ecom

Use when someone wants landing page ideas, concepts, or angles for a store: "give me landing page concepts", "LP ideas", "landing page angles", a campaign or ad landing page, pages for a new audience/segment, a seasonal/event/promo page, or a geo/local page. Also use when a chosen concept gets picked and needs building out into an actual page (section-by-section blueprint), or when auditing an existing landing page against best practice. The core insight: one product becomes dozens of pages by varying the ANGLE, not the product. Not for full-site information architecture, product detail pages, collection pages, or blog/SEO content (a landing page has ONE goal, no site chrome). Use an SEO/content skill. Not for the ad or email creative itself, though message match with the page matters.

Use when backfilling missing image alt text on a Shopify store: images with no alt attribute, accessibility alt text for product images, alt text for Files library images, image SEO, or a WCAG/accessibility pass that flags images missing text alternatives. Triggers: "backfill alt text", "fill in missing alt text", "images have no alt", "add alt attributes for accessibility", "image SEO sweep". One mutation, fileUpdate, covers both product media and the Files library. Not for meta titles/descriptions (use shopify-seo-metadata).

Use when someone wants to find product-data problems across a Shopify catalog: "audit my catalog", "find PDP problems", "which products have missing photos / thin or missing descriptions / pricing anomalies", "$0 or compare-at-inverted prices", "products missing type or vendor", "catalog quality sweep", "product data health check", "which listings are broken", "run a catalog audit before a big sale". Read-only: it locates and ranks problems, it does not change anything. Not for FIXING the problems it finds (use shopify-catalog-cleanup for debris/archiving, shopify-seo-metadata for missing SEO meta, shopify-alt-text for missing image alt text).

Use when fixing the debris an audit found in a Shopify catalog: bulk-archive dead/discontinued/zero-inventory products, clean up catalog debris, kill ghost review stars (empty star ratings a theme still renders after a review app was uninstalled), remove orphaned metafields left by an uninstalled app, strip HTML artifacts from product descriptions (double-nested bold, fully-bold paragraphs, empty tags), or fix messed-up / mangled product descriptions in bulk. Mutating cleanup work: archive vs delete, metafieldsDelete, description rewrites. Not for FINDING what's wrong (use shopify-catalog-audit) or filling missing metadata like SEO titles and alt text (use shopify-seo-metadata).

Use when you assign the Shopify Standard Product Taxonomy category, "set the product category", "categorize the catalog", or fill the category / taxonomy metafields: the admin "Category metafields" panel (Color, Size, Material, Caffeine content), a.k.a. product category attributes / taxonomy attributes, including the attributes a Google feed asks for. Covers bulk classification, discovering a category's attributes and allowed values, minting the reserved value metaobjects, and writing them safely. Also: "category metafields show blank/null", "my Color attribute won't save". Not for bulk CSV data loads (Matrixify can't do this; see shopify-matrixify for bulk data).