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🎯 The Product Playbook
World-class product planning AI Skill — from idea to development, one framework to rule them all
Integrates the most impactful PM frameworks from Lenny's Podcast (Teresa Torres, Shreyas Doshi, Gibson Biddle, April Dunford, Todd Jackson, Marty Cagan, Richard Rumelt, and more) — turning AI into your senior product manager coach.
✨ What Is This?
The Product Playbook is a Claude AI Skill that systematically guides you through end-to-end product planning, from zero to one. It is not just a prompt — it is a complete interactive framework guidance system that includes:
- 🧭 6 execution modes — from 30-minute rapid validation to full-blown product plans (including a feature expansion fast track)
- 📐 22 product frameworks — covering the entire Discovery → Define → Develop → Deliver pipeline
- 🔄 Change propagation engine — modify any step and all downstream outputs update automatically
- 📎 Smart file integration — upload data, screenshots, or documents; the AI automatically integrates them into the relevant step
- 🔗 Dev handoff — generates CLAUDE.md + TASKS.md + TICKETS.md for seamless handoff to Claude Code development
- 📊 Multi-format output — PDF (with bookmarks), HTML reports, Word docs, PowerPoint decks, dev handoff packages
- 📄 Smart document import — three-layer PDF parsing (text extraction → Claude Vision → OCR fallback), DOCX/PPTX support
Trigger the entire flow with a single sentence:
I want to build a product
🎬 Demo
The demo above shows Build Mode: describe your requirements → scan codebase → detect tech stack → apply frameworks for problem clarification, then jump straight into solution design.
🚀 Quick Start
Option 1: Claude.ai Custom Skill
- Download this repo as a zip file
- Go to Claude.ai → Settings → Custom Skills
- Upload the entire
product-playbook/ folder
- Say "I want to build a product" in a conversation to trigger the skill
Option 2: Claude Code Plugin
In Claude Code, run:
/plugin marketplace add kaminoikari/product-playbook
/plugin install product-playbook@kaminoikari-product-playbook
The first command adds the marketplace (one-time setup). The second installs the plugin.
Option 3: Claude Code Skill (Recommended)
💡 To update: simply re-run the install command to overwrite with the latest version.
| Method | Best for | Requirements |
|---|
| ① Copy & Paste | Beginners | Just open Claude Code |
| ② One-line install | Developers | Terminal |
| ③ Manual install | Custom paths | Terminal + git |
① Copy & Paste Install (Easiest)
After launching Claude Code, paste the following and Claude will handle the installation automatically:
Please run the following commands to install (or update) product-playbook skill,
and tell me the result when done:
git clone https://github.com/kaminoikari/product-playbook.git /tmp/product-playbook
mkdir -p ~/.claude/skills ~/.claude/commands
cp -r /tmp/product-playbook ~/.claude/skills/product-playbook
cp /tmp/product-playbook/commands/* ~/.claude/commands/
rm -rf /tmp/product-playbook
② One-line Install (Terminal)
# curl
curl -fsSL https://raw.githubusercontent.com/kaminoikari/product-playbook/main/install.sh | bash
# npx (requires Node.js)
npx product-playbook
Uninstall:
curl -fsSL https://raw.githubusercontent.com/kaminoikari/product-playbook/main/install.sh | bash -s -- --uninstall
# or
npx product-playbook --uninstall
③ Manual Install
git clone https://github.com/kaminoikari/product-playbook.git
mkdir -p ~/.claude/skills ~/.claude/commands
cp -r product-playbook ~/.claude/skills/product-playbook
cp product-playbook/commands/* ~/.claude/commands/
Once installed, trigger in Claude Code:
# Main skill command
> /product-playbook
# Slash Commands (available after install)
> /product-quick I want to build an expense tracking app
> /product-full a pet social platform
> /product-revision redesign our e-commerce checkout flow