improve sales messages and scripts |
| copywriting | Write cold outreach, emails, and sales scripts |
| customer-onboarding | Optimize customer onboarding and time-to-value |
| customer-referrals | Generate referrals and build partner channels |
| deal-documentation | Deal documentation and CRM hygiene |
| deal-review-win-loss | Win/loss analysis and pipeline audits |
| deal-upselling | Upselling, cross-selling, and deal expansion |
| email-sequence | Create prospecting sequences and follow-up cadences |
| lead-qualification | Design lead qualification forms and scoring |
| meeting-conversion | Improve meeting show rates and prospect engagement |
| outbound-prospecting | Outbound prospecting and lead sourcing strategy |
| pricing-negotiation | Handle pricing objections and negotiate value |
| sales-enablement-tools | Build ROI calculators and sales enablement tools |
| sales-playbook-scaling | Build and scale sales playbooks and processes |
| sales-presentations | Create pitch decks, demos, and sales presentations |
| sales-process-optimization | Optimize sales process and reduce deal friction |
| sales-psychology | 70+ psychological principles for sales conversations |
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