sba-marketingskills

SBA Marketing Skills

Fork of coreyhaines31/marketingskills adapted for Scholar Basketball Academy — a Singapore youth basketball academy. Upstream is SaaS/ecomm-biased; this fork translates frameworks to a service business (parent buyer / kid user, term-based fees, MOE-calendar seasonality, Singapore-specific channels).

Start here: SBA-SKILL-MAP.md — which skills to use, which to translate, which to skip.

Pre-filled context: skills/product-marketing-context/SBA-DATA.md — copy this to your project's .agents/product-marketing-context.md before using any other skill.

Install: see INSTALL-SBA.md.

Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.

New to the terminal and coding agents? Check out the companion guide Coding for Marketers.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.

How Skills Work Together

Skills reference each other and build on shared context. The product-marketing-context skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.

                            ┌──────────────────────────────────────┐
                            │      product-marketing-context       │
                            │    (read by all other skills first)  │
                            └──────────────────┬───────────────────┘
                                               │
    ┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
    ▼              ▼             ▼             ▼             ▼              ▼              ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│  SEO &   │ │   CRO    │ │Content & │ │  Paid &    │ │ Growth & │ │  Sales &    │ │ Strategy  │
│ Content  │ │          │ │   Copy   │ │Measurement │ │Retention │ │    GTM      │ │           │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │page-cro  │ │copywritng│ │paid-ads    │ │referral  │ │revops       │ │mktg-ideas │
│ai-seo    │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
│site-arch │ │onboard   │ │cold-email│ │ab-test     │ │churn-    │ │launch       │ │customer-  │
│programm  │ │form-cro  │ │email-seq │ │analytics   │ │ prevent  │ │pricing      │ │ research  │
│schema    │ │popup-cro │ │social    │ │            │ │community │ │comp-alts    │ │           │
│content   │ │paywall   │ │video     │ │            │ │lead-magnt│ │comp-profile │ │           │
│aso-audit │ │          │ │image     │ │            │ │co-mktg   │ │directory    │ │           │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
     │            │            │              │             │              │              │
     └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
                        │
         Skills cross-reference each other:
           copywriting ↔ page-cro ↔ ab-test-setup
           revops ↔ sales-enablement ↔ cold-email
           seo-audit ↔ schema-markup ↔ ai-seo
           customer-research → copywriting, page-cro, competitor-alternatives

See each skill's Related Skills section for the full dependency map.

Available Skills